Suqi Cheng

Xubin Ren, Wei Wei, Lianghao Xia et al.

Recommender systems have seen significant advancements with the influence of deep learning and graph neural networks, particularly in capturing complex user-item relationships. However, these graph-based recommenders heavily depend on ID-based data, potentially disregarding valuable textual information associated with users and items, resulting in less informative learned representations. Moreover, the utilization of implicit feedback data introduces potential noise and bias, posing challenges for the effectiveness of user preference learning. While the integration of large language models (LLMs) into traditional ID-based recommenders has gained attention, challenges such as scalability issues, limitations in text-only reliance, and prompt input constraints need to be addressed for effective implementation in practical recommender systems. To address these challenges, we propose a model-agnostic framework RLMRec that aims to enhance existing recommenders with LLM-empowered representation learning. It proposes a recommendation paradigm that integrates representation learning with LLMs to capture intricate semantic aspects of user behaviors and preferences. RLMRec incorporates auxiliary textual signals, develops a user/item profiling paradigm empowered by LLMs, and aligns the semantic space of LLMs with the representation space of collaborative relational signals through a cross-view alignment framework. This work further establish a theoretical foundation demonstrating that incorporating textual signals through mutual information maximization enhances the quality of representations. In our evaluation, we integrate RLMRec with state-of-the-art recommender models, while also analyzing its efficiency and robustness to noise data. Our implementation codes are available at https://github.com/HKUDS/RLMRec.

Jiabin Tang, Yuhao Yang, Wei Wei et al.

Graph Neural Networks (GNNs) have evolved to understand graph structures through recursive exchanges and aggregations among nodes. To enhance robustness, self-supervised learning (SSL) has become a vital tool for data augmentation. Traditional methods often depend on fine-tuning with task-specific labels, limiting their effectiveness when labeled data is scarce. Our research tackles this by advancing graph model generalization in zero-shot learning environments. Inspired by the success of large language models (LLMs), we aim to create a graph-oriented LLM capable of exceptional generalization across various datasets and tasks without relying on downstream graph data. We introduce the GraphGPT framework, which integrates LLMs with graph structural knowledge through graph instruction tuning. This framework includes a text-graph grounding component to link textual and graph structures and a dual-stage instruction tuning approach with a lightweight graph-text alignment projector. These innovations allow LLMs to comprehend complex graph structures and enhance adaptability across diverse datasets and tasks. Our framework demonstrates superior generalization in both supervised and zero-shot graph learning tasks, surpassing existing benchmarks. The open-sourced model implementation of our GraphGPT is available at https://github.com/HKUDS/GraphGPT.

Juanhui Li, Yao Ma, Wei Zeng et al.

Query understanding plays a key role in exploring users' search intents and facilitating users to locate their most desired information. However, it is inherently challenging since it needs to capture semantic information from short and ambiguous queries and often requires massive task-specific labeled data. In recent years, pre-trained language models (PLMs) have advanced various natural language processing tasks because they can extract general semantic information from large-scale corpora. Therefore, there are unprecedented opportunities to adopt PLMs for query understanding. However, there is a gap between the goal of query understanding and existing pre-training strategies -- the goal of query understanding is to boost search performance while existing strategies rarely consider this goal. Thus, directly applying them to query understanding is sub-optimal. On the other hand, search logs contain user clicks between queries and urls that provide rich users' search behavioral information on queries beyond their content. Therefore, in this paper, we aim to fill this gap by exploring search logs. In particular, to incorporate search logs into pre-training, we first construct a query graph where nodes are queries and two queries are connected if they lead to clicks on the same urls. Then we propose a novel graph-enhanced pre-training framework, GE-BERT, which can leverage both query content and the query graph. In other words, GE-BERT can capture both the semantic information and the users' search behavioral information of queries. Extensive experiments on various query understanding tasks have demonstrated the effectiveness of the proposed framework.

Qian Dong, Yiding Liu, Suqi Cheng et al.

