Sulong Xu

Juan Gong, Zhenlin Chen, Chaoyi Ma et al.

Ranking model plays an essential role in e-commerce search and recommendation. An effective ranking model should give a personalized ranking list for each user according to the user preference. Existing algorithms usually extract a user representation vector from the user behavior sequence, then feed the vector into a feed-forward network (FFN) together with other features for feature interactions, and finally produce a personalized ranking score. Despite tremendous progress in the past, there is still room for improvement. Firstly, the personalized patterns of feature interactions for different users are not explicitly modeled. Secondly, most of existing algorithms have poor personalized ranking results for long-tail users with few historical behaviors due to the data sparsity. To overcome the two challenges, we propose Attention Weighted Mixture of Experts (AW-MoE) with contrastive learning for personalized ranking. Firstly, AW-MoE leverages the MoE framework to capture personalized feature interactions for different users. To model the user preference, the user behavior sequence is simultaneously fed into expert networks and the gate network. Within the gate network, one gate unit and one activation unit are designed to adaptively learn the fine-grained activation vector for experts using an attention mechanism. Secondly, a random masking strategy is applied to the user behavior sequence to simulate long-tail users, and an auxiliary contrastive loss is imposed to the output of the gate network to improve the model generalization for these users. This is validated by a higher performance gain on the long-tail user test set. Experiment results on a JD real production dataset and a public dataset demonstrate the effectiveness of AW-MoE, which significantly outperforms state-of-art methods. Notably, AW-MoE has been successfully deployed in the JD e-commerce search engine, ...

Chunyuan Yuan, Yiming Qiu, Mingming Li et al.

Query intent classification, which aims at assisting customers to find desired products, has become an essential component of the e-commerce search. Existing query intent classification models either design more exquisite models to enhance the representation learning of queries or explore label-graph and multi-task to facilitate models to learn external information. However, these models cannot capture multi-granularity matching features from queries and categories, which makes them hard to mitigate the gap in the expression between informal queries and categories. This paper proposes a Multi-granularity Matching Attention Network (MMAN), which contains three modules: a self-matching module, a char-level matching module, and a semantic-level matching module to comprehensively extract features from the query and a query-category interaction matrix. In this way, the model can eliminate the difference in expression between queries and categories for query intent classification. We conduct extensive offline and online A/B experiments, and the results show that the MMAN significantly outperforms the strong baselines, which shows the superiority and effectiveness of MMAN. MMAN has been deployed in production and brings great commercial value for our company.

Huimu Wang, Xingzhi Yao, Yiming Qiu et al.

While semantic ID-based generative retrieval enables efficient end-to-end modeling in industrial applications, these methods face a persistent trade-off. On one hand, data-rich head items often suffer from ID collisions, which blur their distinct features and degrade downstream tasks. On the other hand, data-sparse tail items especially cold-start items are prone to semantic fragmentation during quantization; they are often mapped as isolated discrete points, which severely hinders their ability to generalize. To address this issue, we propose the Anchored Curriculum with Sequential Adaptive Quantization ($SA^2CRQ$) framework. The framework introduces Sequential Adaptive Residual Quantization (SARQ) to dynamically allocate code lengths based on item path entropy, assigning longer, discriminative IDs to head items and shorter, generalizable IDs to tail items. To mitigate data sparsity, the Anchored Curriculum Residual Quantization (ACRQ) component utilizes a frozen semantic manifold learned from head items to regularize and accelerate the representation learning of tail items. Experimental results from a large-scale industrial search system and multiple public datasets indicate that $SA^2CRQ$ yields consistent improvements over existing baselines, particularly in cold-start retrieval scenarios.

Zhiguo Chen, Guohao Sun, Yiming Qiu et al.

Generative Retrieval (GR) is rapidly transforming e-commerce search by replacing traditional multi-stage pipelines with the autoregressive decoding of structured Semantic IDs (SIDs). Despite this architectural efficiency, aligning GR models with nuanced, real-world user preferences remains a critical challenge. While Direct Preference Optimization (DPO) offers an efficient alignment solution, its direct application to structured SIDs suffers from three limitations: (i) it penalizes shared hierarchical prefixes, causing gradient conflicts; (ii) it is vulnerable to noisy pseudo-negatives from implicit feedback; and (iii) in multi-label queries with multiple relevant items, it exacerbates a probability "squeezing effect" among valid candidates. To address these issues, we propose RAD-DPO, which introduces token-level gradient detachment to protect prefix structures, similarity-based dynamic reward weighting to mitigate label noise, and a multi-label global contrastive objective integrated with global SFT loss to explicitly expand positive coverage. Extensive offline evaluations and large-scale online A/B testing on JD.com's core search engine demonstrate that RAD-DPO achieves significant improvements in both retrieval precision and training efficiency, proving its robustness for massive industrial deployments.

