Jacob M. Montgomery

CV
h-index4
5papers
73citations
Novelty58%
AI Score42

5 Papers

CYMay 13
Measuring Google AI Overviews: Activation, Source Quality, Claim Fidelity, and Publisher Impact

Haofei Xu, Umar Iqbal, Jacob M. Montgomery

Google AI Overviews (AIOs) are arguably the most widely encountered deployment of generative AI, reaching over 2 billion users who may not realize the answers they see are AI-generated. Where search engines have traditionally surfaced ranked sources and left users to evaluate them, AIOs synthesize and deliver a single answer - giving Google unprecedented editorial control over what users read and know. We present a large-scale longitudinal measurement study, issuing 55,393 trending queries across 19 topical categories over a 40-day window (March 13 - April 21, 2026). We report four main findings. First, overall AIO activation is 13.7%, rising to 64.7% for question-form queries, while politically sensitive topics see markedly lower rates. Second, AIO-cited domains are more credible than co-displayed first-page results, yet nearly 30% do not appear in those results at all, indicating a source selection mechanism distinct from Google's ranking algorithm. Third, decomposing responses into 98,020 atomic claims, 11.0% are unsupported by the cited pages - with omission the dominant failure mode - and source quality and claim fidelity are largely independent. Fourth, well over half of AIO-cited pages carry display advertising, meaning publishers lose revenue when AIOs suppress the click-through, even as Google's own sponsored ads continue to appear on the same page. Together, these findings document a rapid transformation of the online information ecosystem whose consequences for epistemic security remain poorly understood.

CVMar 7, 2025
Visual Cues of Gender and Race are Associated with Stereotyping in Vision-Language Models

Messi H. J. Lee, Soyeon Jeon, Jacob M. Montgomery et al.

Current research on bias in Vision Language Models (VLMs) has important limitations: it is focused exclusively on trait associations while ignoring other forms of stereotyping, it examines specific contexts where biases are expected to appear, and it conceptualizes social categories like race and gender as binary, ignoring the multifaceted nature of these identities. Using standardized facial images that vary in prototypicality, we test four VLMs for both trait associations and homogeneity bias in open-ended contexts. We find that VLMs consistently generate more uniform stories for women compared to men, with people who are more gender prototypical in appearance being represented more uniformly. By contrast, VLMs represent White Americans more uniformly than Black Americans. Unlike with gender prototypicality, race prototypicality was not related to stronger uniformity. In terms of trait associations, we find limited evidence of stereotyping-Black Americans were consistently linked with basketball across all models, while other racial associations (i.e., art, healthcare, appearance) varied by specific VLM. These findings demonstrate that VLM stereotyping manifests in ways that go beyond simple group membership, suggesting that conventional bias mitigation strategies may be insufficient to address VLM stereotyping and that homogeneity bias persists even when trait associations are less apparent in model outputs.

CVMay 22, 2024
More Distinctively Black and Feminine Faces Lead to Increased Stereotyping in Vision-Language Models

Messi H. J. Lee, Jacob M. Montgomery, Calvin K. Lai

Vision Language Models (VLMs), exemplified by GPT-4V, adeptly integrate text and vision modalities. This integration enhances Large Language Models' ability to mimic human perception, allowing them to process image inputs. Despite VLMs' advanced capabilities, however, there is a concern that VLMs inherit biases of both modalities in ways that make biases more pervasive and difficult to mitigate. Our study explores how VLMs perpetuate homogeneity bias and trait associations with regards to race and gender. When prompted to write stories based on images of human faces, GPT-4V describes subordinate racial and gender groups with greater homogeneity than dominant groups and relies on distinct, yet generally positive, stereotypes. Importantly, VLM stereotyping is driven by visual cues rather than group membership alone such that faces that are rated as more prototypically Black and feminine are subject to greater stereotyping. These findings suggest that VLMs may associate subtle visual cues related to racial and gender groups with stereotypes in ways that could be challenging to mitigate. We explore the underlying reasons behind this behavior and discuss its implications and emphasize the importance of addressing these biases as VLMs come to mirror human perception.

CLJan 16, 2024
Large Language Models Portray Socially Subordinate Groups as More Homogeneous, Consistent with a Bias Observed in Humans

Messi H. J. Lee, Jacob M. Montgomery, Calvin K. Lai

Large language models (LLMs) are becoming pervasive in everyday life, yet their propensity to reproduce biases inherited from training data remains a pressing concern. Prior investigations into bias in LLMs have focused on the association of social groups with stereotypical attributes. However, this is only one form of human bias such systems may reproduce. We investigate a new form of bias in LLMs that resembles a social psychological phenomenon where socially subordinate groups are perceived as more homogeneous than socially dominant groups. We had ChatGPT, a state-of-the-art LLM, generate texts about intersectional group identities and compared those texts on measures of homogeneity. We consistently found that ChatGPT portrayed African, Asian, and Hispanic Americans as more homogeneous than White Americans, indicating that the model described racial minority groups with a narrower range of human experience. ChatGPT also portrayed women as more homogeneous than men, but these differences were small. Finally, we found that the effect of gender differed across racial/ethnic groups such that the effect of gender was consistent within African and Hispanic Americans but not within Asian and White Americans. We argue that the tendency of LLMs to describe groups as less diverse risks perpetuating stereotypes and discriminatory behavior.

MLJun 17, 2020
GPIRT: A Gaussian Process Model for Item Response Theory

JBrandon Duck-Mayr, Roman Garnett, Jacob M. Montgomery

The goal of item response theoretic (IRT) models is to provide estimates of latent traits from binary observed indicators and at the same time to learn the item response functions (IRFs) that map from latent trait to observed response. However, in many cases observed behavior can deviate significantly from the parametric assumptions of traditional IRT models. Nonparametric IRT models overcome these challenges by relaxing assumptions about the form of the IRFs, but standard tools are unable to simultaneously estimate flexible IRFs and recover ability estimates for respondents. We propose a Bayesian nonparametric model that solves this problem by placing Gaussian process priors on the latent functions defining the IRFs. This allows us to simultaneously relax assumptions about the shape of the IRFs while preserving the ability to estimate latent traits. This in turn allows us to easily extend the model to further tasks such as active learning. GPIRT therefore provides a simple and intuitive solution to several longstanding problems in the IRT literature.