Xiaolong Liu

Liangwei Yang, Zhiwei Liu, Chen Wang et al. · salesforce

Collaborative filtering-based recommender systems (RecSys) rely on learning representations for users and items to predict preferences accurately. Representation learning on the hypersphere is a promising approach due to its desirable properties, such as alignment and uniformity. However, the sparsity issue arises when it encounters RecSys. To address this issue, we propose a novel approach, graph-based alignment and uniformity (GraphAU), that explicitly considers high-order connectivities in the user-item bipartite graph. GraphAU aligns the user/item embedding to the dense vector representations of high-order neighbors using a neighborhood aggregator, eliminating the need to compute the burdensome alignment to high-order neighborhoods individually. To address the discrepancy in alignment losses, GraphAU includes a layer-wise alignment pooling module to integrate alignment losses layer-wise. Experiments on four datasets show that GraphAU significantly alleviates the sparsity issue and achieves state-of-the-art performance. We open-source GraphAU at https://github.com/YangLiangwei/GraphAU.

Mingdai Yang, Zhiwei Liu, Liangwei Yang et al. · salesforce

Although pretraining has garnered significant attention and popularity in recent years, its application in graph-based recommender systems is relatively limited. It is challenging to exploit prior knowledge by pretraining in widely used ID-dependent datasets. On one hand, user-item interaction history in one dataset can hardly be transferred to other datasets through pretraining, where IDs are different. On the other hand, pretraining and finetuning on the same dataset leads to a high risk of overfitting. In this paper, we propose a novel multitask pretraining framework named Unified Pretraining for Recommendation via Task Hypergraphs. For a unified learning pattern to handle diverse requirements and nuances of various pretext tasks, we design task hypergraphs to generalize pretext tasks to hyperedge prediction. A novel transitional attention layer is devised to discriminatively learn the relevance between each pretext task and recommendation. Experimental results on three benchmark datasets verify the superiority of UPRTH. Additional detailed investigations are conducted to demonstrate the effectiveness of the proposed framework.

Xi Wu, Liangwei Yang, Jibing Gong et al.

Collaborative filtering (CF) is a widely employed technique that predicts user preferences based on past interactions. Negative sampling plays a vital role in training CF-based models with implicit feedback. In this paper, we propose a novel perspective based on the sampling area to revisit existing sampling methods. We point out that current sampling methods mainly focus on Point-wise or Line-wise sampling, lacking flexibility and leaving a significant portion of the hard sampling area un-explored. To address this limitation, we propose Dimension Independent Mixup for Hard Negative Sampling (DINS), which is the first Area-wise sampling method for training CF-based models. DINS comprises three modules: Hard Boundary Definition, Dimension Independent Mixup, and Multi-hop Pooling. Experiments with real-world datasets on both matrix factorization and graph-based models demonstrate that DINS outperforms other negative sampling methods, establishing its effectiveness and superiority. Our work contributes a new perspective, introduces Area-wise sampling, and presents DINS as a novel approach that achieves state-of-the-art performance for negative sampling. Our implementations are available in PyTorch.

Bojian Hou, Xiaolong Liu, Xiaoyi Liu et al.

Deriving predictable scaling laws that govern the relationship between model performance and computational investment is crucial for designing and allocating resources in massive-scale recommendation systems. While such laws are established for large language models, they remain challenging for recommendation systems, especially those processing both user history and context features. We identify poor scaling efficiency as the main barrier to predictable power-law scaling, stemming from inefficient modules with low Model FLOPs Utilization (MFU) and suboptimal resource allocation. We introduce Kunlun, a scalable architecture that systematically improves model efficiency and resource allocation. Our low-level optimizations include Generalized Dot-Product Attention (GDPA), Hierarchical Seed Pooling (HSP), and Sliding Window Attention. Our high-level innovations feature Computation Skip (CompSkip) and Event-level Personalization. These advances increase MFU from 17% to 37% on NVIDIA B200 GPUs and double scaling efficiency over state-of-the-art methods. Kunlun is now deployed in major Meta Ads models, delivering significant production impact.