Zongmin Zhang

Jingyi Zheng, Tianyi Hu, Yule Liu et al.

Current benchmarks for evaluating large language models (LLMs) in social media moderation completely overlook a serious threat: covert advertisements, which disguise themselves as regular posts to deceive and mislead consumers into making purchases, leading to significant ethical and legal concerns. In this paper, we present the CHASM, a first-of-its-kind dataset designed to evaluate the capability of Multimodal Large Language Models (MLLMs) in detecting covert advertisements on social media. CHASM is a high-quality, anonymized, manually curated dataset consisting of 4,992 instances, based on real-world scenarios from the Chinese social media platform Rednote. The dataset was collected and annotated under strict privacy protection and quality control protocols. It includes many product experience sharing posts that closely resemble covert advertisements, making the dataset particularly challenging.The results show that under both zero-shot and in-context learning settings, none of the current MLLMs are sufficiently reliable for detecting covert advertisements.Our further experiments revealed that fine-tuning open-source MLLMs on our dataset yielded noticeable performance gains. However, significant challenges persist, such as detecting subtle cues in comments and differences in visual and textual structures.We provide in-depth error analysis and outline future research directions. We hope our study can serve as a call for the research community and platform moderators to develop more precise defenses against this emerging threat.

Zhen Sun, Zongmin Zhang, Xinyue Shen et al.

Social media platforms are experiencing a growing presence of AI-Generated Texts (AIGTs). However, the misuse of AIGTs could have profound implications for public opinion, such as spreading misinformation and manipulating narratives. Despite its importance, it remains unclear how prevalent AIGTs are on social media. To address this gap, this paper aims to quantify and monitor the AIGTs on online social media platforms. We first collect a dataset (SM-D) with around 2.4M posts from 3 major social media platforms: Medium, Quora, and Reddit. Then, we construct a diverse dataset (AIGTBench) to train and evaluate AIGT detectors. AIGTBench combines popular open-source datasets and our AIGT datasets generated from social media texts by 12 LLMs, serving as a benchmark for evaluating mainstream detectors. With this setup, we identify the best-performing detector (OSM-Det). We then apply OSM-Det to SM-D to track AIGTs across social media platforms from January 2022 to October 2024, using the AI Attribution Rate (AAR) as the metric. Specifically, Medium and Quora exhibit marked increases in AAR, rising from 1.77% to 37.03% and 2.06% to 38.95%, respectively. In contrast, Reddit shows slower growth, with AAR increasing from 1.31% to 2.45% over the same period. Our further analysis indicates that AIGTs on social media differ from human-written texts across several dimensions, including linguistic patterns, topic distributions, engagement levels, and the follower distribution of authors. We envision our analysis and findings on AIGTs in social media can shed light on future research in this domain.

Ziyi Zhang, Zhen Sun, Zongmin Zhang et al.

Multimodal Large Language Models (MLLMs) have become powerful and widely adopted in some practical applications. However, recent research has revealed their vulnerability to multimodal jailbreak attacks, whereby the model can be induced to generate harmful content, leading to safety risks. Although most MLLMs have undergone safety alignment, recent research shows that the visual modality is still vulnerable to jailbreak attacks. In our work, we discover that by using flowcharts with partially harmful information, MLLMs can be induced to provide additional harmful details. Based on this, we propose a jailbreak attack method based on auto-generated flowcharts, FC-Attack. Specifically, FC-Attack first fine-tunes a pre-trained LLM to create a step-description generator based on benign datasets. The generator is then used to produce step descriptions corresponding to a harmful query, which are transformed into flowcharts in 3 different shapes (vertical, horizontal, and S-shaped) as visual prompts. These flowcharts are then combined with a benign textual prompt to execute the jailbreak attack on MLLMs. Our evaluations on Advbench show that FC-Attack attains an attack success rate of up to 96% via images and up to 78% via videos across multiple MLLMs. Additionally, we investigate factors affecting the attack performance, including the number of steps and the font styles in the flowcharts. We also find that FC-Attack can improve the jailbreak performance from 4% to 28% in Claude-3.5 by changing the font style. To mitigate the attack, we explore several defenses and find that AdaShield can largely reduce the jailbreak performance but with the cost of utility drop.

Ziyi Zhang, Zhen Sun, Zongmin Zhang et al.

The visually impaired population, especially the severely visually impaired, is currently large in scale, and daily activities pose significant challenges for them. Although many studies use large language and vision-language models to assist the blind, most focus on static content and fail to meet real-time perception needs in dynamic and complex environments, such as daily activities. To provide them with more effective intelligent assistance, it is imperative to incorporate advanced visual understanding technologies. Although real-time vision and speech interaction VideoLLMs demonstrate strong real-time visual understanding, no prior work has systematically evaluated their effectiveness in assisting visually impaired individuals. In this work, we conduct the first such evaluation. First, we construct a benchmark dataset (VisAssistDaily), covering three categories of assistive tasks for visually impaired individuals: Basic Skills, Home Life Tasks, and Social Life Tasks. The results show that GPT-4o achieves the highest task success rate. Next, we conduct a user study to evaluate the models in both closed-world and open-world scenarios, further exploring the practical challenges of applying VideoLLMs in assistive contexts. One key issue we identify is the difficulty current models face in perceiving potential hazards in dynamic environments. To address this, we build an environment-awareness dataset named SafeVid and introduce a polling mechanism that enables the model to proactively detect environmental risks. We hope this work provides valuable insights and inspiration for future research in this field.

Han Sun, Zhen Sun, Zongmin Zhang et al.

Large Language Models (LLMs) are emerging as dominant forces for textual style transfer. However, for arbitrary style transfer, LLMs face two key challenges: (1) considerable reliance on manually-constructed prompts and (2) rigid stylistic biases inherent in LLMs. In this paper, we propose a novel Synthesize-then-Decode (SynDec) approach, which automatically synthesizes high-quality prompts and amplifies their roles during decoding process. Specifically, our approach synthesizes prompts by selecting representative few-shot samples, conducting a four-dimensional style analysis, and reranking the candidates. At LLM decoding stage, the TST effect is amplified by maximizing the contrast in output probabilities between scenarios with and without the synthesized prompt, as well as between prompts and negative samples. We conduct extensive experiments and the results show that SynDec outperforms existing state-of-the-art LLM-based methods on five out of six benchmarks (e.g., achieving up to a 9\% increase in accuracy for modern-to-Elizabethan English transfer). Detailed ablation studies further validate the effectiveness of SynDec.