Daniel Preoțiuc-Pietro

Danae Sánchez Villegas, Daniel Preoţiuc-Pietro, Nikolaos Aletras

Effectively leveraging multimodal information from social media posts is essential to various downstream tasks such as sentiment analysis, sarcasm detection or hate speech classification. Jointly modeling text and images is challenging because cross-modal semantics might be hidden or the relation between image and text is weak. However, prior work on multimodal classification of social media posts has not yet addressed these challenges. In this work, we present an extensive study on the effectiveness of using two auxiliary losses jointly with the main task during fine-tuning multimodal models. First, Image-Text Contrastive (ITC) is designed to minimize the distance between image-text representations within a post, thereby effectively bridging the gap between posts where the image plays an important role in conveying the post's meaning. Second, Image-Text Matching (ITM) enhances the model's ability to understand the semantic relationship between images and text, thus improving its capacity to handle ambiguous or loosely related modalities. We combine these objectives with five multimodal models across five diverse social media datasets, demonstrating consistent improvements of up to 2.6 points F1. Our comprehensive analysis shows the specific scenarios where each auxiliary task is most effective.

Daniel Preotiuc-Pietro, Mihaela Gaman, Nikolaos Aletras

Complaining is a basic speech act regularly used in human and computer mediated communication to express a negative mismatch between reality and expectations in a particular situation. Automatically identifying complaints in social media is of utmost importance for organizations or brands to improve the customer experience or in developing dialogue systems for handling and responding to complaints. In this paper, we introduce the first systematic analysis of complaints in computational linguistics. We collect a new annotated data set of written complaints expressed in English on Twitter.\footnote{Data and code is available here: \url{https://github.com/danielpreotiuc/complaints-social-media}} We present an extensive linguistic analysis of complaining as a speech act in social media and train strong feature-based and neural models of complaints across nine domains achieving a predictive performance of up to 79 F1 using distant supervision.

Aldo Porco, Dhruv Mehra, Igor Malioutov et al.

Learned Sparse Retrieval (LSR) models encode text as weighted term vectors, which need to be sparse to leverage inverted index structures during retrieval. SPLADE, the most popular LSR model, uses FLOPS regularization to encourage vector sparsity during training. However, FLOPS regularization does not ensure sparsity among terms - only within a given query or document. Terms with very high Document Frequencies (DFs) substantially increase latency in production retrieval engines, such as Apache Solr, due to their lengthy posting lists. To address the issue of high DFs, we present a new variant of FLOPS regularization: DF-FLOPS. This new regularization technique penalizes the usage of high-DF terms, thereby shortening posting lists and reducing retrieval latency. Unlike other inference-time sparsification methods, such as stopword removal, DF-FLOPS regularization allows for the selective inclusion of high-frequency terms in cases where the terms are truly salient. We find that DF-FLOPS successfully reduces the prevalence of high-DF terms and lowers retrieval latency (around 10x faster) in a production-grade engine while maintaining effectiveness both in-domain (only a 2.2-point drop in MRR@10) and cross-domain (improved performance in 12 out of 13 tasks on which we tested). With retrieval latencies on par with BM25, this work provides an important step towards making LSR practical for deployment in production-grade search engines.

Danae Sánchez Villegas, Daniel Preoţiuc-Pietro, Nikolaos Aletras

Physical places help shape how we perceive the experiences we have there. For the first time, we study the relationship between social media text and the type of the place from where it was posted, whether a park, restaurant, or someplace else. To facilitate this, we introduce a novel data set of $\sim$200,000 English tweets published from 2,761 different points-of-interest in the U.S., enriched with place type information. We train classifiers to predict the type of the location a tweet was sent from that reach a macro F1 of 43.67 across eight classes and uncover the linguistic markers associated with each type of place. The ability to predict semantic place information from a tweet has applications in recommendation systems, personalization services and cultural geography.

Antonis Maronikolakis, Danae Sanchez Villegas, Daniel Preotiuc-Pietro et al.

Parody is a figurative device used to imitate an entity for comedic or critical purposes and represents a widespread phenomenon in social media through many popular parody accounts. In this paper, we present the first computational study of parody. We introduce a new publicly available data set of tweets from real politicians and their corresponding parody accounts. We run a battery of supervised machine learning models for automatically detecting parody tweets with an emphasis on robustness by testing on tweets from accounts unseen in training, across different genders and across countries. Our results show that political parody tweets can be predicted with an accuracy up to 90%. Finally, we identify the markers of parody through a linguistic analysis. Beyond research in linguistics and political communication, accurately and automatically detecting parody is important to improving fact checking for journalists and analytics such as sentiment analysis through filtering out parodical utterances.

Mounica Maddela, Wei Xu, Daniel Preoţiuc-Pietro

Hashtags are often employed on social media and beyond to add metadata to a textual utterance with the goal of increasing discoverability, aiding search, or providing additional semantics. However, the semantic content of hashtags is not straightforward to infer as these represent ad-hoc conventions which frequently include multiple words joined together and can include abbreviations and unorthodox spellings. We build a dataset of 12,594 hashtags split into individual segments and propose a set of approaches for hashtag segmentation by framing it as a pairwise ranking problem between candidate segmentations. Our novel neural approaches demonstrate 24.6% error reduction in hashtag segmentation accuracy compared to the current state-of-the-art method. Finally, we demonstrate that a deeper understanding of hashtag semantics obtained through segmentation is useful for downstream applications such as sentiment analysis, for which we achieved a 2.6% increase in average recall on the SemEval 2017 sentiment analysis dataset.

P. K. Srijith, Mark Hepple, Kalina Bontcheva et al.

Social media has now become the de facto information source on real world events. The challenge, however, due to the high volume and velocity nature of social media streams, is in how to follow all posts pertaining to a given event over time, a task referred to as story detection. Moreover, there are often several different stories pertaining to a given event, which we refer to as sub-stories and the corresponding task of their automatic detection as sub-story detection. This paper proposes hierarchical Dirichlet processes (HDP), a probabilistic topic model, as an effective method for automatic sub-story detection. HDP can learn sub-topics associated with sub-stories which enables it to handle subtle variations in sub-stories. It is compared with state- of-the-art story detection approaches based on locality sensitive hashing and spectral clustering. We demonstrate the superior performance of HDP for sub-story detection on real world Twitter data sets using various evaluation measures. The ability of HDP to learn sub-topics helps it to recall the sub- stories with high precision. Another contribution of this paper is in demonstrating that the conversational structures within the Twitter stream can be used to improve sub-story detection performance significantly.