Weijie Jiang

Saeed Ebrahimi, Weijie Jiang, Jaewon Yang et al.

Pinterest is a leading visual discovery platform where recommender systems (RecSys) are key to delivering relevant, engaging, and fresh content to our users. In this paper, we study the problem of improving RecSys model predictions for cold-start (CS) items, which appear infrequently in the training data. Although this problem is well-studied in academia, few studies have addressed its root causes effectively at the scale of a platform like Pinterest. By investigating live traffic data, we identified several challenges of the CS problem and developed a corresponding solution for each: First, industrial-scale RecSys models must operate under tight computational constraints. Since CS items are a minority, any related improvements must be highly cost-efficient. To address this, our solutions were designed to be lightweight, collectively increasing the total parameters by only 5%. Second, CS items are represented only by non-historical (e.g., content or attribute) features, which models often treat as less important. To elevate their significance, we introduce a residual connection for the non-historical features. Third, CS items tend to receive lower prediction scores compared to non-CS items, reducing their likelihood of being surfaced. We mitigate this by incorporating a score regularization term into the model. Fourth, the labels associated with CS items are sparse, making it difficult for the model to learn from them. We apply the manifold mixup technique to address this data sparsity. Implemented together, our methods increased fresh content engagement at Pinterest by 10% without negatively impacting overall engagement and cost, and have been deployed to serve over 570 million users on Pinterest.

Weijie Jiang, Zachary A. Pardos

Equity of educational outcome and fairness of AI with respect to race have been topics of increasing importance in education. In this work, we address both with empirical evaluations of grade prediction in higher education, an important task to improve curriculum design, plan interventions for academic support, and offer course guidance to students. With fairness as the aim, we trial several strategies for both label and instance balancing to attempt to minimize differences in algorithm performance with respect to race. We find that an adversarial learning approach, combined with grade label balancing, achieved by far the fairest results. With equity of educational outcome as the aim, we trial strategies for boosting predictive performance on historically underserved groups and find success in sampling those groups in inverse proportion to their historic outcomes. With AI-infused technology supports increasingly prevalent on campuses, our methodologies fill a need for frameworks to consider performance trade-offs with respect to sensitive student attributes and allow institutions to instrument their AI resources in ways that are attentive to equity and fairness.

Zachary A. Pardos, Weijie Jiang

Collaborative filtering based algorithms, including Recurrent Neural Networks (RNN), tend towards predicting a perpetuation of past observed behavior. In a recommendation context, this can lead to an overly narrow set of suggestions lacking in serendipity and inadvertently placing the user in what is known as a "filter bubble." In this paper, we grapple with the issue of the filter bubble in the context of a course recommendation system in production at a public university. Most universities in the United States encourage students to explore developing interests while simultaneously advising them to adhere to course taking norms which progress them towards graduation. These competing objectives, and the stakes involved for students, make this context a particularly meaningful one for investigating real-world recommendation strategies. We introduce a novel modification to the skip-gram model applied to nine years of historic course enrollment sequences to learn course vector representations used to diversify recommendations based on similarity to a student's specified favorite course. This model, which we call multifactor2vec, is intended to improve the semantics of the primary token embedding by also learning embeddings of potentially conflated factors of the token (e.g., instructor). Our offline testing found this model improved accuracy and recall on our course similarity and analogy validation sets over a standard skip-gram. Incorporating course catalog description text resulted in further improvements. We compare the performance of these models to the system's existing RNN-based recommendations with a user study of undergraduates (N = 70) rating six characteristics of their course recommendations. Results of the user study show a dramatic lack of novelty in RNN recommendations and depict the characteristic trade-offs that make serendipity difficult to achieve.

Weijie Jiang, Zachary A. Pardos, Qiang Wei

With cross-disciplinary academic interests increasing and academic advising resources over capacity, the importance of exploring data-assisted methods to support student decision making has never been higher. We build on the findings and methodologies of a quickly developing literature around prediction and recommendation in higher education and develop a novel recurrent neural network-based recommendation system for suggesting courses to help students prepare for target courses of interest, personalized to their estimated prior knowledge background and zone of proximal development. We validate the model using tests of grade prediction and the ability to recover prerequisite relationships articulated by the university. In the third validation, we run the fully personalized recommendation for students the semester before taking a historically difficult course and observe differential overlap with our would-be suggestions. While not proof of causal effectiveness, these three evaluation perspectives on the performance of the goal-based model build confidence and bring us one step closer to deployment of this personalized course preparation affordance in the wild.

Zachary A. Pardos, Zihao Fan, Weijie Jiang

The aggregate behaviors of users can collectively encode deep semantic information about the objects with which they interact. In this paper, we demonstrate novel ways in which the synthesis of these data can illuminate the terrain of users' environment and support them in their decision making and wayfinding. A novel application of Recurrent Neural Networks and skip-gram models, approaches popularized by their application to modeling language, are brought to bear on student university enrollment sequences to create vector representations of courses and map out traversals across them. We present demonstrations of how scrutability from these neural networks can be gained and how the combination of these techniques can be seen as an evolution of content tagging and a means for a recommender to balance user preferences inferred from data with those explicitly specified. From validation of the models to the development of a UI, we discuss additional requisite functionality informed by the results of a usability study leading to the ultimate deployment of the system at a university.