Passage re-ranking is to obtain a permutation over the candidate passage set from retrieval stage. Re-rankers have been boomed by Pre-trained Language Models (PLMs) due to their overwhelming advantages in natural language understanding. However, existing PLM based re-rankers may easily suffer from vocabulary mismatch and lack of domain specific knowledge. To alleviate these problems, explicit knowledge contained in knowledge graph is carefully introduced in our work. Specifically, we employ the existing knowledge graph which is incomplete and noisy, and first apply it in passage re-ranking task. To leverage a reliable knowledge, we propose a novel knowledge graph distillation method and obtain a knowledge meta graph as the bridge between query and passage. To align both kinds of embedding in the latent space, we employ PLM as text encoder and graph neural network over knowledge meta graph as knowledge encoder. Besides, a novel knowledge injector is designed for the dynamic interaction between text and knowledge encoder. Experimental results demonstrate the effectiveness of our method especially in queries requiring in-depth domain knowledge.

Siyuan Guo, Lixin Zou, Yiding Liu et al.

Post-click conversion, as a strong signal indicating the user preference, is salutary for building recommender systems. However, accurately estimating the post-click conversion rate (CVR) is challenging due to the selection bias, i.e., the observed clicked events usually happen on users' preferred items. Currently, most existing methods utilize counterfactual learning to debias recommender systems. Among them, the doubly robust (DR) estimator has achieved competitive performance by combining the error imputation based (EIB) estimator and the inverse propensity score (IPS) estimator in a doubly robust way. However, inaccurate error imputation may result in its higher variance than the IPS estimator. Worse still, existing methods typically use simple model-agnostic methods to estimate the imputation error, which are not sufficient to approximate the dynamically changing model-correlated target (i.e., the gradient direction of the prediction model). To solve these problems, we first derive the bias and variance of the DR estimator. Based on it, a more robust doubly robust (MRDR) estimator has been proposed to further reduce its variance while retaining its double robustness. Moreover, we propose a novel double learning approach for the MRDR estimator, which can convert the error imputation into the general CVR estimation. Besides, we empirically verify that the proposed learning scheme can further eliminate the high variance problem of the imputation learning. To evaluate its effectiveness, extensive experiments are conducted on a semi-synthetic dataset and two real-world datasets. The results demonstrate the superiority of the proposed approach over the state-of-the-art methods. The code is available at https://github.com/guosyjlu/MRDR-DL.

Hengzhu Tang, Zefeng Zhang, Zhiping Li et al.

Video Quality Assessment (VQA) is vital for large-scale video retrieval systems, aimed at identifying quality issues to prioritize high-quality videos. In industrial systems, low-quality video characteristics fall into four categories: visual-related issues like mosaics and black boxes, textual issues from video titles and OCR content, and semantic issues like frame incoherence and frame-text mismatch from AI-generated videos. Despite their prevalence in industrial settings, these low-quality videos have been largely overlooked in academic research, posing a challenge for accurate identification. To address this, we introduce the Multi-Branch Collaborative Network (MBCN) tailored for industrial video retrieval systems. MBCN features four branches, each designed to tackle one of the aforementioned quality issues. After each branch independently scores videos, we aggregate these scores using a weighted approach and a squeeze-and-excitation mechanism to dynamically address quality issues across different scenarios. We implement point-wise and pair-wise optimization objectives to ensure score stability and reasonableness. Extensive offline and online experiments on a world-level video search engine demonstrate MBCN's effectiveness in identifying video quality issues, significantly enhancing the retrieval system's ranking performance. Detailed experimental analyses confirm the positive contribution of all four evaluation branches. Furthermore, MBCN significantly improves recognition accuracy for low-quality AI-generated videos compared to the baseline.

Qian Li, Lixin Su, Jiashu Zhao et al.

