Xudong Ren

Yexing Xu, Wei Feng, Shen Zhang et al.

Generating realistic and user-preferred advertisements is a key challenge in e-commerce. Existing approaches utilize multiple independent models driven by click-through-rate (CTR) to controllably create attractive image or text advertisements. However, their pipelines lack cross-modal perception and rely on CTR that only reflects average preferences. Therefore, we explore jointly generating personalized image-text advertisements from historical click behaviors. We first design a Unified Advertisement Generative model (Uni-AdGen) that employs a single autoregressive framework to produce both advertising images and texts. By incorporating a foreground perception module and instruction tuning, Uni-AdGen enhances the realism of the generated content. To further personalize advertisements, we equip Uni-AdGen with a coarse-to-fine preference understanding module that effectively captures user interests from noisy multimodal historical behaviors to drive personalized generation. Additionally, we construct the first large-scale Personalized Advertising image-text dataset (PAd1M) and introduce a Product Background Similarity (PBS) metric to facilitate training and evaluation. Extensive experiments show that our method outperforms baselines in general and personalized advertisement generation. Our project is available at https://github.com/JD-GenX/Uni-AdGen.

Letian Zhang, Guanghao Meng, Xudong Ren et al.

Retrieval-augmented Generation (RAG) is a prevalent approach for domain-specific LLMs, yet it is often plagued by "Retrieval Hallucinations"--a phenomenon where fine-tuned models fail to recognize and act upon poor-quality retrieved documents, thus undermining performance. To address this, we propose the Adversarial Collaboration RAG (AC-RAG) framework. AC-RAG employs two heterogeneous agents: a generalist Detector that identifies knowledge gaps, and a domain-specialized Resolver that provides precise solutions. Guided by a moderator, these agents engage in an adversarial collaboration, where the Detector's persistent questioning challenges the Resolver's expertise. This dynamic process allows for iterative problem dissection and refined knowledge retrieval. Extensive experiments show that AC-RAG significantly improves retrieval accuracy and outperforms state-of-the-art RAG methods across various vertical domains.