Yanyan Zou, Junbo Qi, Lunsong Huang et al.

Generative Retrieval (GR) offers a promising paradigm for recommendation through next-token prediction (NTP). However, scaling it to large-scale industrial systems introduces three challenges: (i) within a single request, the identical model inputs may produce inconsistent outputs due to the pagination request mechanism; (ii) the prohibitive cost of encoding long user behavior sequences with multi-token item representations based on semantic IDs, and (iii) aligning the generative policy with nuanced user preference signals. We present GenRec, a preference-oriented generative framework deployed on the JD App that addresses above challenges within a single decoder-only architecture. For training objective, we propose Page-wise NTP task, which supervises over an entire interaction page rather than each interacted item individually, providing denser gradient signal and resolving the one-to-many ambiguity of point-wise training. On the prefilling side, an asymmetric linear Token Merger compresses multi-token Semantic IDs in the prompt while preserving full-resolution decoding, reducing input length by ~2X with negligible accuracy loss. To further align outputs with user satisfaction, we introduce GRPO-SR, a reinforcement learning method that pairs Group Relative Policy Optimization with NLL regularization for training stability, and employs Hybrid Rewards combining a dense reward model with a relevance gate to mitigate reward hacking. In month-long online A/B tests serving production traffic, GenRec achieves 9.5% improvement in click count and 8.7% in transaction count over the existing pipeline.

Enqiang Xu, Xinhui Li, Zhigong Zhou et al.

In the rapidly evolving field of e-commerce, the effectiveness of search re-ranking models is crucial for enhancing user experience and driving conversion rates. Despite significant advancements in feature representation and model architecture, the integration of multimodal information remains underexplored. This study addresses this gap by investigating the computation and fusion of textual and visual information in the context of re-ranking. We propose \textbf{A}dvancing \textbf{R}e-Ranking with \textbf{M}ulti\textbf{m}odal Fusion and \textbf{T}arget-Oriented Auxiliary Tasks (ARMMT), which integrates an attention-based multimodal fusion technique and an auxiliary ranking-aligned task to enhance item representation and improve targeting capabilities. This method not only enriches the understanding of product attributes but also enables more precise and personalized recommendations. Experimental evaluations on JD.com's search platform demonstrate that ARMMT achieves state-of-the-art performance in multimodal information integration, evidenced by a 0.22\% increase in the Conversion Rate (CVR), significantly contributing to Gross Merchandise Volume (GMV). This pioneering approach has the potential to revolutionize e-commerce re-ranking, leading to elevated user satisfaction and business growth.

Huimu Wang, Yiming Qiu, Xingzhi Yao et al.

Dense retrieval has become the industry standard in large-scale information retrieval systems due to its high efficiency and competitive accuracy. Its core relies on a coarse-to-fine hierarchical architecture that enables rapid candidate selection and precise semantic matching, achieving millisecond-level response over billion-scale corpora. This capability makes it essential not only in traditional search and recommendation scenarios but also in the emerging paradigm of generative recommendation driven by large language models, where semantic IDs-themselves a form of coarse-to-fine representation-play a foundational role. However, the widely adopted dual-tower encoding architecture introduces inherent challenges, primarily representational space misalignment and retrieval index inconsistency, which degrade matching accuracy, retrieval stability, and performance on long-tail queries. These issues are further magnified in semantic ID generation, ultimately limiting the performance ceiling of downstream generative models. To address these challenges, this paper proposes a simple and effective framework named SCI comprising two synergistic modules: a symmetric representation alignment module that employs an innovative input-swapping mechanism to unify the dual-tower representation space without adding parameters, and an consistent indexing with dual-tower synergy module that redesigns retrieval paths using a dual-view indexing strategy to maintain consistency from training to inference. The framework is systematic, lightweight, and engineering-friendly, requiring minimal overhead while fully supporting billion-scale deployment. We provide theoretical guarantees for our approach, with its effectiveness validated by results across public datasets and real-world e-commerce datasets.

