Dugang Liu

Dugang Liu, Xing Tang, Han Gao et al.

As a key component in online marketing, uplift modeling aims to accurately capture the degree to which different treatments motivate different users, such as coupons or discounts, also known as the estimation of individual treatment effect (ITE). In an actual business scenario, the options for treatment may be numerous and complex, and there may be correlations between different treatments. In addition, each marketing instance may also have rich user and contextual features. However, existing methods still fall short in both fully exploiting treatment information and mining features that are sensitive to a particular treatment. In this paper, we propose an explicit feature interaction-aware uplift network (EFIN) to address these two problems. Our EFIN includes four customized modules: 1) a feature encoding module encodes not only the user and contextual features, but also the treatment features; 2) a self-interaction module aims to accurately model the user's natural response with all but the treatment features; 3) a treatment-aware interaction module accurately models the degree to which a particular treatment motivates a user through interactions between the treatment features and other features, i.e., ITE; and 4) an intervention constraint module is used to balance the ITE distribution of users between the control and treatment groups so that the model would still achieve a accurate uplift ranking on data collected from a non-random intervention marketing scenario. We conduct extensive experiments on two public datasets and one product dataset to verify the effectiveness of our EFIN. In addition, our EFIN has been deployed in a credit card bill payment scenario of a large online financial platform with a significant improvement.

Dugang Liu, Pengxiang Cheng, Hong Zhu et al.

Tabular data is one of the most common data storage formats behind many real-world web applications such as retail, banking, and e-commerce. The success of these web applications largely depends on the ability of the employed machine learning model to accurately distinguish influential features from all the predetermined features in tabular data. Intuitively, in practical business scenarios, different instances should correspond to different sets of influential features, and the set of influential features of the same instance may vary in different scenarios. However, most existing methods focus on global feature selection assuming that all instances have the same set of influential features, and few methods considering instance-wise feature selection ignore the variability of influential features in different scenarios. In this paper, we first introduce a new perspective based on the influence function for instance-wise feature selection, and give some corresponding theoretical insights, the core of which is to use the influence function as an indicator to measure the importance of an instance-wise feature. We then propose a new solution for discovering instance-wise influential features in tabular data (DIWIFT), where a self-attention network is used as a feature selection model and the value of the corresponding influence function is used as an optimization objective to guide the model. Benefiting from the advantage of the influence function, i.e., its computation does not depend on a specific architecture and can also take into account the data distribution in different scenarios, our DIWIFT has better flexibility and robustness. Finally, we conduct extensive experiments on both synthetic and real-world datasets to validate the effectiveness of our DIWIFT.

Qilong Yan, Yifei Xing, Dugang Liu et al.

Contemporary sequential recommendation methods are becoming more complex, shifting from classification to a diffusion-guided generative paradigm. However, the quality of guidance in the form of user information is often compromised by missing data in the observed sequences, leading to suboptimal generation quality. Existing methods address this by removing locally similar items, but overlook ``critical turning points'' in user interest, which are crucial for accurately predicting subsequent user intent. To address this, we propose a novel Counterfactual Attention Regulation Diffusion model (CARD), which focuses on amplifying the signal from key interest-turning-point items while concurrently identifying and suppressing noise within the user sequence. CARD consists of (1) a Dual-side Thompson Sampling method to identify sequences undergoing significant interest shift, and (2) a counterfactual attention mechanism for these sequences to quantify the importance of each item. In this manner, CARD provides the diffusion model with a high-quality guidance signal composed of dynamically re-weighted interaction vectors to enable effective generation. Experiments show our method works well on real-world data without being computationally expensive. Our code is available at https://github.com/yanqilong3321/CARD.

Shiwei Li, Yingyi Cheng, Haozhao Wang et al.

