Fedor Borisyuk

Lars Hertel, Gaurav Srivastava, Syed Ali Naqvi et al.

LinkedIn Feed enables professionals worldwide to discover relevant content, build connections, and share knowledge at scale. We present Feed Sequential Recommender (Feed SR), a transformer-based sequential ranking model for LinkedIn Feed that replaces a DCNv2-based ranker and meets strict production constraints. We detail the modeling choices, training techniques, and serving optimizations that enable deployment at a scale of 1.2 billion members. Feed SR has been serving the majority of LinkedIn's Feed traffic for over three months and shows significant improvements in member engagement (+2.10% time spent, +3.52% like, comments, or reshares) in online A/B tests compared to the existing production model. We also describe our deployment experience with alternative sequential and LLM-based ranking architectures and why Feed SR provided the best combination of online metrics and production efficiency.

Fedor Borisyuk, Qingquan Song, Mingzhou Zhou et al.

This paper introduces LiNR, LinkedIn's large-scale, GPU-based retrieval system. LiNR supports a billion-sized index on GPU models. We discuss our experiences and challenges in creating scalable, differentiable search indexes using TensorFlow and PyTorch at production scale. In LiNR, both items and model weights are integrated into the model binary. Viewing index construction as a form of model training, we describe scaling our system for large indexes, incorporating full scans and efficient filtering. A key focus is on enabling attribute-based pre-filtering for exhaustive GPU searches, addressing the common challenge of post-filtering in KNN searches that often reduces system quality. We further provide multi-embedding retrieval algorithms and strategies for tackling cold start issues in retrieval. Our advancements in supporting larger indexes through quantization are also discussed. We believe LiNR represents one of the industry's first Live-updated model-based retrieval indexes. Applied to out-of-network post recommendations on LinkedIn Feed, LiNR has contributed to a 3% relative increase in professional daily active users. We envisage LiNR as a step towards integrating retrieval and ranking into a single GPU model, simplifying complex infrastructures and enabling end-to-end optimization of the entire differentiable infrastructure through gradient descent.

Fedor Borisyuk, Shihai He, Yunbo Ouyang et al.

In this paper, we present LiGNN, a deployed large-scale Graph Neural Networks (GNNs) Framework. We share our insight on developing and deployment of GNNs at large scale at LinkedIn. We present a set of algorithmic improvements to the quality of GNN representation learning including temporal graph architectures with long term losses, effective cold start solutions via graph densification, ID embeddings and multi-hop neighbor sampling. We explain how we built and sped up by 7x our large-scale training on LinkedIn graphs with adaptive sampling of neighbors, grouping and slicing of training data batches, specialized shared-memory queue and local gradient optimization. We summarize our deployment lessons and learnings gathered from A/B test experiments. The techniques presented in this work have contributed to an approximate relative improvements of 1% of Job application hearing back rate, 2% Ads CTR lift, 0.5% of Feed engaged daily active users, 0.2% session lift and 0.1% weekly active user lift from people recommendation. We believe that this work can provide practical solutions and insights for engineers who are interested in applying Graph neural networks at large scale.

Fedor Borisyuk, Mingzhou Zhou, Qingquan Song et al.

We present LiRank, a large-scale ranking framework at LinkedIn that brings to production state-of-the-art modeling architectures and optimization methods. We unveil several modeling improvements, including Residual DCN, which adds attention and residual connections to the famous DCNv2 architecture. We share insights into combining and tuning SOTA architectures to create a unified model, including Dense Gating, Transformers and Residual DCN. We also propose novel techniques for calibration and describe how we productionalized deep learning based explore/exploit methods. To enable effective, production-grade serving of large ranking models, we detail how to train and compress models using quantization and vocabulary compression. We provide details about the deployment setup for large-scale use cases of Feed ranking, Jobs Recommendations, and Ads click-through rate (CTR) prediction. We summarize our learnings from various A/B tests by elucidating the most effective technical approaches. These ideas have contributed to relative metrics improvements across the board at LinkedIn: +0.5% member sessions in the Feed, +1.76% qualified job applications for Jobs search and recommendations, and +4.3% for Ads CTR. We hope this work can provide practical insights and solutions for practitioners interested in leveraging large-scale deep ranking systems.

