Yuzhong Chen

Gaotang Li, Yuzhong Chen, Hanghang Tong

Language Models (LMs) often encounter knowledge conflicts when parametric memory contradicts contextual knowledge. Previous works attribute this conflict to the interplay between "memory heads" and "context heads", attention heads assumed to promote either memory or context exclusively. In this study, we go beyond this fundamental assumption by uncovering a critical phenomenon we term the superposition of contextual information and parametric memory, where highly influential attention heads simultaneously contribute to both memory and context. Building upon this insight, we propose Just Run Twice (JuICE), a test-time attention intervention method that steers LMs toward either parametric beliefs or contextual knowledge without requiring fine-tuning. JuICE identifies a set of reliable attention heads and leverages a dual-run approach to mitigate the superposition effects. Extensive experiments across 11 datasets and 6 model architectures demonstrate that JuICE sets the new state-of-the-art performance and robust generalization, achieving significant and consistent improvement across different domains under various conflict types. Finally, we theoretically analyze knowledge conflict and the superposition of contextual information and parametric memory in attention heads, which further elucidates the effectiveness of JuICE in these settings. Our code is available at https://github.com/GaotangLi/JUICE.

Chin-Chia Michael Yeh, Uday Singh Saini, Xin Dai et al.

Payment networks form the backbone of modern commerce, generating high volumes of transaction records from daily activities. Properly modeling this data can enable applications such as abnormal behavior detection and consumer-level insights for hyper-personalized experiences, ultimately improving people's lives. In this paper, we present TREASURE, TRansformer Engine As Scalable Universal transaction Representation Encoder, a multipurpose transformer-based foundation model specifically designed for transaction data. The model simultaneously captures both consumer behavior and payment network signals (such as response codes and system flags), providing comprehensive information necessary for applications like accurate recommendation systems and abnormal behavior detection. Verified with industry-grade datasets, TREASURE features three key capabilities: 1) an input module with dedicated sub-modules for static and dynamic attributes, enabling more efficient training and inference; 2) an efficient and effective training paradigm for predicting high-cardinality categorical attributes; and 3) demonstrated effectiveness as both a standalone model that increases abnormal behavior detection performance by 111% over production systems and an embedding provider that enhances recommendation models by 104%. We present key insights from extensive ablation studies, benchmarks against production models, and case studies, highlighting valuable knowledge gained from developing TREASURE.