Federated learning is a promising distributed training paradigm that effectively safeguards data privacy. However, it may involve significant communication costs, which hinders training efficiency. In this paper, we aim to enhance communication efficiency from a new perspective. Specifically, we request the distributed clients to find optimal model updates relative to global model parameters within predefined random noise. For this purpose, we propose Federated Masked Random Noise (FedMRN), a novel framework that enables clients to learn a 1-bit mask for each model parameter and apply masked random noise (i.e., the Hadamard product of random noise and masks) to represent model updates. To make FedMRN feasible, we propose an advanced mask training strategy, called progressive stochastic masking (PSM). After local training, each client only need to transmit local masks and a random seed to the server. Additionally, we provide theoretical guarantees for the convergence of FedMRN under both strongly convex and non-convex assumptions. Extensive experiments are conducted on four popular datasets. The results show that FedMRN exhibits superior convergence speed and test accuracy compared to relevant baselines, while attaining a similar level of accuracy as FedAvg.

Yunpeng Weng, Xing Tang, Zhenhao Xu et al.

Customer Lifetime Value (CLTV) prediction is a critical task in business applications. Accurately predicting CLTV is challenging in real-world business scenarios, as the distribution of CLTV is complex and mutable. Firstly, there is a large number of users without any consumption consisting of a long-tailed part that is too complex to fit. Secondly, the small set of high-value users spent orders of magnitude more than a typical user leading to a wide range of the CLTV distribution which is hard to capture in a single distribution. Existing approaches for CLTV estimation either assume a prior probability distribution and fit a single group of distribution-related parameters for all samples, or directly learn from the posterior distribution with manually predefined buckets in a heuristic manner. However, all these methods fail to handle complex and mutable distributions. In this paper, we propose a novel optimal distribution selection model OptDist for CLTV prediction, which utilizes an adaptive optimal sub-distribution selection mechanism to improve the accuracy of complex distribution modeling. Specifically, OptDist trains several candidate sub-distribution networks in the distribution learning module (DLM) for modeling the probability distribution of CLTV. Then, a distribution selection module (DSM) is proposed to select the sub-distribution for each sample, thus making the selection automatically and adaptively. Besides, we design an alignment mechanism that connects both modules, which effectively guides the optimization. We conduct extensive experiments on both two public and one private dataset to verify that OptDist outperforms state-of-the-art baselines. Furthermore, OptDist has been deployed on a large-scale financial platform for customer acquisition marketing campaigns and the online experiments also demonstrate the effectiveness of OptDist.

Fuyuan Lyu, Xing Tang, Dugang Liu et al.

Deep sparse networks are widely investigated as a neural network architecture for prediction tasks with high-dimensional sparse features, with which feature interaction selection is a critical component. While previous methods primarily focus on how to search feature interaction in a coarse-grained space, less attention has been given to a finer granularity. In this work, we introduce a hybrid-grained feature interaction selection approach that targets both feature field and feature value for deep sparse networks. To explore such expansive space, we propose a decomposed space which is calculated on the fly. We then develop a selection algorithm called OptFeature, which efficiently selects the feature interaction from both the feature field and the feature value simultaneously. Results from experiments on three large real-world benchmark datasets demonstrate that OptFeature performs well in terms of accuracy and efficiency. Additional studies support the feasibility of our method.

Zexu Sun, Hao Yang, Dugang Liu et al.

