Frank Heyen

Daniel Klötzl, Tim Krake, Frank Heyen et al.

The depiction of scanpaths from mobile eye-tracking recordings by thumbnails from the stimulus allows the application of visual computing to detect areas of interest in an unsupervised way. We suggest using nonnegative matrix factorization (NMF) to identify such areas in stimuli. For a user-defined integer k, NMF produces an explainable decomposition into k components, each consisting of a spatial representation associated with a temporal indicator. In the context of multiple eye-tracking recordings, this leads to k spatial representations, where the temporal indicator highlights the appearance within recordings. The choice of k provides an opportunity to control the refinement of the decomposition, i.e., the number of areas to detect. We combine our NMF-based approach with visualization techniques to enable an exploratory analysis of multiple recordings. Finally, we demonstrate the usefulness of our approach with mobile eye-tracking data of an art gallery.

Gerrit J. Rijken, Rene Cutura, Frank Heyen et al.

The logos of metal bands can be by turns gaudy, uncouth, or nearly illegible. Yet, these logos work: they communicate sophisticated notions of genre and emotional affect. In this paper we use the design considerations of metal logos to explore the space of "illegible semantics": the ways that text can communicate information at the cost of readability, which is not always the most important objective. In this work, drawing on formative visualization theory, professional design expertise, and empirical assessments of a corpus of metal band logos, we describe a design space of metal logos and present a tool through which logo characteristics can be explored through visualization. We investigate ways in which logo designers imbue their text with meaning and consider opportunities and implications for visualization more widely.