Prasanta Kumar Bhattacharya

h-index10
2papers
369citations

2 Papers

1.2QMMay 28, 2025
Investigating the effectiveness of multimodal data in forecasting SARS-COV-2 case surges

Palur Venkata Raghuvamsi, Siyuan Brandon Loh, Prasanta Bhattacharya et al.

The COVID-19 pandemic response relied heavily on statistical and machine learning models to predict key outcomes such as case prevalence and fatality rates. These predictions were instrumental in enabling timely public health interventions that helped break transmission cycles. While most existing models are grounded in traditional epidemiological data, the potential of alternative datasets, such as those derived from genomic information and human behavior, remains underexplored. In the current study, we investigated the usefulness of diverse modalities of feature sets in predicting case surges. Our results highlight the relative effectiveness of biological (e.g., mutations), public health (e.g., case counts, policy interventions) and human behavioral features (e.g., mobility and social media conversations) in predicting country-level case surges. Importantly, we uncover considerable heterogeneity in predictive performance across countries and feature modalities, suggesting that surge prediction models may need to be tailored to specific national contexts and pandemic phases. Overall, our work highlights the value of integrating alternative data sources into existing disease surveillance frameworks to enhance the prediction of pandemic dynamics.

4.3CYFeb 11, 2025
When Incentives Backfire, Data Stops Being Human

Sebastin Santy, Prasanta Bhattacharya, Manoel Horta Ribeiro et al. · uw

Progress in AI has relied on human-generated data, from annotator marketplaces to the wider Internet. However, the widespread use of large language models now threatens the quality and integrity of human-generated data on these very platforms. We argue that this issue goes beyond the immediate challenge of filtering AI-generated content -- it reveals deeper flaws in how data collection systems are designed. Existing systems often prioritize speed, scale, and efficiency at the cost of intrinsic human motivation, leading to declining engagement and data quality. We propose that rethinking data collection systems to align with contributors' intrinsic motivations -- rather than relying solely on external incentives -- can help sustain high-quality data sourcing at scale while maintaining contributor trust and long-term participation.