Zongwei Wang

Zongwei Wang, Min Gao, Wentao Li et al.

The acquisition of explicit user feedback (e.g., ratings) in real-world recommender systems is often hindered by the need for active user involvement. To mitigate this issue, implicit feedback (e.g., clicks) generated during user browsing is exploited as a viable substitute. However, implicit feedback possesses a high degree of noise, which significantly undermines recommendation quality. While many methods have been proposed to address this issue by assigning varying weights to implicit feedback, two shortcomings persist: (1) the weight calculation in these methods is iteration-independent, without considering the influence of weights in previous iterations, and (2) the weight calculation often relies on prior knowledge, which may not always be readily available or universally applicable. To overcome these two limitations, we model recommendation denoising as a bi-level optimization problem. The inner optimization aims to derive an effective model for the recommendation, as well as guiding the weight determination, thereby eliminating the need for prior knowledge. The outer optimization leverages gradients of the inner optimization and adjusts the weights in a manner considering the impact of previous weights. To efficiently solve this bi-level optimization problem, we employ a weight generator to avoid the storage of weights and a one-step gradient-matching-based loss to significantly reduce computational time. The experimental results on three benchmark datasets demonstrate that our proposed approach outperforms both state-of-the-art general and denoising recommendation models. The code is available at https://github.com/CoderWZW/BOD.

Zongwei Wang, Junliang Yu, Min Gao et al.

Contrastive learning (CL) has recently gained prominence in the domain of recommender systems due to its great ability to enhance recommendation accuracy and improve model robustness. Despite its advantages, this paper identifies a vulnerability of CL-based recommender systems that they are more susceptible to poisoning attacks aiming to promote individual items. Our analysis indicates that this vulnerability is attributed to the uniform spread of representations caused by the InfoNCE loss. Furthermore, theoretical and empirical evidence shows that optimizing this loss favors smooth spectral values of representations. This finding suggests that attackers could facilitate this optimization process of CL by encouraging a more uniform distribution of spectral values, thereby enhancing the degree of representation dispersion. With these insights, we attempt to reveal a potential poisoning attack against CL-based recommender systems, which encompasses a dual-objective framework: one that induces a smoother spectral value distribution to amplify the InfoNCE loss's inherent dispersion effect, named dispersion promotion; and the other that directly elevates the visibility of target items, named rank promotion. We validate the threats of our attack model through extensive experimentation on four datasets. By shedding light on these vulnerabilities, our goal is to advance the development of more robust CL-based recommender systems. The code is available at \url{https://github.com/CoderWZW/ARLib}.

Shiqi Wang, Chongming Gao, Min Gao et al.

With the increasingly fierce market competition, offering a free trial has become a potent stimuli strategy to promote products and attract users. By providing users with opportunities to experience goods without charge, a free trial makes adopters know more about products and thus encourages their willingness to buy. However, as the critical point in the promotion process, finding the proper adopters is rarely explored. Empirically winnowing users by their static demographic attributes is feasible but less effective, neglecting their personalized preferences. To dynamically match the products with the best adopters, in this work, we propose a novel free trial user selection model named SMILE, which is based on reinforcement learning (RL) where an agent actively selects specific adopters aiming to maximize the profit after free trials. Specifically, we design a tree structure to reformulate the action space, which allows us to select adopters from massive user space efficiently. The experimental analysis on three datasets demonstrates the proposed model's superiority and elucidates why reinforcement learning and tree structure can improve performance. Our study demonstrates technical feasibility for constructing a more robust and intelligent user selection model and guides for investigating more marketing promotion strategies.

Fan Wu, Min Gao, Junliang Yu et al.

To explore the robustness of recommender systems, researchers have proposed various shilling attack models and analyzed their adverse effects. Primitive attacks are highly feasible but less effective due to simplistic handcrafted rules, while upgraded attacks are more powerful but costly and difficult to deploy because they require more knowledge from recommendations. In this paper, we explore a novel shilling attack called Graph cOnvolution-based generative shilling ATtack (GOAT) to balance the attacks' feasibility and effectiveness. GOAT adopts the primitive attacks' paradigm that assigns items for fake users by sampling and the upgraded attacks' paradigm that generates fake ratings by a deep learning-based model. It deploys a generative adversarial network (GAN) that learns the real rating distribution to generate fake ratings. Additionally, the generator combines a tailored graph convolution structure that leverages the correlations between co-rated items to smoothen the fake ratings and enhance their authenticity. The extensive experiments on two public datasets evaluate GOAT's performance from multiple perspectives. Our study of the GOAT demonstrates technical feasibility for building a more powerful and intelligent attack model with a much-reduced cost, enables analysis the threat of such an attack and guides for investigating necessary prevention measures.

Junwei Zhang, Min Gao, Junliang Yu et al.

Heterogeneous Information Network (HIN) is a natural and general representation of data in recommender systems. Combining HIN and recommender systems can not only help model user behaviors but also make the recommendation results explainable by aligning the users/items with various types of entities in the network. Over the past few years, path-based reasoning models have shown great capacity in HIN-based recommendation. The basic idea of these models is to explore HIN with predefined path schemes. Despite their effectiveness, these models are often confronted with the following limitations: (1) Most prior path-based reasoning models only consider the influence of the predecessors on the subsequent nodes when modeling the sequences, and ignore the reciprocity between the nodes in a path; (2) The weights of nodes in the same path instance are usually assumed to be constant, whereas varied weights of nodes can bring more flexibility and lead to expressive modeling; (3) User-item interactions are noisy, but they are often indiscriminately exploited. To overcome the aforementioned issues, in this paper, we propose a novel path-based reasoning approach for recommendation over HIN. Concretely, we use a bidirectional LSTM to enable the two-way modeling of paths and capture the reciprocity between nodes. Then an attention mechanism is employed to learn the dynamical influence of nodes in different contexts. Finally, the adversarial regularization terms are imposed on the loss function of the model to mitigate the effects of noise and enhance HIN-based recommendation. Extensive experiments conducted on three public datasets show that our model outperforms the state-of-the-art baselines. The case study further demonstrates the feasibility of our model on the explainable recommendation task.