Han Zhang, Hongwei Shen, Yiming Qiu et al.

Embedding index that enables fast approximate nearest neighbor(ANN) search, serves as an indispensable component for state-of-the-art deep retrieval systems. Traditional approaches, often separating the two steps of embedding learning and index building, incur additional indexing time and decayed retrieval accuracy. In this paper, we propose a novel method called Poeem, which stands for product quantization based embedding index jointly trained with deep retrieval model, to unify the two separate steps within an end-to-end training, by utilizing a few techniques including the gradient straight-through estimator, warm start strategy, optimal space decomposition and Givens rotation. Extensive experimental results show that the proposed method not only improves retrieval accuracy significantly but also reduces the indexing time to almost none. We have open sourced our approach for the sake of comparison and reproducibility.

Peng Cheng, Huimu Wang, Jinyuan Zhao et al.

Traffic allocation is a process of redistributing natural traffic to products by adjusting their positions in the post-search phase, aimed at effectively fostering merchant growth, precisely meeting customer demands, and ensuring the maximization of interests across various parties within e-commerce platforms. Existing methods based on learning to rank neglect the long-term value of traffic allocation, whereas approaches of reinforcement learning suffer from balancing multiple objectives and the difficulties of cold starts within realworld data environments. To address the aforementioned issues, this paper propose a multi-objective deep reinforcement learning framework consisting of multi-objective Q-learning (MOQ), a decision fusion algorithm (DFM) based on the cross-entropy method(CEM), and a progressive data augmentation system(PDA). Specifically. MOQ constructs ensemble RL models, each dedicated to an objective, such as click-through rate, conversion rate, etc. These models individually determine the position of items as actions, aiming to estimate the long-term value of multiple objectives from an individual perspective. Then we employ DFM to dynamically adjust weights among objectives to maximize long-term value, addressing temporal dynamics in objective preferences in e-commerce scenarios. Initially, PDA trained MOQ with simulated data from offline logs. As experiments progressed, it strategically integrated real user interaction data, ultimately replacing the simulated dataset to alleviate distributional shifts and the cold start problem. Experimental results on real-world online e-commerce systems demonstrate the significant improvements of MODRL-TA, and we have successfully deployed MODRL-TA on an e-commerce search platform.

Tian Tang, Zhixing Tian, Zhenyu Zhu et al.

Query and product relevance prediction is a critical component for ensuring a smooth user experience in e-commerce search. Traditional studies mainly focus on BERT-based models to assess the semantic relevance between queries and products. However, the discriminative paradigm and limited knowledge capacity of these approaches restrict their ability to comprehend the relevance between queries and products fully. With the rapid advancement of Large Language Models (LLMs), recent research has begun to explore their application to industrial search systems, as LLMs provide extensive world knowledge and flexible optimization for reasoning processes. Nonetheless, directly leveraging LLMs for relevance prediction tasks introduces new challenges, including a high demand for data quality, the necessity for meticulous optimization of reasoning processes, and an optimistic bias that can result in over-recall. To overcome the above problems, this paper proposes a novel framework called the LLM-based RElevance Framework (LREF) aimed at enhancing e-commerce search relevance. The framework comprises three main stages: supervised fine-tuning (SFT) with Data Selection, Multiple Chain of Thought (Multi-CoT) tuning, and Direct Preference Optimization (DPO) for de-biasing. We evaluate the performance of the framework through a series of offline experiments on large-scale real-world datasets, as well as online A/B testing. The results indicate significant improvements in both offline and online metrics. Ultimately, the model was deployed in a well-known e-commerce application, yielding substantial commercial benefits.

Binglei Zhao, Houying Qi, Guang Xu et al.