Ping Liu, Haichao Wei, Xiaochen Hou et al.

We present LinkSAGE, an innovative framework that integrates Graph Neural Networks (GNNs) into large-scale personalized job matching systems, designed to address the complex dynamics of LinkedIns extensive professional network. Our approach capitalizes on a novel job marketplace graph, the largest and most intricate of its kind in industry, with billions of nodes and edges. This graph is not merely extensive but also richly detailed, encompassing member and job nodes along with key attributes, thus creating an expansive and interwoven network. A key innovation in LinkSAGE is its training and serving methodology, which effectively combines inductive graph learning on a heterogeneous, evolving graph with an encoder-decoder GNN model. This methodology decouples the training of the GNN model from that of existing Deep Neural Nets (DNN) models, eliminating the need for frequent GNN retraining while maintaining up-to-date graph signals in near realtime, allowing for the effective integration of GNN insights through transfer learning. The subsequent nearline inference system serves the GNN encoder within a real-world setting, significantly reducing online latency and obviating the need for costly real-time GNN infrastructure. Validated across multiple online A/B tests in diverse product scenarios, LinkSAGE demonstrates marked improvements in member engagement, relevance matching, and member retention, confirming its generalizability and practical impact.

Lars Hertel, Neil Daftary, Fedor Borisyuk et al.

We study user history modeling via Transformer encoders in deep learning recommendation models (DLRM). Such architectures can significantly improve recommendation quality, but usually incur high latency cost necessitating infrastructure upgrades or very small Transformer models. An important part of user history modeling is early fusion of the candidate item and various methods have been studied. We revisit early fusion and compare concatenation of the candidate to each history item against appending it to the end of the list as a separate item. Using the latter method, allows us to reformulate the recently proposed amortized history inference algorithm M-FALCON \cite{zhai2024actions} for the case of DLRM models. We show via experimental results that appending with cross-attention performs on par with concatenation and that amortization significantly reduces inference costs. We conclude with results from deploying this model on the LinkedIn Feed and Ads surfaces, where amortization reduces latency by 30\% compared to non-amortized inference.

Daiwei Chen, Zhoutong Fu, Chengming Jiang et al.

Language models (LMs) are increasingly extended with new learnable vocabulary tokens for domain-specific tasks, such as Semantic-ID tokens in generative recommendation. The standard practice initializes these new tokens as the mean of existing vocabulary embeddings, then relies on supervised fine-tuning to learn their representations. We present a systematic analysis of this strategy: through spectral and geometric diagnostics, we show that mean initialization collapses all new tokens into a degenerate subspace, erasing inter-token distinctions that subsequent fine-tuning struggles to fully recover. These findings suggest that \emph{token initialization} is a key bottleneck when extending LMs with new vocabularies. Motivated by this diagnosis, we propose the \emph{Grounded Token Initialization Hypothesis}: linguistically grounding novel tokens in the pretrained embedding space before fine-tuning better enables the model to leverage its general-purpose knowledge for novel-token domains. We operationalize this hypothesis as GTI (Grounded Token Initialization), a lightweight grounding stage that, prior to fine-tuning, maps new tokens to distinct, semantically meaningful locations in the pretrained embedding space using only paired linguistic supervision. Despite its simplicity, GTI outperforms both mean initialization and existing auxiliary-task adaptation methods in the majority of evaluation settings across multiple generative recommendation benchmarks, including industry-scale and public datasets. Further analyses show that grounded embeddings produce richer inter-token structure that persists through fine-tuning, corroborating the hypothesis that initialization quality is a key bottleneck in vocabulary extension.

Shihai He, Julie Choi, Tianqi Li et al.

