Alexander Rogiers

Maarten Buyl, Alexander Rogiers, Sander Noels et al.

Large language models (LLMs) are trained on vast amounts of data to generate natural language, enabling them to perform tasks like text summarization and question answering. These models have become popular in artificial intelligence (AI) assistants like ChatGPT and already play an influential role in how humans access information. However, the behavior of LLMs varies depending on their design, training, and use. In this paper, we prompt a diverse panel of popular LLMs to describe a large number of prominent personalities with political relevance, in all six official languages of the United Nations. By identifying and analyzing moral assessments reflected in their responses, we find normative differences between LLMs from different geopolitical regions, as well as between the responses of the same LLM when prompted in different languages. Among only models in the United States, we find that popularly hypothesized disparities in political views are reflected in significant normative differences related to progressive values. Among Chinese models, we characterize a division between internationally- and domestically-focused models. Our results show that the ideological stance of an LLM appears to reflect the worldview of its creators. This poses the risk of political instrumentalization and raises concerns around technological and regulatory efforts with the stated aim of making LLMs ideologically 'unbiased'.

Alexander Rogiers, Sander Noels, Maarten Buyl et al.

The rapid rise of Large Language Models (LLMs) has created new disruptive possibilities for persuasive communication, by enabling fully-automated personalized and interactive content generation at an unprecedented scale. In this paper, we survey the research field of LLM-based persuasion that has emerged as a result. We begin by exploring the different modes in which LLM Systems are used to influence human attitudes and behaviors. In areas such as politics, marketing, public health, e-commerce, and charitable giving, such LLM Systems have already achieved human-level or even super-human persuasiveness. We identify key factors influencing their effectiveness, such as the manner of personalization and whether the content is labelled as AI-generated. We also summarize the experimental designs that have been used to evaluate progress. Our survey suggests that the current and future potential of LLM-based persuasion poses profound ethical and societal risks, including the spread of misinformation, the magnification of biases, and the invasion of privacy. These risks underscore the urgent need for ethical guidelines and updated regulatory frameworks to avoid the widespread deployment of irresponsible and harmful LLM Systems.

Sander Noels, Guillaume Bied, Maarten Buyl et al.

Large Language Models (LLMs) are increasingly deployed as gateways to information, yet their content moderation practices remain underexplored. This work investigates the extent to which LLMs refuse to answer or omit information when prompted on political topics. To do so, we distinguish between hard censorship (i.e., generated refusals, error messages, or canned denial responses) and soft censorship (i.e., selective omission or downplaying of key elements), which we identify in LLMs' responses when asked to provide information on a broad range of political figures. Our analysis covers 14 state-of-the-art models from Western countries, China, and Russia, prompted in all six official United Nations (UN) languages. Our analysis suggests that although censorship is observed across the board, it is predominantly tailored to an LLM provider's domestic audience and typically manifests as either hard censorship or soft censorship (though rarely both concurrently). These findings underscore the need for ideological and geographic diversity among publicly available LLMs, and greater transparency in LLM moderation strategies to facilitate informed user choices. All data are made freely available.