Tao Liu

Tao Liu, Qi Xu, Wei Shi et al.

Session-level dynamic ad load optimization aims to personalize the density and types of delivered advertisements in real time during a user's online session by dynamically balancing user experience quality and ad monetization. Traditional causal learning-based approaches struggle with key technical challenges, especially in handling confounding bias and distribution shifts. In this paper, we develop an offline deep Q-network (DQN)-based framework that effectively mitigates confounding bias in dynamic systems and demonstrates more than 80% offline gains compared to the best causal learning-based production baseline. Moreover, to improve the framework's robustness against unanticipated distribution shifts, we further enhance our framework with a novel offline robust dueling DQN approach. This approach achieves more stable rewards on multiple OpenAI-Gym datasets as perturbations increase, and provides an additional 5% offline gains on real-world ad delivery data. Deployed across multiple production systems, our approach has achieved outsized topline gains. Post-launch online A/B tests have shown double-digit improvements in the engagement-ad score trade-off efficiency, significantly enhancing our platform's capability to serve both consumers and advertisers.

Xue Zhou, Dapeng Man, Chen Xu et al.

Offline reinforcement learning (RL) heavily relies on the coverage of pre-collected data over the target policy's distribution. Existing studies aim to improve data-policy coverage to mitigate distributional shifts, but overlook security risks from insufficient coverage, and the single-step analysis is not consistent with the multi-step decision-making nature of offline RL. To address this, we introduce the sequence-level concentrability coefficient to quantify coverage, and reveal its exponential amplification on the upper bound of estimation errors through theoretical analysis. Building on this, we propose the Collapsing Sequence-Level Data-Policy Coverage (CSDPC) poisoning attack. Considering the continuous nature of offline RL data, we convert state-action pairs into decision units, and extract representative decision patterns that capture multi-step behavior. We identify rare patterns likely to cause insufficient coverage, and poison them to reduce coverage and exacerbate distributional shifts. Experiments show that poisoning just 1% of the dataset can degrade agent performance by 90%. This finding provides new perspectives for analyzing and safeguarding the security of offline RL.