Notification recommendation systems are critical to driving user engagement on professional platforms like LinkedIn. Designing such systems involves integrating heterogeneous signals across domains, capturing temporal dynamics, and optimizing for multiple, often competing, objectives. Graph Neural Networks (GNNs) provide a powerful framework for modeling complex interactions in such environments. In this paper, we present a cross-domain GNN-based system deployed at LinkedIn that unifies user, content, and activity signals into a single, large-scale graph. By training on this cross-domain structure, our model significantly outperforms single-domain baselines on key tasks, including click-through rate (CTR) prediction and professional engagement. We introduce architectural innovations including temporal modeling and multi-task learning, which further enhance performance. Deployed in LinkedIn's notification system, our approach led to a 0.10% lift in weekly active users and a 0.62% improvement in CTR. We detail our graph construction process, model design, training pipeline, and both offline and online evaluations. Our work demonstrates the scalability and effectiveness of cross-domain GNNs in real-world, high-impact applications.

Ruofan Wang, Prakruthi Prabhakar, Gaurav Srivastava et al.

In the realm of recommender systems, the ubiquitous adoption of deep neural networks has emerged as a dominant paradigm for modeling diverse business objectives. As user bases continue to expand, the necessity of personalization and frequent model updates have assumed paramount significance to ensure the delivery of relevant and refreshed experiences to a diverse array of members. In this work, we introduce an innovative meta-learning solution tailored to the personalization of models for individual members and other entities, coupled with the frequent updates based on the latest user interaction signals. Specifically, we leverage the Model-Agnostic Meta Learning (MAML) algorithm to adapt per-task sub-networks using recent user interaction data. Given the near infeasibility of productionizing original MAML-based models in online recommendation systems, we propose an efficient strategy to operationalize meta-learned sub-networks in production, which involves transforming them into fixed-sized vectors, termed meta embeddings, thereby enabling the seamless deployment of models with hundreds of billions of parameters for online serving. Through extensive experimentation on production data drawn from various applications at LinkedIn, we demonstrate that the proposed solution consistently outperforms the baseline models of those applications, including strong baselines such as using wide-and-deep ID based personalization approach. Our approach has enabled the deployment of a range of highly personalized AI models across diverse LinkedIn applications, leading to substantial improvements in business metrics as well as refreshed experience for our members.

Jianqiang Shen, Yuchin Juan, Shaobo Zhang et al.

Web-scale search systems typically tackle the scalability challenge with a two-step paradigm: retrieval and ranking. The retrieval step, also known as candidate selection, often involves extracting standardized entities, creating an inverted index, and performing term matching for retrieval. Such traditional methods require manual and time-consuming development of query models. In this paper, we discuss applying learning-to-retrieve technology to enhance LinkedIns job search and recommendation systems. In the realm of promoted jobs, the key objective is to improve the quality of applicants, thereby delivering value to recruiter customers. To achieve this, we leverage confirmed hire data to construct a graph that evaluates a seeker's qualification for a job, and utilize learned links for retrieval. Our learned model is easy to explain, debug, and adjust. On the other hand, the focus for organic jobs is to optimize seeker engagement. We accomplished this by training embeddings for personalized retrieval, fortified by a set of rules derived from the categorization of member feedback. In addition to a solution based on a conventional inverted index, we developed an on-GPU solution capable of supporting both KNN and term matching efficiently.

Qiang Charles Xiao, Ajith Muralidharan, Birjodh Tiwana et al.

In this paper, we propose a generic model-based re-ranking framework, MultiSlot ReRanker, which simultaneously optimizes relevance, diversity, and freshness. Specifically, our Sequential Greedy Algorithm (SGA) is efficient enough (linear time complexity) for large-scale production recommendation engines. It achieved a lift of $+6\%$ to $ +10\%$ offline Area Under the receiver operating characteristic Curve (AUC) which is mainly due to explicitly modeling mutual influences among items of a list, and leveraging the second pass ranking scores of multiple objectives. In addition, we have generalized the offline replay theory to multi-slot re-ranking scenarios, with trade-offs among multiple objectives. The offline replay results can be further improved by Pareto Optimality. Moreover, we've built a multi-slot re-ranking simulator based on OpenAI Gym integrated with the Ray framework. It can be easily configured for different assumptions to quickly benchmark both reinforcement learning and supervised learning algorithms.

David Pardoe, Neil Daftary, Miro Furtado et al.