Large-scale recommendation systems often adopt cascading architecture consisting of retrieval, pre-ranking, ranking, and re-ranking stages. With strict latency requirements, pre-ranking utilizes lightweight models to perform a preliminary selection from massive retrieved candidates. However, recent works focus solely on improving consistency with ranking, relying exclusively on downstream stages. Since downstream input is derived from the pre-ranking output, they will exacerbate the sample selection bias (SSB) issue and Matthew effect, leading to sub-optimal results. To address the limitation, we propose a novel Hybrid Cross-Stage Coordination Pre-ranking model (HCCP) to integrate information from upstream (retrieval) and downstream (ranking, re-ranking) stages. Specifically, cross-stage coordination refers to the pre-ranking's adaptability to the entire stream and the role of serving as a more effective bridge between upstream and downstream. HCCP consists of Hybrid Sample Construction and Hybrid Objective Optimization. Hybrid sample construction captures multi-level unexposed data from the entire stream and rearranges them to become the optimal guiding "ground truth" for pre-ranking learning. Hybrid objective optimization contains the joint optimization of consistency and long-tail precision through our proposed Margin InfoNCE loss. It is specifically designed to learn from such hybrid unexposed samples, improving the overall performance and mitigating the SSB issue. The appendix describes a proof of the efficacy of the proposed loss in selecting potential positives. Extensive offline and online experiments indicate that HCCP outperforms SOTA methods by improving cross-stage coordination. It contributes up to 14.9% UCVR and 1.3% UCTR in the JD E-commerce recommendation system. Concerning code privacy, we provide a pseudocode for reference.

Yuanbo Gao, Peng Lin, Dongyue Wang et al.

Click-through rate (CTR) prediction is a core task in recommender systems. Existing methods (IDRec for short) rely on unique identities to represent distinct users and items that have prevailed for decades. On one hand, IDRec often faces significant performance degradation on cold-start problem; on the other hand, IDRec cannot use longer training data due to constraints imposed by iteration efficiency. Most prior studies alleviate the above problems by introducing pre-trained knowledge(e.g. pre-trained user model or multi-modal embeddings). However, the explosive growth of online latency can be attributed to the huge parameters in the pre-trained model. Therefore, most of them cannot employ the unified model of end-to-end training with IDRec in industrial recommender systems, thus limiting the potential of the pre-trained model. To this end, we propose a $\textbf{P}$re-trained $\textbf{P}$lug-in CTR $\textbf{M}$odel, namely PPM. PPM employs multi-modal features as input and utilizes large-scale data for pre-training. Then, PPM is plugged in IDRec model to enhance unified model's performance and iteration efficiency. Upon incorporating IDRec model, certain intermediate results within the network are cached, with only a subset of the parameters participating in training and serving. Hence, our approach can successfully deploy an end-to-end model without causing huge latency increases. Comprehensive offline experiments and online A/B testing at JD E-commerce demonstrate the efficiency and effectiveness of PPM.

Huimu Wang, Mingming Li, Dadong Miao et al.

Re-ranking is a process of rearranging ranking list to more effectively meet user demands by accounting for the interrelationships between items. Existing methods predominantly enhance the precision of search results, often at the expense of diversity, leading to outcomes that may not fulfill the varied needs of users. Conversely, methods designed to promote diversity might compromise the precision of the results, failing to satisfy the users' requirements for accuracy. To alleviate the above problems, this paper proposes a Preference-oriented Diversity Model Based on Mutual-information (PODM-MI), which consider both accuracy and diversity in the re-ranking process. Specifically, PODM-MI adopts Multidimensional Gaussian distributions based on variational inference to capture users' diversity preferences with uncertainty. Then we maximize the mutual information between the diversity preferences of the users and the candidate items using the maximum variational inference lower bound to enhance their correlations. Subsequently, we derive a utility matrix based on the correlations, enabling the adaptive ranking of items in line with user preferences and establishing a balance between the aforementioned objectives. Experimental results on real-world online e-commerce systems demonstrate the significant improvements of PODM-MI, and we have successfully deployed PODM-MI on an e-commerce search platform.

Dadong Miao, Yanan Wang, Guoyu Tang et al.

Recent years have seen a significant amount of interests in Sequential Recommendation (SR), which aims to understand and model the sequential user behaviors and the interactions between users and items over time. Surprisingly, despite the huge success Sequential Recommendation has achieved, there is little study on Sequential Search (SS), a twin learning task that takes into account a user's current and past search queries, in addition to behavior on historical query sessions. The SS learning task is even more important than the counterpart SR task for most of E-commence companies due to its much larger online serving demands as well as traffic volume. To this end, we propose a highly scalable hybrid learning model that consists of an RNN learning framework leveraging all features in short-term user-item interactions, and an attention model utilizing selected item-only features from long-term interactions. As a novel optimization step, we fit multiple short user sequences in a single RNN pass within a training batch, by solving a greedy knapsack problem on the fly. Moreover, we explore the use of off-policy reinforcement learning in multi-session personalized search ranking. Specifically, we design a pairwise Deep Deterministic Policy Gradient model that efficiently captures users' long term reward in terms of pairwise classification error. Extensive ablation experiments demonstrate significant improvement each component brings to its state-of-the-art baseline, on a variety of offline and online metrics.