In modern online platforms, incentives are essential factors that enhance user engagement and increase platform revenue. Over recent years, uplift modeling has been introduced as a strategic approach to assign incentives to individual customers. Especially in many real-world applications, online platforms can only incentivize customers with specific budget constraints. This problem can be reformulated as the multi-choice knapsack problem. This optimization aims to select the optimal incentive for each customer to maximize the return on investment. Recent works in this field frequently tackle the budget allocation problem using a two-stage approach. However, this solution is confronted with the following challenges: (1) The causal inference methods often ignore the domain knowledge in online marketing, where the expected response curve of a customer should be monotonic and smooth as the incentive increases. (2) An optimality gap between the two stages results in inferior sub-optimal allocation performance due to the loss of the incentive recommendation information for the uplift prediction under the limited budget constraint. To address these challenges, we propose a novel End-to-End Cost-Effective Incentive Recommendation (E3IR) model under budget constraints. Specifically, our methods consist of two modules, i.e., the uplift prediction module and the differentiable allocation module. In the uplift prediction module, we construct prediction heads to capture the incremental improvement between adjacent treatments with the marketing domain constraints (i.e., monotonic and smooth). We incorporate integer linear programming (ILP) as a differentiable layer input in the allocation module. Furthermore, we conduct extensive experiments on public and real product datasets, demonstrating that our E3IR improves allocation performance compared to existing two-stage approaches.

Xing Tang, Hao Chen, Shiwei Li et al.

Large language models (LLMs) have been incorporated into numerous industrial applications. Meanwhile, a vast array of API assets is scattered across various functions in the financial domain. An online financial question-answering system can leverage both LLMs and private APIs to provide timely financial analysis and information. The key is equipping the LLM model with function calling capability tailored to a financial scenario. However, a generic LLM requires customized financial APIs to call and struggles to adapt to the financial domain. Additionally, online user queries are diverse and contain out-of-distribution parameters compared with the required function input parameters, which makes it more difficult for a generic LLM to serve online users. In this paper, we propose a data-driven pipeline to enhance function calling in LLM for our online, deployed financial QA, comprising dataset construction, data augmentation, and model training. Specifically, we construct a dataset based on a previous study and update it periodically, incorporating queries and an augmentation method named AugFC. The addition of user query-related samples will \textit{exploit} our financial toolset in a data-driven manner, and AugFC explores the possible parameter values to enhance the diversity of our updated dataset. Then, we train an LLM with a two-step method, which enables the use of our financial functions. Extensive experiments on existing offline datasets, as well as the deployment of an online scenario, illustrate the superiority of our pipeline. The related pipeline has been adopted in the financial QA of YuanBao\footnote{https://yuanbao.tencent.com/chat/}, one of the largest chat platforms in China.

Xing Tang, Jingyang Bin, Ziqiang Cui et al.

The sequential recommendation (SR) task aims to predict the next item based on users' historical interaction sequences. Typically trained on historical data, SR models often struggle to adapt to real-time preference shifts during inference due to challenges posed by distributional divergence and parameterized constraints. Existing approaches to address this issue include test-time training, test-time augmentation, and retrieval-augmented fine-tuning. However, these methods either introduce significant computational overhead, rely on random augmentation strategies, or require a carefully designed two-stage training paradigm. In this paper, we argue that the key to effective test-time adaptation lies in achieving both effective augmentation and efficient adaptation. To this end, we propose Retrieve-then-Adapt (ReAd), a novel framework that dynamically adapts a deployed SR model to the test distribution through retrieved user preference signals. Specifically, given a trained SR model, ReAd first retrieves collaboratively similar items for a test user from a constructed collaborative memory database. A lightweight retrieval learning module then integrates these items into an informative augmentation embedding that captures both collaborative signals and prediction-refinement cues. Finally, the initial SR prediction is refined via a fusion mechanism that incorporates this embedding. Extensive experiments across five benchmark datasets demonstrate that ReAd consistently outperforms existing SR methods.

Zexu Sun, Bowei He, Ming Ma et al.

Uplift modeling has shown very promising results in online marketing. However, most existing works are prone to the robustness challenge in some practical applications. In this paper, we first present a possible explanation for the above phenomenon. We verify that there is a feature sensitivity problem in online marketing using different real-world datasets, where the perturbation of some key features will seriously affect the performance of the uplift model and even cause the opposite trend. To solve the above problem, we propose a novel robustness-enhanced uplift modeling framework with adversarial feature desensitization (RUAD). Specifically, our RUAD can more effectively alleviate the feature sensitivity of the uplift model through two customized modules, including a feature selection module with joint multi-label modeling to identify a key subset from the input features and an adversarial feature desensitization module using adversarial training and soft interpolation operations to enhance the robustness of the model against this selected subset of features. Finally, we conduct extensive experiments on a public dataset and a real product dataset to verify the effectiveness of our RUAD in online marketing. In addition, we also demonstrate the robustness of our RUAD to the feature sensitivity, as well as the compatibility with different uplift models.

