Zexu Sun

Bowei He, Zexu Sun, Jinxin Liu et al.

In offline imitation learning (IL), an agent aims to learn an optimal expert behavior policy without additional online environment interactions. However, in many real-world scenarios, such as robotics manipulation, the offline dataset is collected from suboptimal behaviors without rewards. Due to the scarce expert data, the agents usually suffer from simply memorizing poor trajectories and are vulnerable to variations in the environments, lacking the capability of generalizing to new environments. To automatically generate high-quality expert data and improve the generalization ability of the agent, we propose a framework named \underline{O}ffline \underline{I}mitation \underline{L}earning with \underline{C}ounterfactual data \underline{A}ugmentation (OILCA) by doing counterfactual inference. In particular, we leverage identifiable variational autoencoder to generate \textit{counterfactual} samples for expert data augmentation. We theoretically analyze the influence of the generated expert data and the improvement of generalization. Moreover, we conduct extensive experiments to demonstrate that our approach significantly outperforms various baselines on both \textsc{DeepMind Control Suite} benchmark for in-distribution performance and \textsc{CausalWorld} benchmark for out-of-distribution generalization. Our code is available at \url{https://github.com/ZexuSun/OILCA-NeurIPS23}.

Yunpeng Weng, Xing Tang, Zhenhao Xu et al.

Customer Lifetime Value (CLTV) prediction is a critical task in business applications. Accurately predicting CLTV is challenging in real-world business scenarios, as the distribution of CLTV is complex and mutable. Firstly, there is a large number of users without any consumption consisting of a long-tailed part that is too complex to fit. Secondly, the small set of high-value users spent orders of magnitude more than a typical user leading to a wide range of the CLTV distribution which is hard to capture in a single distribution. Existing approaches for CLTV estimation either assume a prior probability distribution and fit a single group of distribution-related parameters for all samples, or directly learn from the posterior distribution with manually predefined buckets in a heuristic manner. However, all these methods fail to handle complex and mutable distributions. In this paper, we propose a novel optimal distribution selection model OptDist for CLTV prediction, which utilizes an adaptive optimal sub-distribution selection mechanism to improve the accuracy of complex distribution modeling. Specifically, OptDist trains several candidate sub-distribution networks in the distribution learning module (DLM) for modeling the probability distribution of CLTV. Then, a distribution selection module (DSM) is proposed to select the sub-distribution for each sample, thus making the selection automatically and adaptively. Besides, we design an alignment mechanism that connects both modules, which effectively guides the optimization. We conduct extensive experiments on both two public and one private dataset to verify that OptDist outperforms state-of-the-art baselines. Furthermore, OptDist has been deployed on a large-scale financial platform for customer acquisition marketing campaigns and the online experiments also demonstrate the effectiveness of OptDist.

Zexu Sun, Bowei He, Ming Ma et al.

Uplift modeling has shown very promising results in online marketing. However, most existing works are prone to the robustness challenge in some practical applications. In this paper, we first present a possible explanation for the above phenomenon. We verify that there is a feature sensitivity problem in online marketing using different real-world datasets, where the perturbation of some key features will seriously affect the performance of the uplift model and even cause the opposite trend. To solve the above problem, we propose a novel robustness-enhanced uplift modeling framework with adversarial feature desensitization (RUAD). Specifically, our RUAD can more effectively alleviate the feature sensitivity of the uplift model through two customized modules, including a feature selection module with joint multi-label modeling to identify a key subset from the input features and an adversarial feature desensitization module using adversarial training and soft interpolation operations to enhance the robustness of the model against this selected subset of features. Finally, we conduct extensive experiments on a public dataset and a real product dataset to verify the effectiveness of our RUAD in online marketing. In addition, we also demonstrate the robustness of our RUAD to the feature sensitivity, as well as the compatibility with different uplift models.

Anpeng Wu, Kun Kuang, Ruoxuan Xiong et al.

In causal inference, encouragement designs (EDs) are widely used to analyze causal effects, when randomized controlled trials (RCTs) are impractical or compliance to treatment cannot be perfectly enforced. Unlike RCTs, which directly allocate treatments, EDs randomly assign encouragement policies that positively motivate individuals to engage in a specific treatment. These random encouragements act as instrumental variables (IVs), facilitating the identification of causal effects through leveraging exogenous perturbations in discrete treatment scenarios. However, real-world applications of encouragement designs often face challenges such as incomplete randomization, limited experimental data, and significantly fewer encouragements compared to treatments, hindering precise causal effect estimation. To address this, this paper introduces novel theories and algorithms for identifying the Conditional Average Treatment Effect (CATE) using variations in encouragement. Further, by leveraging both observational and encouragement data, we propose a generalized IV estimator, named Encouragement-based Counterfactual Regression (EnCounteR), to effectively estimate the causal effects. Extensive experiments on both synthetic and real-world datasets demonstrate the superiority of EnCounteR over existing methods.

Hao Yang, Zexu Sun, Hongteng Xu et al.