Xinlin Xia, Shang Wang, Han Zhang et al.

Graph convolution networks (GCN), which recently becomes new state-of-the-art method for graph node classification, recommendation and other applications, has not been successfully applied to industrial-scale search engine yet. In this proposal, we introduce our approach, namely SearchGCN, for embedding-based candidate retrieval in one of the largest e-commerce search engine in the world. Empirical studies demonstrate that SearchGCN learns better embedding representations than existing methods, especially for long tail queries and items. Thus, SearchGCN has been deployed into JD.com's search production since July 2020.

Yiming Qiu, Kang Zhang, Han Zhang et al.

Nowadays e-commerce search has become an integral part of many people's shopping routines. One critical challenge in today's e-commerce search is the semantic matching problem where the relevant items may not contain the exact terms in the user query. In this paper, we propose a novel deep neural network based approach to query rewriting, in order to tackle this problem. Specifically, we formulate query rewriting into a cyclic machine translation problem to leverage abundant click log data. Then we introduce a novel cyclic consistent training algorithm in conjunction with state-of-the-art machine translation models to achieve the optimal performance in terms of query rewriting accuracy. In order to make it practical in industrial scenarios, we optimize the syntax tree construction to reduce computational cost and online serving latency. Offline experiments show that the proposed method is able to rewrite hard user queries into more standard queries that are more appropriate for the inverted index to retrieve. Comparing with human curated rule-based method, the proposed model significantly improves query rewriting diversity while maintaining good relevancy. Online A/B experiments show that it improves core e-commerce business metrics significantly. Since the summer of 2020, the proposed model has been launched into our search engine production, serving hundreds of millions of users.

Ziyang Liu, Zhaomeng Cheng, Yunjiang Jiang et al.

Result relevance prediction is an essential task of e-commerce search engines to boost the utility of search engines and ensure smooth user experience. The last few years eyewitnessed a flurry of research on the use of Transformer-style models and deep text-match models to improve relevance. However, these two types of models ignored the inherent bipartite network structures that are ubiquitous in e-commerce search logs, making these models ineffective. We propose in this paper a novel Second-order Relevance, which is fundamentally different from the previous First-order Relevance, to improve result relevance prediction. We design, for the first time, an end-to-end First-and-Second-order Relevance prediction model for e-commerce item relevance. The model is augmented by the neighborhood structures of bipartite networks that are built using the information of user behavioral feedback, including clicks and purchases. To ensure that edges accurately encode relevance information, we introduce external knowledge generated from BERT to refine the network of user behaviors. This allows the new model to integrate information from neighboring items and queries, which are highly relevant to the focus query-item pair under consideration. Results of offline experiments showed that the new model significantly improved the prediction accuracy in terms of human relevance judgment. An ablation study showed that the First-and-Second-order model gained a 4.3% average gain over the First-order model. Results of an online A/B test revealed that the new model derived more commercial benefits compared to the base model.

Yunjiang Jiang, Yue Shang, Ziyang Liu et al.

Relevance has significant impact on user experience and business profit for e-commerce search platform. In this work, we propose a data-driven framework for search relevance prediction, by distilling knowledge from BERT and related multi-layer Transformer teacher models into simple feed-forward networks with large amount of unlabeled data. The distillation process produces a student model that recovers more than 97\% test accuracy of teacher models on new queries, at a serving cost that's several magnitude lower (latency 150x lower than BERT-Base and 15x lower than the most efficient BERT variant, TinyBERT). The applications of temperature rescaling and teacher model stacking further boost model accuracy, without increasing the student model complexity. We present experimental results on both in-house e-commerce search relevance data as well as a public data set on sentiment analysis from the GLUE benchmark. The latter takes advantage of another related public data set of much larger scale, while disregarding its potentially noisy labels. Embedding analysis and case study on the in-house data further highlight the strength of the resulting model. By making the data processing and model training source code public, we hope the techniques presented here can help reduce energy consumption of the state of the art Transformer models and also level the playing field for small organizations lacking access to cutting edge machine learning hardwares.

