Baisong Liu

Jiangcheng Qin, Xueyuan Zhang, Baisong Liu et al.

Accurately predicting click-through rates (CTR) under stringent privacy constraints poses profound challenges, particularly when user-item interactions are sparse and fragmented across domains. Conventional cross-domain CTR (CCTR) methods frequently assume homogeneous feature spaces and rely on centralized data sharing, neglecting complex inter-domain discrepancies and the subtle trade-offs imposed by privacy-preserving protocols. Here, we present Federated Cross-Domain CTR Prediction with Large Language Model Augmentation (FedCCTR-LM), a federated framework engineered to address these limitations by synchronizing data augmentation, representation disentanglement, and adaptive privacy protection. Our approach integrates three core innovations. First, the Privacy-Preserving Augmentation Network (PrivAugNet) employs large language models to enrich user and item representations and expand interaction sequences, mitigating data sparsity and feature incompleteness. Second, the Independent Domain-Specific Transformer with Contrastive Learning (IDST-CL) module disentangles domain-specific and shared user preferences, employing intra-domain representation alignment (IDRA) and crossdomain representation disentanglement (CDRD) to refine the learned embeddings and enhance knowledge transfer across domains. Finally, the Adaptive Local Differential Privacy (AdaLDP) mechanism dynamically calibrates noise injection to achieve an optimal balance between rigorous privacy guarantees and predictive accuracy. Empirical evaluations on four real-world datasets demonstrate that FedCCTR-LM substantially outperforms existing baselines, offering robust, privacy-preserving, and generalizable cross-domain CTR prediction in heterogeneous, federated environments.

Chengkai Wang, Baisong Liu

LLM-based explainable recommenders can produce fluent explanations that are factually correct, yet still justify items using attributes that conflict with a user's historical preferences. Such preference-inconsistent explanations yield logically valid but unconvincing reasoning and are largely missed by standard hallucination or faithfulness metrics. We formalize this failure mode and propose PURE, a preference-aware reasoning framework following a select-then-generate paradigm. Instead of only improving generation, PURE intervenes in evidence selection, it selects a compact set of multi-hop item-centric reasoning paths that are both factually grounded and aligned with user preference structure, guided by user intent, specificity, and diversity to suppress generic, weakly personalized evidence. The selected evidence is then injected into LLM generation via structure-aware prompting that preserves relational constraints. To measure preference inconsistency, we introduce a feature-level, user-centric evaluation metric that reveals misalignment overlooked by factuality-based measures. Experiments on three real-world datasets show that PURE consistently reduces preference-inconsistent explanations and factual hallucinations while maintaining competitive recommendation accuracy, explanation quality, and inference efficiency. These results highlight that trustworthy explanations require not only factual correctness but also justification aligned with user preferences.

Jiangcheng Qin, Baisong Liu

Recommender System (RS) is currently an effective way to solve information overload. To meet users' next click behavior, RS needs to collect users' personal information and behavior to achieve a comprehensive and profound user preference perception. However, these centrally collected data are privacy-sensitive, and any leakage may cause severe problems to both users and service providers. This paper proposed a novel privacy-preserved recommender system framework (PPRSF), through the application of federated learning paradigm, to enable the recommendation algorithm to be trained and carry out inference without centrally collecting users' private data. The PPRSF not only able to reduces the privacy leakage risk, satisfies legal and regulatory requirements but also allows various recommendation algorithms to be applied.