Dugang Liu, Zulong Chen, Chuanfei Xu et al.

Office automation (OA) systems play a crucial role in enterprise operations and management, with access control flow approval (ACFA) being a key component that manages the accessibility of various resources. However, traditional ACFA requires approval from the person in charge at each step, which consumes a significant amount of manpower and time. Its intelligence is a crucial issue that needs to be addressed urgently by all companies. In this paper, we propose a novel relational modeling-driven intelligent approval (RMIA) framework to automate ACFA. Specifically, our RMIA consists of two core modules: (1) The binary relation modeling module aims to characterize the coupling relation between applicants and approvers and provide reliable basic information for ACFA decision-making from a coarse-grained perspective. (2) The ternary relation modeling module utilizes specific resource information as its core, characterizing the complex relations between applicants, resources, and approvers, and thus provides fine-grained gain information for informed decision-making. Then, our RMIA effectively fuses these two kinds of information to form the final decision. Finally, extensive experiments are conducted on two product datasets and an online A/B test to verify the effectiveness of RMIA.

Kexin Zhang, Fuyuan Lyu, Xing Tang et al.

The evolution of previous Click-Through Rate (CTR) models has mainly been driven by proposing complex components, whether shallow or deep, that are adept at modeling feature interactions. However, there has been less focus on improving fusion design. Instead, two naive solutions, stacked and parallel fusion, are commonly used. Both solutions rely on pre-determined fusion connections and fixed fusion operations. It has been repetitively observed that changes in fusion design may result in different performances, highlighting the critical role that fusion plays in CTR models. While there have been attempts to refine these basic fusion strategies, these efforts have often been constrained to specific settings or dependent on specific components. Neural architecture search has also been introduced to partially deal with fusion design, but it comes with limitations. The complexity of the search space can lead to inefficient and ineffective results. To bridge this gap, we introduce OptFusion, a method that automates the learning of fusion, encompassing both the connection learning and the operation selection. We have proposed a one-shot learning algorithm tackling these tasks concurrently. Our experiments are conducted over three large-scale datasets. Extensive experiments prove both the effectiveness and efficiency of OptFusion in improving CTR model performance. Our code implementation is available here\url{https://github.com/kexin-kxzhang/OptFusion}.

Yuxuan Yang, Dugang Liu, Yiyan Huang

In personalized marketing, uplift models estimate incremental effects by modeling how customer behavior changes under alternative treatments. However, real-world data often exhibit biases - such as selection bias, spillover effects, and unobserved confounding - which adversely affect both estimation accuracy and metric validity. Despite the importance of bias-aware assessment, a lack of systematic studies persists. To bridge this gap, we design a systematic benchmarking framework. Unlike standard predictive tasks, real-world uplift datasets lack counterfactual ground truth, rendering direct metric validation infeasible. Therefore, a semi-synthetic approach serves as a critical enabler for systematic benchmarking, effectively bridging the gap by retaining real-world feature dependencies while providing the ground truth needed to isolate structural biases. Our investigations reveal that: (i) uplift targeting and prediction can manifest as distinct objectives, where proficiency in one does not ensure efficacy in the other; (ii) while many models exhibit inconsistent performance under diverse biases, TARNet shows notable robustness, providing insights for subsequent model design; (iii) evaluation metric stability is linked to mathematical alignment with the ATE, suggesting that ATE-approximating metrics yield more consistent model rankings under structural data imperfections. These findings suggest the need for more robust uplift models and metrics. Code will be released upon acceptance.