Click-through rate (CTR) prediction is fundamental to online advertising systems. While Deep Learning Recommendation Models (DLRMs) with explicit feature interactions have long dominated this domain, recent advances in generative recommenders have shown promising results in content recommendation. However, adapting these transformer-based architectures to ads CTR prediction still presents unique challenges, including handling post-scoring contextual signals, maintaining offline-online consistency, and scaling to industrial workloads. We present CADET (Context-Conditioned Ads Decoder-Only Transformer), an end-to-end decoder-only transformer for ads CTR prediction deployed at LinkedIn. Our approach introduces several key innovations: (1) a context-conditioned decoding architecture with multi-tower prediction heads that explicitly model post-scoring signals such as ad position, resolving the chicken-and-egg problem between predicted CTR and ranking; (2) a self-gated attention mechanism that stabilizes training by adaptively regulating information flow at both representation and interaction levels; (3) a timestamp-based variant of Rotary Position Embedding (RoPE) that captures temporal relationships across timescales from seconds to months; (4) session masking strategies that prevent the model from learning dependencies on unavailable in-session events, addressing train-serve skew; and (5) production engineering techniques including tensor packing, sequence chunking, and custom Flash Attention kernels that enable efficient training and serving at scale. In online A/B testing, CADET achieves a 11.04\% CTR lift compared to the production LiRank baseline model, a hybrid ensemble of DCNv2 and sequential encoders. The system has been successfully deployed on LinkedIn's advertising platform, serving the main traffic for homefeed sponsored updates.

Guoyao Li, Ran He, Shusen Jing et al.

Large language models (LLMs) excel at capturing semantic nuances and therefore show impressive relevance ranking performance in modern recommendation and search systems. However, they suffer from high computational overhead under industrial latency and throughput requirements. In particular, cross-encoder ranking systems often create long context prefill-heavy workloads, as the model has to be presented with the user, query and item information. To this end, we propose MixLM, a novel LLM-based ranking framework, which significantly improves the system throughput via reducing the input context length, while preserving the semantic strength of cross-encoder rankers. In contrast to a standard ranking system where the context is presented to the model as pure text, we propose to use mix-interaction, a mixture of text and embedding tokens to represent the input. Specifically, MixLM encodes all items in the catalog into a few embedding tokens and stores in a nearline cache. The encoded item descriptions are used during online inference, effectively reducing the item length from a few thousand text tokens to a few embedding tokens. We share insights from deploying our MixLM framework to a real-world search application at LinkedIn, including a detailed discussion of our training pipelines, as well as a thorough analysis of our online serving infrastructure optimization. With the same latency budget and on-par relevance metrics, MixLM increased throughput by 10.0x comparing with strong baselines, 75.9x over full-text LLM rerankers. The efficiency gains delivered by MixLM enabled full-traffic deployment of LLM-powered search, which resulted in a significant 0.47\% increase in Daily Active Users (DAU) in online A/B tests.

Kayhan Behdin, Qingquan Song, Sriram Vasudevan et al.

Large Language Models (LLMs) have demonstrated impressive quality when applied to predictive tasks such as relevance ranking and semantic search. However, deployment of such LLMs remains prohibitively expensive for industry applications with strict latency and throughput requirements. In this work, we present lessons and efficiency insights from developing a purely text-based decoder-only Small Language Model (SLM) for a semantic search application at LinkedIn. Particularly, we discuss model compression techniques such as pruning that allow us to reduce the model size by up to $40\%$ while maintaining the accuracy. Additionally, we present context compression techniques that allow us to reduce the input context length by up to $10$x with minimal loss of accuracy. Finally, we present practical lessons from optimizing the serving infrastructure for deploying such a system on GPUs at scale, serving millions of requests per second. Taken together, this allows us to increase our system's throughput by $10$x in a real-world deployment, while meeting our quality bar.

Borja Ocejo, Ruofan Wang, Ke Liu et al.

