Heterogeneous Influence Maximization in User RecommendationHongru Hou, Jiachen Sun, Wenqing Lin et al.
User recommendation systems enhance user engagement by encouraging users to act as inviters to interact with other users (invitees), potentially fostering information propagation. Conventional recommendation methods typically focus on modeling interaction willingness. Influence-Maximization (IM) methods focus on identifying a set of users to maximize the information propagation. However, existing methods face two significant challenges. First, recommendation methods fail to unleash the candidates' spread capability. Second, IM methods fail to account for the willingness to interact. To solve these issues, we propose two models named HeteroIR and HeteroIM. HeteroIR provides an intuitive solution to unleash the dissemination potential of user recommendation systems. HeteroIM fills the gap between the IM method and the recommendation task, improving interaction willingness and maximizing spread coverage. The HeteroIR introduces a two-stage framework to estimate the spread profits. The HeteroIM incrementally selects the most influential invitee to recommend and rerank based on the number of reverse reachable (RR) sets containing inviters and invitees. RR set denotes a set of nodes that can reach a target via propagation. Extensive experiments show that HeteroIR and HeteroIM significantly outperform the state-of-the-art baselines with the p-value < 0.05. Furthermore, we have deployed HeteroIR and HeteroIM in Tencent's online gaming platforms and gained an 8.5\% and 10\% improvement in the online A/B test, respectively. Implementation codes are available at https://github.com/socialalgo/HIM.
8.5AIOct 14, 2024
From Anchors to Answers: A Novel Node Tokenizer for Integrating Graph Structure into Large Language ModelsYanbiao Ji, Chang Liu, Xin Chen et al.
Enabling large language models (LLMs) to effectively process and reason with graph-structured data remains a significant challenge despite their remarkable success in natural language tasks. Current approaches either convert graph structures into verbose textual descriptions, consuming substantial computational resources, or employ complex graph neural networks as tokenizers, which introduce significant training overhead. To bridge this gap, we present NT-LLM, a novel framework with an anchor-based positional encoding scheme for graph representation. Our approach strategically selects reference nodes as anchors and encodes each node's position relative to these anchors, capturing essential topological information without the computational burden of existing methods. Notably, we identify and address a fundamental issue: the inherent misalignment between discrete hop-based distances in graphs and continuous distances in embedding spaces. By implementing a rank-preserving objective for positional encoding pretraining, NT-LLM achieves superior performance across diverse graph tasks ranging from basic structural analysis to complex reasoning scenarios. Our comprehensive evaluation demonstrates that this lightweight yet powerful approach effectively enhances LLMs' ability to understand and reason with graph-structured information, offering an efficient solution for graph-based applications of language models.
6.6SIAug 28, 2019
Initialization for Network Embedding: A Graph Partition ApproachWenqing Lin, Feng He, Faqiang Zhang et al.
Network embedding has been intensively studied in the literature and widely used in various applications, such as link prediction and node classification. While previous work focus on the design of new algorithms or are tailored for various problem settings, the discussion of initialization strategies in the learning process is often missed. In this work, we address this important issue of initialization for network embedding that could dramatically improve the performance of the algorithms on both effectiveness and efficiency. Specifically, we first exploit the graph partition technique that divides the graph into several disjoint subsets, and then construct an abstract graph based on the partitions. We obtain the initialization of the embedding for each node in the graph by computing the network embedding on the abstract graph, which is much smaller than the input graph, and then propagating the embedding among the nodes in the input graph. With extensive experiments on various datasets, we demonstrate that our initialization technique significantly improves the performance of the state-of-the-art algorithms on the evaluations of link prediction and node classification by up to 7.76% and 8.74% respectively. Besides, we show that the technique of initialization reduces the running time of the state-of-the-arts by at least 20%.