Guorui Li, Dugang Liu, Lei Li et al.

Large language model (LLM)-enhanced sequential recommendation typically aims to improve two core components: user semantic embedding extraction and utilization. Despite promising results, existing methods still have two limitations: 1) In the extraction stage, most methods directly input long interaction sequence fragments into LLM for preference summarization. However, excessively long sequences increase inference difficulty, making it challenging to reliably infer accurate user embeddings. 2) In the utilization stage, most methods employ the same semantic embedding utilization strategy for all users, neglecting the differences caused by user activity levels, leading to suboptimal performance. To address these issues, we propose HSUGA, which introduces a simple yet effective plugin for each of the two core components: Hierarchical Semantic Understanding (HSU) and Group-Aware Alignment (GAA). HSU performs a staged two-phase preference mining and models preference evolution through constrained editing operations, thereby improving the reliability of user semantic extraction. GAA adjusts the intensity of semantic utilization based on user activity levels, providing weaker alignment for active users and stronger guidance for users with sparse historical data. Finally, extensive experiments on three benchmark datasets demonstrate the effectiveness and compatibility of HSUGA.

Jun Zhang, Dugang Liu, Xing Tang et al.

Online platforms such as Amazon and Netflix serve users across multiple countries and regions, underscoring the importance of multi-market recommendation (MMR). Most MMR methods adopt a pre-training and fine-tuning paradigm, in which a unified model is first trained on centralized, global data and subsequently adapted to specific markets. However, this approach ignores the privacy of market data. While traditional federated learning preserves privacy, it typically aims to obtain a global model by aggregating model parameters and does not account for significant market heterogeneity. Additionally, because ID spaces are disjoint across markets, embedding-based aggregation strategies become ineffective. To overcome these challenges, we propose a federated collaborative signal quantization (FedMM) method for multi-market click-through rate (CTR) prediction. Our core idea leverages a discrete codebook mechanism to achieve privacy-preserving transmission and align disjoint ID spaces. We further employ a hierarchical codebook structure to capture cross-market shared patterns and market-specific characteristics. Specifically, we deploy a residual quantized variational autoencoder (RQ-VAE) with a dual-layer codebook mechanism for each market to quantize collaborative embeddings. The first layer utilizes a global federated codebook, updated via aggregation to capture universally shared collaborative patterns, while the second layer maintains a local codebook to learn market-specific semantics. Finally, the learned discrete codes, which integrate both general and specific collaborative signals, are incorporated into downstream CTR models to enhance prediction accuracy across all markets. Extensive experiments on benchmark datasets demonstrate that FedMM significantly improves recommendation performance with privacy guarantees.

Shiwei Li, Xiandi Luo, Haozhao Wang et al.

Low-rank adaptation (LoRA) is a parameter-efficient fine-tuning (PEFT) method widely used in large language models (LLMs). LoRA essentially describes the projection of an input space into a low-dimensional output space, with the dimensionality determined by the LoRA rank. In standard LoRA, all input tokens share the same weights and undergo an identical input-output projection. This limits LoRA's ability to capture token-specific information due to the inherent semantic differences among tokens. To address this limitation, we propose Token-wise Projected Low-Rank Adaptation (TopLoRA), which dynamically adjusts LoRA weights according to the input token, thereby learning token-wise input-output projections in an end-to-end manner. Formally, the weights of TopLoRA can be expressed as $BΣ_X A$, where $A$ and $B$ are low-rank matrices (as in standard LoRA), and $Σ_X$ is a diagonal matrix generated from each input token $X$. Notably, TopLoRA does not increase the rank of LoRA weights but achieves more granular adaptation by learning token-wise LoRA weights (i.e., token-wise input-output projections). Extensive experiments across multiple models and datasets demonstrate that TopLoRA consistently outperforms LoRA and its variants. The code is available at https://github.com/Leopold1423/toplora-neurips25.

