Xiaoyu Kong

Xiaoyu Kong, Jiancan Wu, An Zhang et al.

Sequential recommendation systems predict the next interaction item based on users' past interactions, aligning recommendations with individual preferences. Leveraging the strengths of Large Language Models (LLMs) in knowledge comprehension and reasoning, recent approaches are eager to apply LLMs to sequential recommendation. A common paradigm is converting user behavior sequences into instruction data, and fine-tuning the LLM with parameter-efficient fine-tuning (PEFT) methods like Low-Rank Adaption (LoRA). However, the uniform application of LoRA across diverse user behaviors is insufficient to capture individual variability, resulting in negative transfer between disparate sequences. To address these challenges, we propose Instance-wise LoRA (iLoRA). We innovatively treat the sequential recommendation task as a form of multi-task learning, integrating LoRA with the Mixture of Experts (MoE) framework. This approach encourages different experts to capture various aspects of user behavior. Additionally, we introduce a sequence representation guided gate function that generates customized expert participation weights for each user sequence, which allows dynamic parameter adjustment for instance-wise recommendations. In sequential recommendation, iLoRA achieves an average relative improvement of 11.4\% over basic LoRA in the hit ratio metric, with less than a 1\% relative increase in trainable parameters. Extensive experiments on three benchmark datasets demonstrate the effectiveness of iLoRA, highlighting its superior performance compared to existing methods in mitigating negative transfer and improving recommendation accuracy. Our data and code are available at https://github.com/AkaliKong/iLoRA.

Yingzhi He, Yan Sun, Junfei Tan et al.

Recent advances in generative recommendation have leveraged pretrained LLMs by formulating sequential recommendation as autoregressive generation over a unified token space comprising language tokens and itemic identifiers, where each item is represented by a compact sequence of discrete tokens, namely Semantic IDs (SIDs). This SID-based formulation enables efficient decoding over large-scale item corpora and provides a natural interface for LLM-based recommenders to leverage rich world knowledge. Meanwhile, breakthroughs in LLM reasoning motivate reasoning-enhanced recommendation, yet effective reasoning over SIDs remains underexplored and challenging. Itemic tokens are not natively meaningful to LLMs; moreover, recommendation-oriented SID reasoning is hard to evaluate, making high-quality supervision scarce. To address these challenges, we propose SIDReasoner, a two-stage framework that elicits reasoning over SIDs by strengthening SID--language alignment to unlock transferable LLM reasoning, rather than relying on large amounts of recommendation-specific reasoning traces. Concretely, SIDReasoner first enhances SID-language alignment via multi-task training on an enriched SID-centered corpus synthesized by a stronger teacher model, grounding itemic tokens in diverse semantic and behavioral contexts. Building on this enhanced alignment, SIDReasoner further improves recommendation reasoning through outcome-driven reinforced optimization, which guides the model toward effective reasoning trajectories without requiring explicit reasoning annotations. Extensive experiments on three real-world datasets demonstrate the effectiveness of our reasoning-augmented SID-based generative recommendation. Beyond accuracy, the results highlight the broader potential of large reasoning models for generative recommendation, including improved interpretability and cross-domain generalization.

Yunbing Jia, Xiaoyu Kong, Fan Tang et al.

In this paper, we reveal the two sides of data augmentation: enhancements in closed-set recognition correlate with a significant decrease in open-set recognition. Through empirical investigation, we find that multi-sample-based augmentations would contribute to reducing feature discrimination, thereby diminishing the open-set criteria. Although knowledge distillation could impair the feature via imitation, the mixed feature with ambiguous semantics hinders the distillation. To this end, we propose an asymmetric distillation framework by feeding teacher model extra raw data to enlarge the benefit of teacher. Moreover, a joint mutual information loss and a selective relabel strategy are utilized to alleviate the influence of hard mixed samples. Our method successfully mitigates the decline in open-set and outperforms SOTAs by 2%~3% AUROC on the Tiny-ImageNet dataset and experiments on large-scale dataset ImageNet-21K demonstrate the generalization of our method.

Junguang Jiang, Yanwen Huang, Bin Liu et al.

In real-world recommender systems, different retrieval objectives are typically addressed using task-specific datasets with carefully designed model architectures. We demonstrate that Large Language Models (LLMs) can function as universal retrievers, capable of handling multiple objectives within a generative retrieval framework. To model complex user-item relationships within generative retrieval, we propose multi-query representation. To address the challenge of extremely large candidate sets in industrial recommender systems, we introduce matrix decomposition to boost model learnability, discriminability, and transferability, and we incorporate probabilistic sampling to reduce computation costs. Finally, our Universal Retrieval Model (URM) can adaptively generate a set from tens of millions of candidates based on arbitrary given objective while keeping the latency within tens of milliseconds. Applied to industrial-scale data, URM outperforms expert models elaborately designed for different retrieval objectives on offline experiments and significantly improves the core metric of online advertising platform by $3\%$.