Zifan Peng

CL
h-index2
3papers
2citations
Novelty45%
AI Score42

3 Papers

10.7LGApr 22Code
CHASM: Unveiling Covert Advertisements on Chinese Social Media

Jingyi Zheng, Tianyi Hu, Yule Liu et al.

Current benchmarks for evaluating large language models (LLMs) in social media moderation completely overlook a serious threat: covert advertisements, which disguise themselves as regular posts to deceive and mislead consumers into making purchases, leading to significant ethical and legal concerns. In this paper, we present the CHASM, a first-of-its-kind dataset designed to evaluate the capability of Multimodal Large Language Models (MLLMs) in detecting covert advertisements on social media. CHASM is a high-quality, anonymized, manually curated dataset consisting of 4,992 instances, based on real-world scenarios from the Chinese social media platform Rednote. The dataset was collected and annotated under strict privacy protection and quality control protocols. It includes many product experience sharing posts that closely resemble covert advertisements, making the dataset particularly challenging.The results show that under both zero-shot and in-context learning settings, none of the current MLLMs are sufficiently reliable for detecting covert advertisements.Our further experiments revealed that fine-tuning open-source MLLMs on our dataset yielded noticeable performance gains. However, significant challenges persist, such as detecting subtle cues in comments and differences in visual and textual structures.We provide in-depth error analysis and outline future research directions. We hope our study can serve as a call for the research community and platform moderators to develop more precise defenses against this emerging threat.

6.7CLDec 10, 2025
Source Coverage and Citation Bias in LLM-based vs. Traditional Search Engines

Peixian Zhang, Qiming Ye, Zifan Peng et al.

LLM-based Search Engines (LLM-SEs) introduces a new paradigm for information seeking. Unlike Traditional Search Engines (TSEs) (e.g., Google), these systems summarize results, often providing limited citation transparency. The implications of this shift remain largely unexplored, yet raises key questions regarding trust and transparency. In this paper, we present a large-scale empirical study of LLM-SEs, analyzing 55,936 queries and the corresponding search results across six LLM-SEs and two TSEs. We confirm that LLM-SEs cites domain resources with greater diversity than TSEs. Indeed, 37% of domains are unique to LLM-SEs. However, certain risks still persist: LLM-SEs do not outperform TSEs in credibility, political neutrality and safety metrics. Finally, to understand the selection criteria of LLM-SEs, we perform a feature-based analysis to identify key factors influencing source choice. Our findings provide actionable insights for end users, website owners, and developers.

3.6CVFeb 13, 2025
Enhanced Structured Lasso Pruning with Class-wise Information

Xiang Liu, Mingchen Li, Xia Li et al.

Modern applications require lightweight neural network models. Most existing neural network pruning methods focus on removing unimportant filters; however, these may result in the loss of statistical information after pruning due to failing to consider the class-wise information. In this paper, we employ the structured lasso from the perspective of utilizing precise class-wise information for model pruning with the help of Information Bottleneck theory, which guides us to ensure the retention of statistical information before and after pruning. With these techniques, we propose two novel adaptive network pruning schemes in parallel: sparse graph-structured lasso pruning with Information Bottleneck (sGLP-IB) and sparse tree-guided lasso pruning with Information Bottleneck (sTLP-IB). The key component is that we prune the model filters utilizing sGLP-IB and sTLP-IB with more precise structured class-wise relatedness. Compared to multiple state-of-the-art methods, our approaches achieve the best performance across three datasets and six model structures on extensive experiments. For example, with the VGG16 model based on the CIFAR-10 dataset, we can reduce the parameters by 85%, decrease the FLOPs by 61%, and maintain an accuracy of 94.10% (0.14% better than the original). For large-scale ImageNet, we can reduce the parameters by 55% while keeping the accuracy at 76.12% (only drop 0.03%) using the ResNet architecture. In summary, we succeed in reducing the model size and computational resource usage while maintaining the effectiveness of accuracy.