Chao Jiang, Dugang Liu, Cheng Wen et al.

Large language models have transformed AI-assisted software engineering, but current research remains biased toward high-resource languages such as Python, with weaker performance in languages like Rust and OCaml. Since real-world systems are inherently polyglot, robust multilingual code intelligence is crucial. This survey focuses on two key tasks: multilingual code generation from shared natural-language requirements, and multilingual code translation that preserves semantics across languages. It reviews representative methods, benchmarks, and evaluation metrics, and highlights challenges and opportunities for trustworthy cross-language generalization.

Ziqiang Cui, Yunpeng Weng, Xing Tang et al.

In recent years, the introduction of knowledge graphs (KGs) has significantly advanced recommender systems by facilitating the discovery of potential associations between items. However, existing methods still face several limitations. First, most KGs suffer from missing facts or limited scopes. Second, existing methods convert textual information in KGs into IDs, resulting in the loss of natural semantic connections between different items. Third, existing methods struggle to capture high-order connections in the global KG. To address these limitations, we propose a novel method called CoLaKG, which leverages large language models (LLMs) to improve KG-based recommendations. The extensive knowledge and remarkable reasoning capabilities of LLMs enable our method to supplement missing facts in KGs, and their powerful text understanding abilities allow for better utilization of semantic information. Specifically, CoLaKG extracts useful information from KGs at both local and global levels. By employing the item-centered subgraph extraction and prompt engineering, it can accurately understand the local information. In addition, through the semantic-based retrieval module, each item is enriched by related items from the entire knowledge graph, effectively harnessing global information. Furthermore, the local and global information are effectively integrated into the recommendation model through a representation fusion module and a retrieval-augmented representation learning module, respectively. Extensive experiments on four real-world datasets demonstrate the superiority of our method.

Shiwei Li, Xiandi Luo, Haozhao Wang et al.

Low-rank adaptation (LoRA) is a parameter-efficient fine-tuning (PEFT) method widely used in large language models (LLMs). It approximates the update of a pretrained weight matrix $W\in\mathbb{R}^{m\times n}$ by the product of two low-rank matrices, $BA$, where $A \in\mathbb{R}^{r\times n}$ and $B\in\mathbb{R}^{m\times r} (r\ll\min\{m,n\})$. Increasing the dimension $r$ can raise the rank of LoRA weights (i.e., $BA$), which typically improves fine-tuning performance but also significantly increases the number of trainable parameters. In this paper, we propose Block Diversified Low-Rank Adaptation (BoRA), which improves the rank of LoRA weights with a small number of additional parameters. Specifically, BoRA treats the product $BA$ as a block matrix multiplication, where $A$ and $B$ are partitioned into $b$ blocks along the columns and rows, respectively (i.e., $A=[A_1,\dots,A_b]$ and $B=[B_1,\dots,B_b]^\top$). Consequently, the product $BA$ becomes the concatenation of the block products $B_iA_j$ for $i,j\in[b]$. To enhance the diversity of different block products, BoRA introduces a unique diagonal matrix $Σ_{i,j} \in \mathbb{R}^{r\times r}$ for each block multiplication, resulting in $B_i Σ_{i,j} A_j$. By leveraging these block-wise diagonal matrices, BoRA increases the rank of LoRA weights by a factor of $b$ while only requiring $b^2r$ additional parameters. Extensive experiments across multiple datasets and models demonstrate the superiority of BoRA, and ablation studies further validate its scalability.

Zexu Sun, Qiyu Han, Minqin Zhu et al.