As a promising individualized treatment effect (ITE) estimation method, counterfactual regression (CFR) maps individuals' covariates to a latent space and predicts their counterfactual outcomes. However, the selection bias between control and treatment groups often imbalances the two groups' latent distributions and negatively impacts this method's performance. In this study, we revisit counterfactual regression through the lens of information bottleneck and propose a novel learning paradigm called Gromov-Wasserstein information bottleneck (GWIB). In this paradigm, we learn CFR by maximizing the mutual information between covariates' latent representations and outcomes while penalizing the kernelized mutual information between the latent representations and the covariates. We demonstrate that the upper bound of the penalty term can be implemented as a new regularizer consisting of $i)$ the fused Gromov-Wasserstein distance between the latent representations of different groups and $ii)$ the gap between the transport cost generated by the model and the cross-group Gromov-Wasserstein distance between the latent representations and the covariates. GWIB effectively learns the CFR model through alternating optimization, suppressing selection bias while avoiding trivial latent distributions. Experiments on ITE estimation tasks show that GWIB consistently outperforms state-of-the-art CFR methods. To promote the research community, we release our project at https://github.com/peteryang1031/Causal-GWIB.

Zexu Sun, Qiyu Han, Minqin Zhu et al.

Improving user engagement and platform revenue is crucial for online marketing platforms. Uplift modeling is proposed to solve this problem, which applies different treatments (e.g., discounts, bonus) to satisfy corresponding users. Despite progress in this field, limitations persist. Firstly, most of them focus on scenarios where only user features exist. However, in real-world scenarios, there are rich contexts available in the online platform (e.g., short videos, news), and the uplift model needs to infer an incentive for each user on the specific item, which is called real-time marketing. Thus, only considering the user features will lead to biased prediction of the responses, which may cause the cumulative error for uplift prediction. Moreover, due to the large-scale contexts, directly concatenating the context features with the user features will cause a severe distribution shift in the treatment and control groups. Secondly, capturing the interaction relationship between the user features and context features can better predict the user response. To solve the above limitations, we propose a novel model-agnostic Robust Uplift Modeling with Large-Scale Contexts (UMLC) framework for Real-time Marketing. Our UMLC includes two customized modules. 1) A response-guided context grouping module for extracting context features information and condensing value space through clusters. 2) A feature interaction module for obtaining better uplift prediction. Specifically, this module contains two parts: a user-context interaction component for better modeling the response; a treatment-feature interaction component for discovering the treatment assignment sensitive feature of each instance to better predict the uplift. Moreover, we conduct extensive experiments on a synthetic dataset and a real-world product dataset to verify the effectiveness and compatibility of our UMLC.

Zexu Sun, Yongcheng Zeng, Erxue Min et al.

Contemporary progress in large language models (LLMs) has revealed notable inferential capacities via reinforcement learning (RL) employing verifiable reward, facilitating the development of O1 and R1-like reasoning models. Directly training from base models with RL is called zero-RL. However, previous works rely upon activating LLMs' inherent capacities through fixed prompt templates. This strategy introduces substantial sampling inefficiencies for weak LLMs, as the majority of problems generate invalid outputs during accuracy-driven filtration in reasoning tasks, which causes a waste of samples. To solve this issue, we propose Cog-Rethinker, a novel hierarchical metacognitive RL framework for LLM reasoning. Our Cog-Rethinker mainly focuses on the rollout procedure in RL training. After the direct rollout, our Cog-Rethinker improves sample utilization in a hierarchical metacognitive two-stage framework. By leveraging human cognition during solving problems, firstly, it prompts policy to decompose zero-accuracy problems into subproblems to produce final reasoning results. Secondly, with zero-accuracy problems in previous rollout stage, it further prompts policy to refine these answers by referencing previous wrong solutions. Moreover, to enable cold-start of the two new reasoning patterns and maintain train-test consistency across prompt templates, our Cog-Rethinker applies supervised fine-tuning on the policy using correct samples of the two stages with direct rollout template. Experimental results demonstrate Cog-Rethinker's superior performance on various mathematical reasoning benchmarks, we also analyzed its improved sample efficiency that accelerates convergence compared to baseline methods.

Dugang Liu, Xing Tang, Yang Qiao et al.

Online marketing is critical for many industrial platforms and business applications, aiming to increase user engagement and platform revenue by identifying corresponding delivery-sensitive groups for specific incentives, such as coupons and bonuses. As the scale and complexity of features in industrial scenarios increase, deep uplift modeling (DUM) as a promising technique has attracted increased research from academia and industry, resulting in various predictive models. However, current DUM still lacks some standardized benchmarks and unified evaluation protocols, which limit the reproducibility of experimental results in existing studies and the practical value and potential impact in this direction. In this paper, we provide an open benchmark for DUM and present comparison results of existing models in a reproducible and uniform manner. To this end, we conduct extensive experiments on two representative industrial datasets with different preprocessing settings to re-evaluate 13 existing models. Surprisingly, our experimental results show that the most recent work differs less than expected from traditional work in many cases. In addition, our experiments also reveal the limitations of DUM in generalization, especially for different preprocessing and test distributions. Our benchmarking work allows researchers to evaluate the performance of new models quickly but also reasonably demonstrates fair comparison results with existing models. It also gives practitioners valuable insights into often overlooked considerations when deploying DUM. We will make this benchmarking library, evaluation protocol, and experimental setup available on GitHub.