Laming Chen

Shali Jiang, Hua Zheng, Boyang Liu et al.

Knowledge distillation (KD) transfers a single scalar prediction from a large foundation model (FM) to compact vertical models (VMs), suffering from diminishing transfer ratio -- the fraction of FM improvement captured by the VM -- as a single scalar cannot convey the rich intermediate knowledge that larger FMs learn. To address this bottleneck, we propose LoopFM (Learning frOm HistOrical ReP*resentations of FM), a framework that opens a high-bandwidth transfer channel by structuring FM intermediate embeddings as input features (e.g., user history sequence) for downstream VMs, without requiring real-time FM inference at serving and architectural coupling between FM and VM. We provide a theoretical framework for LoopFM with a gain decomposition and transfer-ratio analysis. On three public benchmarks, LoopFM demonstrates strong AUC improvements (e.g., 6\%+ on TaobaoAd) and complementary knowledge transfer capability with KD. On industrial-scale systems (billions of examples, trillion-parameter FMs), LoopFM approximately doubles the knowledge transfer ratio on top of KD, delivering a +0.5\% conversion improvement in Y1H1, and a +1.03\% and +1.22\% conversion improvement from two individual launches respectively in Y1H2.

Zikun Liu, Liang Luo, Qianru Li et al.

Recent advances in recommendation scaling laws have led to foundation models of unprecedented complexity. While these models offer superior performance, their computational demands make real-time serving impractical, often forcing practitioners to rely on knowledge distillation-compromising serving quality for efficiency. To address this challenge, we present SOLARIS (Speculative Offloading of Latent-bAsed Representation for Inference Scaling), a novel framework inspired by speculative decoding. SOLARIS proactively precomputes user-item interaction embeddings by predicting which user-item pairs are likely to appear in future requests, and asynchronously generating their foundation model representations ahead of time. This approach decouples the costly foundation model inference from the latency-critical serving path, enabling real-time knowledge transfer from models previously considered too expensive for online use. Deployed across Meta's advertising system serving billions of daily requests, SOLARIS achieves 0.67% revenue-driving top-line metrics gain, demonstrating its effectiveness at scale.

Bojian Hou, Xiaolong Liu, Xiaoyi Liu et al.

Deriving predictable scaling laws that govern the relationship between model performance and computational investment is crucial for designing and allocating resources in massive-scale recommendation systems. While such laws are established for large language models, they remain challenging for recommendation systems, especially those processing both user history and context features. We identify poor scaling efficiency as the main barrier to predictable power-law scaling, stemming from inefficient modules with low Model FLOPs Utilization (MFU) and suboptimal resource allocation. We introduce Kunlun, a scalable architecture that systematically improves model efficiency and resource allocation. Our low-level optimizations include Generalized Dot-Product Attention (GDPA), Hierarchical Seed Pooling (HSP), and Sliding Window Attention. Our high-level innovations feature Computation Skip (CompSkip) and Event-level Personalization. These advances increase MFU from 17% to 37% on NVIDIA B200 GPUs and double scaling efficiency over state-of-the-art methods. Kunlun is now deployed in major Meta Ads models, delivering significant production impact.

Mingfu Liang, Xi Liu, Rong Jin et al.

Ads recommendation is a prominent service of online advertising systems and has been actively studied. Recent studies indicate that scaling-up and advanced design of the recommendation model can bring significant performance improvement. However, with a larger model scale, such prior studies have a significantly increasing gap from industry as they often neglect two fundamental challenges in industrial-scale applications. First, training and inference budgets are restricted for the model to be served, exceeding which may incur latency and impair user experience. Second, large-volume data arrive in a streaming mode with data distributions dynamically shifting, as new users/ads join and existing users/ads leave the system. We propose the External Large Foundation Model (ExFM) framework to address the overlooked challenges. Specifically, we develop external distillation and a data augmentation system (DAS) to control the computational cost of training/inference while maintaining high performance. We design the teacher in a way like a foundation model (FM) that can serve multiple students as vertical models (VMs) to amortize its building cost. We propose Auxiliary Head and Student Adapter to mitigate the data distribution gap between FM and VMs caused by the streaming data issue. Comprehensive experiments on internal industrial-scale applications and public datasets demonstrate significant performance gain by ExFM.

Zhichen Zeng, Xiaolong Liu, Mengyue Hang et al.

Click-through rate (CTR) prediction, which predicts the probability of a user clicking an ad, is a fundamental task in recommender systems. The emergence of heterogeneous information, such as user profile and behavior sequences, depicts user interests from different aspects. A mutually beneficial integration of heterogeneous information is the cornerstone towards the success of CTR prediction. However, most of the existing methods suffer from two fundamental limitations, including (1) insufficient inter-mode interaction due to the unidirectional information flow between modes, and (2) aggressive information aggregation caused by early summarization, resulting in excessive information loss. To address the above limitations, we propose a novel module named InterFormer to learn heterogeneous information interaction in an interleaving style. To achieve better interaction learning, InterFormer enables bidirectional information flow for mutually beneficial learning across different modes. To avoid aggressive information aggregation, we retain complete information in each data mode and use a separate bridging arch for effective information selection and summarization. Our proposed InterFormer achieves state-of-the-art performance on three public datasets and a large-scale industrial dataset.

Laming Chen, Guoxin Zhang, Hanning Zhou

The determinantal point process (DPP) is an elegant probabilistic model of repulsion with applications in various machine learning tasks including summarization and search. However, the maximum a posteriori (MAP) inference for DPP which plays an important role in many applications is NP-hard, and even the popular greedy algorithm can still be too computationally expensive to be used in large-scale real-time scenarios. To overcome the computational challenge, in this paper, we propose a novel algorithm to greatly accelerate the greedy MAP inference for DPP. In addition, our algorithm also adapts to scenarios where the repulsion is only required among nearby few items in the result sequence. We apply the proposed algorithm to generate relevant and diverse recommendations. Experimental results show that our proposed algorithm is significantly faster than state-of-the-art competitors, and provides a better relevance-diversity trade-off on several public datasets, which is also confirmed in an online A/B test.