Improving user engagement and platform revenue is crucial for online marketing platforms. Uplift modeling is proposed to solve this problem, which applies different treatments (e.g., discounts, bonus) to satisfy corresponding users. Despite progress in this field, limitations persist. Firstly, most of them focus on scenarios where only user features exist. However, in real-world scenarios, there are rich contexts available in the online platform (e.g., short videos, news), and the uplift model needs to infer an incentive for each user on the specific item, which is called real-time marketing. Thus, only considering the user features will lead to biased prediction of the responses, which may cause the cumulative error for uplift prediction. Moreover, due to the large-scale contexts, directly concatenating the context features with the user features will cause a severe distribution shift in the treatment and control groups. Secondly, capturing the interaction relationship between the user features and context features can better predict the user response. To solve the above limitations, we propose a novel model-agnostic Robust Uplift Modeling with Large-Scale Contexts (UMLC) framework for Real-time Marketing. Our UMLC includes two customized modules. 1) A response-guided context grouping module for extracting context features information and condensing value space through clusters. 2) A feature interaction module for obtaining better uplift prediction. Specifically, this module contains two parts: a user-context interaction component for better modeling the response; a treatment-feature interaction component for discovering the treatment assignment sensitive feature of each instance to better predict the uplift. Moreover, we conduct extensive experiments on a synthetic dataset and a real-world product dataset to verify the effectiveness and compatibility of our UMLC.

Pengteng Li, Pinhao Song, Wuyang Li et al.

We introduce SEE&TREK, the first training-free prompting framework tailored to enhance the spatial understanding of Multimodal Large Language Models (MLLMS) under vision-only constraints. While prior efforts have incorporated modalities like depth or point clouds to improve spatial reasoning, purely visualspatial understanding remains underexplored. SEE&TREK addresses this gap by focusing on two core principles: increasing visual diversity and motion reconstruction. For visual diversity, we conduct Maximum Semantic Richness Sampling, which employs an off-the-shell perception model to extract semantically rich keyframes that capture scene structure. For motion reconstruction, we simulate visual trajectories and encode relative spatial positions into keyframes to preserve both spatial relations and temporal coherence. Our method is training&GPU-free, requiring only a single forward pass, and can be seamlessly integrated into existing MLLM'S. Extensive experiments on the VSI-B ENCH and STI-B ENCH show that S EE &T REK consistently boosts various MLLM S performance across diverse spatial reasoning tasks with the most +3.5% improvement, offering a promising path toward stronger spatial intelligence.

Ziqiang Cui, Yunpeng Weng, Xing Tang et al.

Contrastive learning has shown effectiveness in improving sequential recommendation models. However, existing methods still face challenges in generating high-quality contrastive pairs: they either rely on random perturbations that corrupt user preference patterns or depend on sparse collaborative data that generates unreliable contrastive pairs. Furthermore, existing approaches typically require predefined selection rules that impose strong assumptions, limiting the model's ability to autonomously learn optimal contrastive pairs. To address these limitations, we propose a novel approach named Semantic Retrieval Augmented Contrastive Learning (SRA-CL). SRA-CL leverages the semantic understanding and reasoning capabilities of LLMs to generate expressive embeddings that capture both user preferences and item characteristics. These semantic embeddings enable the construction of candidate pools for inter-user and intra-user contrastive learning through semantic-based retrieval. To further enhance the quality of the contrastive samples, we introduce a learnable sample synthesizer that optimizes the contrastive sample generation process during model training. SRA-CL adopts a plug-and-play design, enabling seamless integration with existing sequential recommendation architectures. Extensive experiments on four public datasets demonstrate the effectiveness and model-agnostic nature of our approach.

Xing Tang, Yunpeng Weng, Fuyuan Lyu et al.

