CHASM: Unveiling Covert Advertisements on Chinese Social MediaJingyi Zheng, Tianyi Hu, Yule Liu et al.
Current benchmarks for evaluating large language models (LLMs) in social media moderation completely overlook a serious threat: covert advertisements, which disguise themselves as regular posts to deceive and mislead consumers into making purchases, leading to significant ethical and legal concerns. In this paper, we present the CHASM, a first-of-its-kind dataset designed to evaluate the capability of Multimodal Large Language Models (MLLMs) in detecting covert advertisements on social media. CHASM is a high-quality, anonymized, manually curated dataset consisting of 4,992 instances, based on real-world scenarios from the Chinese social media platform Rednote. The dataset was collected and annotated under strict privacy protection and quality control protocols. It includes many product experience sharing posts that closely resemble covert advertisements, making the dataset particularly challenging.The results show that under both zero-shot and in-context learning settings, none of the current MLLMs are sufficiently reliable for detecting covert advertisements.Our further experiments revealed that fine-tuning open-source MLLMs on our dataset yielded noticeable performance gains. However, significant challenges persist, such as detecting subtle cues in comments and differences in visual and textual structures.We provide in-depth error analysis and outline future research directions. We hope our study can serve as a call for the research community and platform moderators to develop more precise defenses against this emerging threat.
4.9CLSep 16, 2025
Do LLMs Understand Wine Descriptors Across Cultures? A Benchmark for Cultural Adaptations of Wine ReviewsChenye Zou, Xingyue Wen, Tianyi Hu et al.
Recent advances in large language models (LLMs) have opened the door to culture-aware language tasks. We introduce the novel problem of adapting wine reviews across Chinese and English, which goes beyond literal translation by incorporating regional taste preferences and culture-specific flavor descriptors. In a case study on cross-cultural wine review adaptation, we compile the first parallel corpus of professional reviews, containing 8k Chinese and 16k Anglophone reviews. We benchmark both neural-machine-translation baselines and state-of-the-art LLMs with automatic metrics and human evaluation. For the latter, we propose three culture-oriented criteria -- Cultural Proximity, Cultural Neutrality, and Cultural Genuineness -- to assess how naturally a translated review resonates with target-culture readers. Our analysis shows that current models struggle to capture cultural nuances, especially in translating wine descriptions across different cultures. This highlights the challenges and limitations of translation models in handling cultural content.
Measuring Policy Distance for Multi-Agent Reinforcement LearningTianyi Hu, Zhiqiang Pu, Xiaolin Ai et al.
Diversity plays a crucial role in improving the performance of multi-agent reinforcement learning (MARL). Currently, many diversity-based methods have been developed to overcome the drawbacks of excessive parameter sharing in traditional MARL. However, there remains a lack of a general metric to quantify policy differences among agents. Such a metric would not only facilitate the evaluation of the diversity evolution in multi-agent systems, but also provide guidance for the design of diversity-based MARL algorithms. In this paper, we propose the multi-agent policy distance (MAPD), a general tool for measuring policy differences in MARL. By learning the conditional representations of agents' decisions, MAPD can computes the policy distance between any pair of agents. Furthermore, we extend MAPD to a customizable version, which can quantify differences among agent policies on specified aspects. Based on the online deployment of MAPD, we design a multi-agent dynamic parameter sharing (MADPS) algorithm as an example of the MAPD's applications. Extensive experiments demonstrate that our method is effective in measuring differences in agent policies and specific behavioral tendencies. Moreover, in comparison to other methods of parameter sharing, MADPS exhibits superior performance.
4.4IVDec 23, 2021
KFWC: A Knowledge-Driven Deep Learning Model for Fine-grained Classification of Wet-AMDHaihong E, Jiawen He, Tianyi Hu et al.
Automated diagnosis using deep neural networks can help ophthalmologists detect the blinding eye disease wet Age-related Macular Degeneration (AMD). Wet-AMD has two similar subtypes, Neovascular AMD and Polypoidal Choroidal Vessels (PCV). However, due to the difficulty in data collection and the similarity between images, most studies have only achieved the coarse-grained classification of wet-AMD rather than a finer-grained one of wet-AMD subtypes. To solve this issue, in this paper we propose a Knowledge-driven Fine-grained Wet-AMD Classification Model (KFWC), to classify fine-grained diseases with insufficient data. With the introduction of a priori knowledge of 10 lesion signs of input images into the KFWC, we aim to accelerate the KFWC by means of multi-label classification pre-training, to locate the decisive image features in the fine-grained disease classification task and therefore achieve better classification. Simultaneously, the KFWC can also provide good interpretability and effectively alleviate the pressure of data collection and annotation in the field of fine-grained disease classification for wet-AMD. The experiments demonstrate the effectiveness of the KFWC which reaches 99.71% in AU-ROC scores, and its considerable improvements over the data-driven w/o Knowledge and ophthalmologists, with the rates of 6.69% over the strongest baseline and 4.14% over ophthalmologists.