Notifications are an important communication channel for delivering timely and relevant information. Optimizing their delivery involves addressing complex sequential decision-making challenges under constraints such as message utility and user fatigue. Offline reinforcement learning (RL) methods, such as Conservative Q-Learning (CQL), have been applied to this problem but face practical challenges at scale, including instability, sensitivity to distribution shifts, limited reproducibility, and difficulties with explainability in high-dimensional recommendation settings. We present a Decision Transformer (DT) based framework that reframes policy learning as return-conditioned supervised learning, improving robustness, scalability, and modeling flexibility. Our contributions include a real-world comparison with CQL, a multi-reward design suitable for non-episodic tasks, a quantile regression approach to return-to-go conditioning, and a production-ready system with circular buffer-based sequence processing for near-real-time inference. Extensive offline and online experiments in a deployed notification system show that our approach improves notification utility and overall session activity while minimizing user fatigue. Compared to a multi-objective CQL-based agent, the DT-based approach achieved a +0.72% increase in sessions for notification decision-making at LinkedIn by making notification recommendation more relevant.

Kayhan Behdin, Ata Fatahibaarzi, Qingquan Song et al.

Large language models (LLMs) have demonstrated remarkable performance across a wide range of industrial applications, from search and recommendation systems to generative tasks. Although scaling laws indicate that larger models generally yield better generalization and performance, their substantial computational requirements often render them impractical for many real-world scenarios at scale. In this paper, we present a comprehensive set of insights for training and deploying small language models (SLMs) that deliver high performance for a variety of industry use cases. We focus on two key techniques: (1) knowledge distillation and (2) model compression via structured pruning and quantization. These approaches enable SLMs to retain much of the quality of their larger counterparts while significantly reducing training/serving costs and latency. We detail the impact of these techniques on a variety of use cases in a large professional social network platform and share deployment lessons, including hardware optimization strategies that improve speed and throughput for both predictive and reasoning-based applications in Recommendation Systems.

Fedor Borisyuk, Lars Hertel, Ganesh Parameswaran et al.

We present LiGR, a large-scale ranking framework developed at LinkedIn that brings state-of-the-art transformer-based modeling architectures into production. We introduce a modified transformer architecture that incorporates learned normalization and simultaneous set-wise attention to user history and ranked items. This architecture enables several breakthrough achievements, including: (1) the deprecation of most manually designed feature engineering, outperforming the prior state-of-the-art system using only few features (compared to hundreds in the baseline), (2) validation of the scaling law for ranking systems, showing improved performance with larger models, more training data, and longer context sequences, and (3) simultaneous joint scoring of items in a set-wise manner, leading to automated improvements in diversity. To enable efficient serving of large ranking models, we describe techniques to scale inference effectively using single-pass processing of user history and set-wise attention. We also summarize key insights from various ablation studies and A/B tests, highlighting the most impactful technical approaches.

Kaushik Rangadurai, Yiqun Liu, Siddarth Malreddy et al.

In this paper, we present NxtPost, a deployed user-to-post content-based sequential recommender system for Facebook Groups. Inspired by recent advances in NLP, we have adapted a Transformer-based model to the domain of sequential recommendation. We explore causal masked multi-head attention that optimizes both short and long-term user interests. From a user's past activities validated by defined safety process, NxtPost seeks to learn a representation for the user's dynamic content preference and to predict the next post user may be interested in. In contrast to previous Transformer-based methods, we do not assume that the recommendable posts have a fixed corpus. Accordingly, we use an external item/token embedding to extend a sequence-based approach to a large vocabulary. We achieve 49% abs. improvement in offline evaluation. As a result of NxtPost deployment, 0.6% more users are meeting new people, engaging with the community, sharing knowledge and getting support. The paper shares our experience in developing a personalized sequential recommender system, lessons deploying the model for cold start users, how to deal with freshness, and tuning strategies to reach higher efficiency in online A/B experiments.

Fedor Borisyuk, Albert Gordo, Viswanath Sivakumar

In this paper we present a deployed, scalable optical character recognition (OCR) system, which we call Rosetta, designed to process images uploaded daily at Facebook scale. Sharing of image content has become one of the primary ways to communicate information among internet users within social networks such as Facebook and Instagram, and the understanding of such media, including its textual information, is of paramount importance to facilitate search and recommendation applications. We present modeling techniques for efficient detection and recognition of text in images and describe Rosetta's system architecture. We perform extensive evaluation of presented technologies, explain useful practical approaches to build an OCR system at scale, and provide insightful intuitions as to why and how certain components work based on the lessons learnt during the development and deployment of the system.