An Zhang

Shuo Liu, An Zhang, Guoqing Hu et al.

Recommender systems predict personalized item rankings based on user preference distributions derived from historical behavior data. Recently, diffusion models (DMs) have gained attention in recommendation for their ability to model complex distributions, yet current DM-based recommenders often rely on traditional objectives like mean squared error (MSE) or recommendation objectives, which are not optimized for personalized ranking tasks or fail to fully leverage DM's generative potential. To address this, we propose PreferDiff, a tailored optimization objective for DM-based recommenders. PreferDiff transforms BPR into a log-likelihood ranking objective and integrates multiple negative samples to better capture user preferences. Specifically, we employ variational inference to handle the intractability through minimizing the variational upper bound and replaces MSE with cosine error to improve alignment with recommendation tasks. Finally, we balance learning generation and preference to enhance the training stability of DMs. PreferDiff offers three key benefits: it is the first personalized ranking loss designed specifically for DM-based recommenders and it improves ranking and faster convergence by addressing hard negatives. We also prove that it is theoretically connected to Direct Preference Optimization which indicates that it has the potential to align user preferences in DM-based recommenders via generative modeling. Extensive experiments across three benchmarks validate its superior recommendation performance and commendable general sequential recommendation capabilities. Our codes are available at https://github.com/lswhim/PreferDiff.

Yuxin Chen, Junfei Tan, An Zhang et al.

Recommender systems aim to predict personalized rankings based on user preference data. With the rise of Language Models (LMs), LM-based recommenders have been widely explored due to their extensive world knowledge and powerful reasoning abilities. Most of the LM-based recommenders convert historical interactions into language prompts, pairing with a positive item as the target response and fine-tuning LM with a language modeling loss. However, the current objective fails to fully leverage preference data and is not optimized for personalized ranking tasks, which hinders the performance of LM-based recommenders. Inspired by the current advancement of Direct Preference Optimization (DPO) in human preference alignment and the success of softmax loss in recommendations, we propose Softmax-DPO (S-DPO) to instill ranking information into the LM to help LM-based recommenders distinguish preferred items from negatives, rather than solely focusing on positives. Specifically, we incorporate multiple negatives in user preference data and devise an alternative version of DPO loss tailored for LM-based recommenders, which is extended from the traditional full-ranking Plackett-Luce (PL) model to partial rankings and connected to softmax sampling strategies. Theoretically, we bridge S-DPO with the softmax loss over negative sampling and find that it has an inherent benefit of mining hard negatives, which assures its exceptional capabilities in recommendation tasks. Empirically, extensive experiments conducted on three real-world datasets demonstrate the superiority of S-DPO to effectively model user preference and further boost recommendation performance while providing better rewards for preferred items. Our codes are available at https://github.com/chenyuxin1999/S-DPO.