Hongyun Cai

Liang Yao, Jiazhen Peng, Shenggong Ji et al.

Friend recall is an important way to improve Daily Active Users (DAU) in online games. The problem is to generate a proper lost friend ranking list essentially. Traditional friend recall methods focus on rules like friend intimacy or training a classifier for predicting lost players' return probability, but ignore feature information of (active) players and historical friend recall events. In this work, we treat friend recall as a link prediction problem and explore several link prediction methods which can use features of both active and lost players, as well as historical events. Furthermore, we propose a novel Edge Transformer model and pre-train the model via masked auto-encoders. Our method achieves state-of-the-art results in the offline experiments and online A/B Tests of three Tencent games.

Hongyun Cai, Vincent W. Zheng, Fanwei Zhu et al.

Most existing community-related studies focus on detection, which aim to find the community membership for each user from user friendship links. However, membership alone, without a complete profile of what a community is and how it interacts with other communities, has limited applications. This motivates us to consider systematically profiling the communities and thereby developing useful community-level applications. In this paper, we for the first time formalize the concept of community profiling. With rich user information on the network, such as user published content and user diffusion links, we characterize a community in terms of both its internal content profile and external diffusion profile. The difficulty of community profiling is often underestimated. We novelly identify three unique challenges and propose a joint Community Profiling and Detection (CPD) model to address them accordingly. We also contribute a scalable inference algorithm, which scales linearly with the data size and it is easily parallelizable. We evaluate CPD on large-scale real-world data sets, and show that it is significantly better than the state-of-the-art baselines in various tasks.