Xingye Chen

Linkai Liu, Wei Feng, Xi Zhao et al.

Creative Generation (CG) leverages generative models to automatically produce advertising content that highlights product features, and it has been a significant focus of recent research. However, while CG has advanced considerably, most efforts have concentrated on generating advertising text and images, leaving Creative Video Generation (CVG) relatively underexplored. This gap is largely due to two major challenges faced by Text-to-Video (T2V) models: (a) \textbf{ambiguous semantic alignment}, where models struggle to accurately correlate product selling points with creative video content, and (b) \textbf{inadequate motion adaptability}, resulting in unrealistic movements and distortions. To address these challenges, we develop a comprehensive Advertising Creative Knowledge Base (ACKB) as a foundational resource and propose a knowledge-driven approach (KD-CVG) to overcome the knowledge limitations of existing models. KD-CVG consists of two primary modules: Semantic-Aware Retrieval (SAR) and Multimodal Knowledge Reference (MKR). SAR utilizes the semantic awareness of graph attention networks and reinforcement learning feedback to enhance the model's comprehension of the connections between selling points and creative videos. Building on this, MKR incorporates semantic and motion priors into the T2V model to address existing knowledge gaps. Extensive experiments have demonstrated KD-CVG's superior performance in achieving semantic alignment and motion adaptability, validating its effectiveness over other state-of-the-art methods. The code and dataset will be open source at https://kdcvg.github.io/KDCVG/.

Xingye Chen, Wei Feng, Zhenbang Du et al.

In web data, advertising images are crucial for capturing user attention and improving advertising effectiveness. Most existing methods generate background for products primarily focus on the aesthetic quality, which may fail to achieve satisfactory online performance. To address this limitation, we explore the use of Multimodal Large Language Models (MLLMs) for generating advertising images by optimizing for Click-Through Rate (CTR) as the primary objective. Firstly, we build targeted pre-training tasks, and leverage a large-scale e-commerce multimodal dataset to equip MLLMs with initial capabilities for advertising image generation tasks. To further improve the CTR of generated images, we propose a novel reward model to fine-tune pre-trained MLLMs through Reinforcement Learning (RL), which can jointly utilize multimodal features and accurately reflect user click preferences. Meanwhile, a product-centric preference optimization strategy is developed to ensure that the generated background content aligns with the product characteristics after fine-tuning, enhancing the overall relevance and effectiveness of the advertising images. Extensive experiments have demonstrated that our method achieves state-of-the-art performance in both online and offline metrics. Our code and pre-trained models are publicly available at: https://github.com/Chenguoz/CAIG.

Xingye Chen, Yiqi Wu, Wenjie Xu et al.

Geometrical structures and the internal local region relationship, such as symmetry, regular array, junction, etc., are essential for understanding a 3D shape. This paper proposes a point cloud feature extraction network named PointSCNet, to capture the geometrical structure information and local region correlation information of a point cloud. The PointSCNet consists of three main modules: the space-filling curve-guided sampling module, the information fusion module, and the channel-spatial attention module. The space-filling curve-guided sampling module uses Z-order curve coding to sample points that contain geometrical correlation. The information fusion module uses a correlation tensor and a set of skip connections to fuse the structure and correlation information. The channel-spatial attention module enhances the representation of key points and crucial feature channels to refine the network. The proposed PointSCNet is evaluated on shape classification and part segmentation tasks. The experimental results demonstrate that the PointSCNet outperforms or is on par with state-of-the-art methods by learning the structure and correlation of point clouds effectively.