Qiang Luo

Yijia Sun, Shanshan Huang, Zhiyuan Guan et al.

Industrial-scale recommender systems rely on a cascade pipeline in which the retrieval stage must return a high-recall candidate set from billions of items under tight latency. Existing solutions ei- ther (i) suffer from limited expressiveness in capturing fine-grained user-item interactions, as seen in decoupled dual-tower architectures that rely on separate encoders, or generative models that lack precise target-aware matching capabilities, or (ii) build structured indices (tree, graph, quantization) whose item-centric topologies struggle to incorporate dynamic user preferences and incur prohibitive construction and maintenance costs. We present GRank, a novel structured-index-free retrieval paradigm that seamlessly unifies target-aware learning with user-centric retrieval. Our key innovations include: (1) A target-aware Generator trained to perform personalized candidate generation via GPU-accelerated MIPS, eliminating semantic drift and maintenance costs of structured indexing; (2) A lightweight but powerful Ranker that performs fine-grained, candidate-specific inference on small subsets; (3) An end-to-end multi-task learning framework that ensures semantic consistency between generation and ranking objectives. Extensive experiments on two public benchmarks and a billion-item production corpus demonstrate that GRank improves Recall@500 by over 30% and 1.7$\times$ the P99 QPS of state-of-the-art tree- and graph-based retrievers. GRank has been fully deployed in production in our recommendation platform since Q2 2025, serving 400 million active users with 99.95% service availability. Online A/B tests confirm significant improvements in core engagement metrics, with Total App Usage Time increasing by 0.160% in the main app and 0.165% in the Lite version.

Zhipeng Wei, Kuo Cai, Junda She et al.

Local life service is a vital scenario in Kuaishou App, where video recommendation is intrinsically linked with store's location information. Thus, recommendation in our scenario is challenging because we should take into account user's interest and real-time location at the same time. In the face of such complex scenarios, end-to-end generative recommendation has emerged as a new paradigm, such as OneRec in the short video scenario, OneSug in the search scenario, and EGA in the advertising scenario. However, in local life service, an end-to-end generative recommendation model has not yet been developed as there are some key challenges to be solved. The first challenge is how to make full use of geographic information. The second challenge is how to balance multiple objectives, including user interests, the distance between user and stores, and some other business objectives. To address the challenges, we propose OneLoc. Specifically, we leverage geographic information from different perspectives: (1) geo-aware semantic ID incorporates both video and geographic information for tokenization, (2) geo-aware self-attention in the encoder leverages both video location similarity and user's real-time location, and (3) neighbor-aware prompt captures rich context information surrounding users for generation. To balance multiple objectives, we use reinforcement learning and propose two reward functions, i.e., geographic reward and GMV reward. With the above design, OneLoc achieves outstanding offline and online performance. In fact, OneLoc has been deployed in local life service of Kuaishou App. It serves 400 million active users daily, achieving 21.016% and 17.891% improvements in terms of gross merchandise value (GMV) and orders numbers.

Yijia Sun, Shanshan Huang, Linxiao Che et al.

Modern industrial recommendation systems encounter a core challenge of multi-stage optimization misalignment: a significant semantic gap exists between the multi-objective optimization paradigm widely used in the ranking phase and the single-objective modeling in the retrieve phase. Although the mainstream industry solution achieves multi-objective coverage through parallel multi-path single-objective retrieval, this approach leads to linear growth of training and serving resources with the number of objectives and has inherent limitations in handling loosely coupled objectives. This paper proposes the MPFormer, a dynamic multi-task Transformer framework, which systematically addresses the aforementioned issues through three innovative mechanisms. First, an objective-conditioned transformer that jointly encodes user behavior sequences and multi-task semantics through learnable attention modulation; second, personalized target weights are introduced to achieve dynamic adjustment of retrieval results; finally, user personalization information is incorporated into token representations and the Transformer structure to further enhance the model's representation ability. This framework has been successfully integrated into Kuaishou short video recommendation system, stably serving over 400 million daily active users. It significantly improves user daily engagement and system operational efficiency. Practical deployment verification shows that, compared with traditional solutions, it effectively optimizes the iterative paradigm of multi-objective retrieval while maintaining service response speed, providing a scalable multi-objective solution for industrial recommendation systems.