Jun Lei

Ke Hu, Yi Qi, Jianqiang Huang et al.

Click-through rate(CTR) prediction is a core task in cost-per-click(CPC) advertising systems and has been studied extensively by machine learning practitioners. While many existing methods have been successfully deployed in practice, most of them are built upon i.i.d.(independent and identically distributed) assumption, ignoring that the click data used for training and inference is collected through time and is intrinsically non-stationary and drifting. This mismatch will inevitably lead to sub-optimal performance. To address this problem, we formulate CTR prediction as a continual learning task and propose COLF, a hybrid COntinual Learning Framework for CTR prediction, which has a memory-based modular architecture that is designed to adapt, learn and give predictions continuously when faced with non-stationary drifting click data streams. Married with a memory population method that explicitly controls the discrepancy between memory and target data, COLF is able to gain positive knowledge from its historical experience and makes improved CTR predictions. Empirical evaluations on click log collected from a major shopping app in China demonstrate our method's superiority over existing methods. Additionally, we have deployed our method online and observed significant CTR and revenue improvement, which further demonstrates our method's efficacy.

Jin Xu, Mingjian Chen, Jianqiang Huang et al.

Graph Neural Networks (GNNs) have become increasingly popular and achieved impressive results in many graph-based applications. However, extensive manual work and domain knowledge are required to design effective architectures, and the results of GNN models have high variance with different training setups, which limits the application of existing GNN models. In this paper, we present AutoHEnsGNN, a framework to build effective and robust models for graph tasks without any human intervention. AutoHEnsGNN won first place in the AutoGraph Challenge for KDD Cup 2020, and achieved the best rank score of five real-life datasets in the final phase. Given a task, AutoHEnsGNN first applies a fast proxy evaluation to automatically select a pool of promising GNN models. Then it builds a hierarchical ensemble framework: 1) We propose graph self-ensemble (GSE), which can reduce the variance of weight initialization and efficiently exploit the information of local and global neighborhoods; 2) Based on GSE, a weighted ensemble of different types of GNN models is used to effectively learn more discriminative node representations. To efficiently search the architectures and ensemble weights, we propose AutoHEnsGNN$_{\text{Gradient}}$, which treats the architectures and ensemble weights as architecture parameters and uses gradient-based architecture search to obtain optimal configurations, and AutoHEnsGNN$_{\text{Adaptive}}$, which can adaptively adjust the ensemble weight based on the model accuracy. Extensive experiments on node classification, graph classification, edge prediction and KDD Cup challenge demonstrate the effectiveness and generality of AutoHEnsGNN