Wenshuai Chen

h-index56
2papers
13,342citations

2 Papers

1.2GTAug 6, 2025
Generative Bid Shading in Real-Time Bidding Advertising

Yinqiu Huang, Hao Ma, Wenshuai Chen et al.

Bid shading plays a crucial role in Real-Time Bidding~(RTB) by adaptively adjusting the bid to avoid advertisers overspending. Existing mainstream two-stage methods, which first model bid landscapes and then optimize surplus using operations research techniques, are constrained by unimodal assumptions that fail to adapt for non-convex surplus curves and are vulnerable to cascading errors in sequential workflows. Additionally, existing discretization models of continuous values ignore the dependence between discrete intervals, reducing the model's error correction ability, while sample selection bias in bidding scenarios presents further challenges for prediction. To address these issues, this paper introduces Generative Bid Shading~(GBS), which comprises two primary components: (1) an end-to-end generative model that utilizes an autoregressive approach to generate shading ratios by stepwise residuals, capturing complex value dependencies without relying on predefined priors; and (2) a reward preference alignment system, which incorporates a channel-aware hierarchical dynamic network~(CHNet) as the reward model to extract fine-grained features, along with modules for surplus optimization and exploration utility reward alignment, ultimately optimizing both short-term and long-term surplus using group relative policy optimization~(GRPO). Extensive experiments on both offline and online A/B tests validate GBS's effectiveness. Moreover, GBS has been deployed on the Meituan DSP platform, serving billions of bid requests daily.

0.9CVMar 18, 2019
Complex Scene Classification of PolSAR Imagery based on a Self-paced Learning Approach

Wenshuai Chen, Shuiping Gou, Xinlin Wang et al.

Existing polarimetric synthetic aperture radar (PolSAR) image classification methods cannot achieve satisfactory performance on complex scenes characterized by several types of land cover with significant levels of noise or similar scattering properties across land cover types. Hence, we propose a supervised classification method aimed at constructing a classifier based on self-paced learning (SPL). SPL has been demonstrated to be effective at dealing with complex data while providing classifier. In this paper, a novel Support Vector Machine (SVM) algorithm based on SPL with neighborhood constraints (SVM_SPLNC) is proposed. The proposed method leverages the easiest samples first to obtain an initial parameter vector. Then, more complex samples are gradually incorporated to update the parameter vector iteratively. Moreover, neighborhood constraints are introduced during the training process to further improve performance. Experimental results on three real PolSAR images show that the proposed method performs well on complex scenes.