With the rapid growth of online investment platforms, funds can be distributed to individual customers online. The central issue is to match funds with potential customers under constraints. Most mainstream platforms adopt the recommendation formulation to tackle the problem. However, the traditional recommendation regime has its inherent drawbacks when applying the fund-matching problem with multiple constraints. In this paper, we model the fund matching under the allocation formulation. We design PTOFA, a Predict-Then-Optimize Fund Allocation framework. This data-driven framework consists of two stages, i.e., prediction and optimization, which aim to predict expected revenue based on customer behavior and optimize the impression allocation to achieve the maximum revenue under the necessary constraints, respectively. Extensive experiments on real-world datasets from an industrial online investment platform validate the effectiveness and efficiency of our solution. Additionally, the online A/B tests demonstrate PTOFA's effectiveness in the real-world fund recommendation scenario.

Dugang Liu, Xing Tang, Yang Qiao et al.

Online marketing is critical for many industrial platforms and business applications, aiming to increase user engagement and platform revenue by identifying corresponding delivery-sensitive groups for specific incentives, such as coupons and bonuses. As the scale and complexity of features in industrial scenarios increase, deep uplift modeling (DUM) as a promising technique has attracted increased research from academia and industry, resulting in various predictive models. However, current DUM still lacks some standardized benchmarks and unified evaluation protocols, which limit the reproducibility of experimental results in existing studies and the practical value and potential impact in this direction. In this paper, we provide an open benchmark for DUM and present comparison results of existing models in a reproducible and uniform manner. To this end, we conduct extensive experiments on two representative industrial datasets with different preprocessing settings to re-evaluate 13 existing models. Surprisingly, our experimental results show that the most recent work differs less than expected from traditional work in many cases. In addition, our experiments also reveal the limitations of DUM in generalization, especially for different preprocessing and test distributions. Our benchmarking work allows researchers to evaluate the performance of new models quickly but also reasonably demonstrates fair comparison results with existing models. It also gives practitioners valuable insights into often overlooked considerations when deploying DUM. We will make this benchmarking library, evaluation protocol, and experimental setup available on GitHub.

Lei Li, Yongfeng Zhang, Dugang Liu et al.

Large language models (LLM) not only have revolutionized the field of natural language processing (NLP) but also have the potential to reshape many other fields, e.g., recommender systems (RS). However, most of the related work treats an LLM as a component of the conventional recommendation pipeline (e.g., as a feature extractor), which may not be able to fully leverage the generative power of LLM. Instead of separating the recommendation process into multiple stages, such as score computation and re-ranking, this process can be simplified to one stage with LLM: directly generating recommendations from the complete pool of items. This survey reviews the progress, methods, and future directions of LLM-based generative recommendation by examining three questions: 1) What generative recommendation is, 2) Why RS should advance to generative recommendation, and 3) How to implement LLM-based generative recommendation for various RS tasks. We hope that this survey can provide the context and guidance needed to explore this interesting and emerging topic.

Wenqiang Chen, Lizhang Zhan, Yuanlong Ci et al.

Click-Through Rate (CTR) prediction has been an indispensable component for many industrial applications, such as recommendation systems and online advertising. CTR prediction systems are usually based on multi-field categorical features, i.e., every feature is categorical and belongs to one and only one field. Modeling feature conjunctions is crucial for CTR prediction accuracy. However, it requires a massive number of parameters to explicitly model all feature conjunctions, which is not scalable for real-world production systems. In this paper, we describe a novel Field-Leveraged Embedding Network (FLEN) which has been deployed in the commercial recommender system in Meitu and serves the main traffic. FLEN devises a field-wise bi-interaction pooling technique. By suitably exploiting field information, the field-wise bi-interaction pooling captures both inter-field and intra-field feature conjunctions with a small number of model parameters and an acceptable time complexity for industrial applications. We show that a variety of state-of-the-art CTR models can be expressed under this technique. Furthermore, we develop Dicefactor: a dropout technique to prevent independent latent features from co-adapting. Extensive experiments, including offline evaluations and online A/B testing on real production systems, demonstrate the effectiveness and efficiency of FLEN against the state-of-the-arts. Notably, FLEN has obtained 5.19% improvement on CTR with 1/6 of memory usage and computation time, compared to last version (i.e. NFM).