Hu Liu, Jing Lu, Xiwei Zhao et al.

Click-through rate (CTR) prediction is one of the fundamental tasks for e-commerce search engines. As search becomes more personalized, it is necessary to capture the user interest from rich behavior data. Existing user behavior modeling algorithms develop different attention mechanisms to emphasize query-relevant behaviors and suppress irrelevant ones. Despite being extensively studied, these attentions still suffer from two limitations. First, conventional attentions mostly limit the attention field only to a single user's behaviors, which is not suitable in e-commerce where users often hunt for new demands that are irrelevant to any historical behaviors. Second, these attentions are usually biased towards frequent behaviors, which is unreasonable since high frequency does not necessarily indicate great importance. To tackle the two limitations, we propose a novel attention mechanism, termed Kalman Filtering Attention (KFAtt), that considers the weighted pooling in attention as a maximum a posteriori (MAP) estimation. By incorporating a priori, KFAtt resorts to global statistics when few user behaviors are relevant. Moreover, a frequency capping mechanism is incorporated to correct the bias towards frequent behaviors. Offline experiments on both benchmark and a 10 billion scale real production dataset, together with an Online A/B test, show that KFAtt outperforms all compared state-of-the-arts. KFAtt has been deployed in the ranking system of a leading e commerce website, serving the main traffic of hundreds of millions of active users everyday.

Zhuojian Xiao, Yunjiang jiang, Guoyu Tang et al.

Product search is the most common way for people to satisfy their shopping needs on e-commerce websites. Products are typically annotated with one of several broad categorical tags, such as "Clothing" or "Electronics", as well as finer-grained categories like "Refrigerator" or "TV", both under "Electronics". These tags are used to construct a hierarchy of query categories. Distributions of features such as price and brand popularity vary wildly across query categories. In addition, feature importance for the purpose of CTR/CVR predictions differs from one category to another. In this work, we leverage the Mixture of Expert (MoE) framework to learn a ranking model that specializes for each query category. In particular, our gate network relies solely on the category ids extracted from the user query. While classical MoE's pick expert towers spontaneously for each input example, we explore two techniques to establish more explicit and transparent connections between the experts and query categories. To help differentiate experts on their domain specialties, we introduce a form of adversarial regularization among the expert outputs, forcing them to disagree with one another. As a result, they tend to approach each prediction problem from different angles, rather than copying one another. This is validated by a much stronger clustering effect of the gate output vectors under different categories. In addition, soft gating constraints based on the categorical hierarchy are imposed to help similar products choose similar gate values. and make them more likely to share similar experts. This allows aggregation of training data among smaller sibling categories to overcome data scarcity.

Hu Liu, Jing Lu, Hao Yang et al.

As one of the largest B2C e-commerce platforms in China, JD com also powers a leading advertising system, serving millions of advertisers with fingertip connection to hundreds of millions of customers. In our system, as well as most e-commerce scenarios, ads are displayed with images.This makes visual-aware Click Through Rate (CTR) prediction of crucial importance to both business effectiveness and user experience. Existing algorithms usually extract visual features using off-the-shelf Convolutional Neural Networks (CNNs) and late fuse the visual and non-visual features for the finally predicted CTR. Despite being extensively studied, this field still face two key challenges. First, although encouraging progress has been made in offline studies, applying CNNs in real systems remains non-trivial, due to the strict requirements for efficient end-to-end training and low-latency online serving. Second, the off-the-shelf CNNs and late fusion architectures are suboptimal. Specifically, off-the-shelf CNNs were designed for classification thus never take categories as input features. While in e-commerce, categories are precisely labeled and contain abundant visual priors that will help the visual modeling. Unaware of the ad category, these CNNs may extract some unnecessary category-unrelated features, wasting CNN's limited expression ability. To overcome the two challenges, we propose Category-specific CNN (CSCNN) specially for CTR prediction. CSCNN early incorporates the category knowledge with a light-weighted attention-module on each convolutional layer. This enables CSCNN to extract expressive category-specific visual patterns that benefit the CTR prediction. Offline experiments on benchmark and a 10 billion scale real production dataset from JD, together with an Online A/B test show that CSCNN outperforms all compared state-of-the-art algorithms.