Jared R. Curhan

Michelle A. Vaccaro, Jared R. Curhan

According to canonical negotiation theory, people's success in a negotiation depends on how well they balance competing demands--empathizing and asserting, demonstrating concern for other and concern for self, being soft on the people and hard on the problem. Yet people struggle to manage these tensions, so researchers have lacked the ability to rigorously test the field's prescriptions under controlled conditions. AI agents do not face the same limitations, and their precision, repertoire, consistency, and scalability enable a new class of experiments to contribute to negotiation theory. In this article, we introduce personality engineering: a methodology that uses AI agents to precisely parameterize, manipulate, and evaluate negotiator personality. We propose using the interpersonal circumplex--and its two core dimensions of warmth and dominance--as a foundational coordinate system for the field. This approach offers both a rigorous methodology for testing classic negotiation theories and a practical guide for designing the personalities of AI negotiation agents.

Michelle Vaccaro, Michael Caosun, Harang Ju et al.

We conducted an International AI Negotiation Competition in which participants designed and refined prompts for AI negotiation agents. We then facilitated over 180,000 negotiations between these agents across multiple scenarios with diverse characteristics and objectives. Our findings revealed that principles from human negotiation theory remain crucial even in AI-AI contexts. Surprisingly, warmth--a traditionally human relationship-building trait--was consistently associated with superior outcomes across all key performance metrics. Dominant agents, meanwhile, were especially effective at claiming value. Our analysis also revealed unique dynamics in AI-AI negotiations not fully explained by existing theory, including AI-specific technical strategies like chain-of-thought reasoning, prompt injection, and strategic concealment. When we applied natural language processing (NLP) methods to the full transcripts of all negotiations we found positivity, gratitude and question-asking (associated with warmth) were strongly associated with reaching deals as well as objective and subjective value, whereas conversation lengths (associated with dominance) were strongly associated with impasses. The results suggest the need to establish a new theory of AI negotiation, which integrates classic negotiation theory with AI-specific negotiation theories to better understand autonomous negotiations and optimize agent performance.