Text-video retrieval is a challenging task that aims to identify relevant videos given textual queries. Compared to conventional textual retrieval, the main obstacle for text-video retrieval is the semantic gap between the textual nature of queries and the visual richness of video content. Previous works primarily focus on aligning the query and the video by finely aggregating word-frame matching signals. Inspired by the human cognitive process of modularly judging the relevance between text and video, the judgment needs high-order matching signal due to the consecutive and complex nature of video contents. In this paper, we propose chunk-level text-video matching, where the query chunks are extracted to describe a specific retrieval unit, and the video chunks are segmented into distinct clips from videos. We formulate the chunk-level matching as n-ary correlations modeling between words of the query and frames of the video and introduce a multi-modal hypergraph for n-ary correlation modeling. By representing textual units and video frames as nodes and using hyperedges to depict their relationships, a multi-modal hypergraph is constructed. In this way, the query and the video can be aligned in a high-order semantic space. In addition, to enhance the model's generalization ability, the extracted features are fed into a variational inference component for computation, obtaining the variational representation under the Gaussian distribution. The incorporation of hypergraphs and variational inference allows our model to capture complex, n-ary interactions among textual and visual contents. Experimental results demonstrate that our proposed method achieves state-of-the-art performance on the text-video retrieval task.

Yiding Liu, Guan Huang, Jiaxiang Liu et al.

Retrieval is a crucial stage in web search that identifies a small set of query-relevant candidates from a billion-scale corpus. Discovering more semantically-related candidates in the retrieval stage is very promising to expose more high-quality results to the end users. However, it still remains non-trivial challenges of building and deploying effective retrieval models for semantic matching in real search engine. In this paper, we describe the retrieval system that we developed and deployed in Baidu Search. The system exploits the recent state-of-the-art Chinese pretrained language model, namely Enhanced Representation through kNowledge IntEgration (ERNIE), which facilitates the system with expressive semantic matching. In particular, we developed an ERNIE-based retrieval model, which is equipped with 1) expressive Transformer-based semantic encoders, and 2) a comprehensive multi-stage training paradigm. More importantly, we present a practical system workflow for deploying the model in web-scale retrieval. Eventually, the system is fully deployed into production, where rigorous offline and online experiments were conducted. The results show that the system can perform high-quality candidate retrieval, especially for those tail queries with uncommon demands. Overall, the new retrieval system facilitated by pretrained language model (i.e., ERNIE) can largely improve the usability and applicability of our search engine.

Lixin Zou, Shengqiang Zhang, Hengyi Cai et al.

As the heart of a search engine, the ranking system plays a crucial role in satisfying users' information demands. More recently, neural rankers fine-tuned from pre-trained language models (PLMs) establish state-of-the-art ranking effectiveness. However, it is nontrivial to directly apply these PLM-based rankers to the large-scale web search system due to the following challenging issues:(1) the prohibitively expensive computations of massive neural PLMs, especially for long texts in the web-document, prohibit their deployments in an online ranking system that demands extremely low latency;(2) the discrepancy between existing ranking-agnostic pre-training objectives and the ad-hoc retrieval scenarios that demand comprehensive relevance modeling is another main barrier for improving the online ranking system;(3) a real-world search engine typically involves a committee of ranking components, and thus the compatibility of the individually fine-tuned ranking model is critical for a cooperative ranking system. In this work, we contribute a series of successfully applied techniques in tackling these exposed issues when deploying the state-of-the-art Chinese pre-trained language model, i.e., ERNIE, in the online search engine system. We first articulate a novel practice to cost-efficiently summarize the web document and contextualize the resultant summary content with the query using a cheap yet powerful Pyramid-ERNIE architecture. Then we endow an innovative paradigm to finely exploit the large-scale noisy and biased post-click behavioral data for relevance-oriented pre-training. We also propose a human-anchored fine-tuning strategy tailored for the online ranking system, aiming to stabilize the ranking signals across various online components. Extensive offline and online experimental results show that the proposed techniques significantly boost the search engine's performance.