TRS: Transferability Reduced Ensemble via Encouraging Gradient Diversity and Model SmoothnessZhuolin Yang, Linyi Li, Xiaojun Xu et al.
Adversarial Transferability is an intriguing property - adversarial perturbation crafted against one model is also effective against another model, while these models are from different model families or training processes. To better protect ML systems against adversarial attacks, several questions are raised: what are the sufficient conditions for adversarial transferability and how to bound it? Is there a way to reduce the adversarial transferability in order to improve the robustness of an ensemble ML model? To answer these questions, in this work we first theoretically analyze and outline sufficient conditions for adversarial transferability between models; then propose a practical algorithm to reduce the transferability between base models within an ensemble to improve its robustness. Our theoretical analysis shows that only promoting the orthogonality between gradients of base models is not enough to ensure low transferability; in the meantime, the model smoothness is an important factor to control the transferability. We also provide the lower and upper bounds of adversarial transferability under certain conditions. Inspired by our theoretical analysis, we propose an effective Transferability Reduced Smooth(TRS) ensemble training strategy to train a robust ensemble with low transferability by enforcing both gradient orthogonality and model smoothness between base models. We conduct extensive experiments on TRS and compare with 6 state-of-the-art ensemble baselines against 8 whitebox attacks on different datasets, demonstrating that the proposed TRS outperforms all baselines significantly.
3.3GNJun 24, 2019
Gift Contagion in Online Groups: Evidence From Virtual Red PacketsYuan Yuan, Tracy Liu, Chenhao Tan et al.
Gifts are important instruments for forming bonds in interpersonal relationships. Our study analyzes the phenomenon of gift contagion in online groups. Gift contagion encourages social bonds by prompting further gifts; it may also promote group interaction and solidarity. Using data on 36 million online red packet gifts on a large social site in East Asia, we leverage a natural experimental design to identify the social contagion of gift giving in online groups. Our natural experiment is enabled by the randomization of the gift amount allocation algorithm on the platform, which addresses the common challenge of causal identifications in observational data. Our study provides evidence of gift contagion: on average, receiving one additional dollar causes a recipient to send 18 cents back to the group within the subsequent 24 hours. Decomposing this effect, we find that it is mainly driven by the extensive margin -- more recipients are triggered to send red packets. Moreover, we find that this effect is stronger for "luckiest draw" recipients, suggesting the presence of a group norm regarding the next red packet sender. Finally, we investigate the moderating effects of group- and individual-level social network characteristics on gift contagion as well as the causal impact of receiving gifts on group network structure. Our study has implications for promoting group dynamics and designing marketing strategies for product adoption.