Felix Haag

Felix Haag, Konstantin Hopf, Pedro Menelau Vasconcelos et al.

The advance of Machine Learning (ML) has led to a strong interest in this technology to support decision making. While complex ML models provide predictions that are often more accurate than those of traditional tools, such models often hide the reasoning behind the prediction from their users, which can lead to lower adoption and lack of insight. Motivated by this tension, research has put forth Explainable Artificial Intelligence (XAI) techniques that uncover patterns discovered by ML. Despite the high hopes in both ML and XAI, there is little empirical evidence of the benefits to traditional businesses. To this end, we analyze data on 220,185 customers of an energy retailer, predict cross-purchases with up to 86% correctness (AUC), and show that the XAI method SHAP provides explanations that hold for actual buyers. We further outline implications for research in information systems, XAI, and relationship marketing.

Jacqueline Wastensteiner, Tobias M. Weiss, Felix Haag et al.

Machine learning (ML) methods can effectively analyse data, recognize patterns in them, and make high-quality predictions. Good predictions usually come along with "black-box" models that are unable to present the detected patterns in a human-readable way. Technical developments recently led to eXplainable Artificial Intelligence (XAI) techniques that aim to open such black-boxes and enable humans to gain new insights from detected patterns. We investigated the application of XAI in an area where specific insights can have a significant effect on consumer behaviour, namely electricity use. Knowing that specific feedback on individuals' electricity consumption triggers resource conservation, we created five visualizations with ML and XAI methods from electricity consumption time series for highly personalized feedback, considering existing domain-specific design knowledge. Our experimental evaluation with 152 participants showed that humans can assimilate the pattern displayed by XAI visualizations, but such visualizations should follow known visualization patterns to be well-understood by users.

Felix Haag, Carlo Stingl, Katrin Zerfass et al.

Information systems (IS) are frequently designed to leverage the negative effect of anchoring bias to influence individuals' decision-making (e.g., by manipulating purchase decisions). Recent advances in Artificial Intelligence (AI) and the explanations of its decisions through explainable AI (XAI) have opened new opportunities for mitigating biased decisions. So far, the potential of these technological advances to overcome anchoring bias remains widely unclear. To this end, we conducted two online experiments with a total of N=390 participants in the context of purchase decisions to examine the impact of AI and XAI-based decision support on anchoring bias. Our results show that AI alone and its combination with XAI help to mitigate the negative effect of anchoring bias. Ultimately, our findings have implications for the design of AI and XAI-based decision support and IS to overcome cognitive biases.

Daniel R. Bayer, Felix Haag, Marco Pruckner et al.

Short-term forecasting of residential electricity demand is an important task for utilities. Yet, many small and medium-sized utilities still use simple forecasting approaches such as Synthesized Load Profiles, which treat residential households similarly and neither account for renewable energy installations nor novel large consumers (e.g., heat pumps, electric vehicles). The effectiveness of such "one-fits-all" approaches in future grid states--where decentral generation and sector coupling increases--are questionable. Our study challenges these forecasting practices and investigates whether Machine Learning (ML) approaches are suited to predict electricity demand in today's and in future grid states. We use real smart meter data from 3,511 households in Germany over 34 months. We extrapolate this data with future grid states (i.e., increased decentral generation and storage) based on a digital twin of a local energy system. Our results show that Long Short-Term Memory (LSTM) approaches outperform SLPs as well as simple benchmark estimators with up to 68.5% lower Root Mean Squared Error for a day-ahead forecast, especially in future grid states. Nevertheless, all prediction approaches perform worse in future grid states. Our findings therefore reinforce the need (a) for utilities and grid operators to employ ML approaches instead of traditional demand prediction methods in future grid states and (b) to prepare current ML methods for future grid states.

Felix Haag

The desirable properties of explanations in information systems have fueled the demands for transparency in artificial intelligence (AI) outputs. To address these demands, the field of explainable AI (XAI) has put forth methods that can support human decision-making by explaining AI outputs. However, current empirical works present inconsistent findings on whether such explanations help to improve users' task performance in decision support systems (DSS). In this paper, we conduct a meta-analysis to explore how XAI affects human performance in classification tasks. Our results show an improvement in task performance through XAI-based decision support, though explanations themselves are not the decisive driver for this improvement. The analysis reveals that the studies' risk of bias moderates the effect of explanations in AI, while the explanation type appears to play only a negligible role. Our findings contribute to the human computer interaction field by enhancing the understanding of human-XAI collaboration in DSS.

Elena Giacomazzi, Felix Haag, Konstantin Hopf

Recent developments related to the energy transition pose particular challenges for distribution grids. Hence, precise load forecasts become more and more important for effective grid management. Novel modeling approaches such as the Transformer architecture, in particular the Temporal Fusion Transformer (TFT), have emerged as promising methods for time series forecasting. To date, just a handful of studies apply TFTs to electricity load forecasting problems, mostly considering only single datasets and a few covariates. Therefore, we examine the potential of the TFT architecture for hourly short-term load forecasting across different time horizons (day-ahead and week-ahead) and network levels (grid and substation level). We find that the TFT architecture does not offer higher predictive performance than a state-of-the-art LSTM model for day-ahead forecasting on the entire grid. However, the results display significant improvements for the TFT when applied at the substation level with a subsequent aggregation to the upper grid-level, resulting in a prediction error of 2.43% (MAPE) for the best-performing scenario. In addition, the TFT appears to offer remarkable improvements over the LSTM approach for week-ahead forecasting (yielding a predictive error of 2.52% (MAPE) at the lowest). We outline avenues for future research using the TFT approach for load forecasting, including the exploration of various grid levels (e.g., grid, substation, and household level).