Qingqing Zhou

Qingqing Zhou, Chengzhi Zhang, Star X. Zhao et al.

As with articles and journals, the customary methods for measuring books' academic impact mainly involve citations, which is easy but limited to interrogating traditional citation databases and scholarly book reviews, Researchers have attempted to use other metrics, such as Google Books, libcitation, and publisher prestige. However, these approaches lack content-level information and cannot determine the citation intentions of users. Meanwhile, the abundant online review resources concerning academic books can be used to mine deeper information and content utilizing altmetric perspectives. In this study, we measure the impacts of academic books by multi-granularity mining online reviews, and we identify factors that affect a book's impact. First, online reviews of a sample of academic books on Amazon.cn are crawled and processed. Then, multi-granularity review mining is conducted to identify review sentiment polarities and aspects' sentiment values. Lastly, the numbers of positive reviews and negative reviews, aspect sentiment values, star values, and information regarding helpfulness are integrated via the entropy method, and lead to the calculation of the final book impact scores. The results of a correlation analysis of book impact scores obtained via our method versus traditional book citations show that, although there are substantial differences between subject areas, online book reviews tend to reflect the academic impact. Thus, we infer that online reviews represent a promising source for mining book impact within the altmetric perspective and at the multi-granularity content level. Moreover, our proposed method might also be a means by which to measure other books besides academic publications.

Qingqing Zhou, Rui Xia, Chengzhi Zhang

With the development of e-commerce, many products are now being sold worldwide, and manufacturers are eager to obtain a better understanding of customer behavior in various regions. To achieve this goal, most previous efforts have focused mainly on questionnaires, which are time-consuming and costly. The tremendous volume of product reviews on e-commerce websites has seen a new trend emerge, whereby manufacturers attempt to understand user preferences by analyzing online reviews. Following this trend, this paper addresses the problem of studying customer behavior by exploiting recently developed opinion mining techniques. This work is novel for three reasons. First, questionnaire-based investigation is automatically enabled by employing algorithms for template-based question generation and opinion mining-based answer extraction. Using this system, manufacturers are able to obtain reports of customer behavior featuring a much larger sample size, more direct information, a higher degree of automation, and a lower cost. Second, international customer behavior study is made easier by integrating tools for multilingual opinion mining. Third, this is the first time an automatic questionnaire investigation has been conducted to compare customer behavior in China and America, where product reviews are written and read in Chinese and English, respectively. Our study on digital cameras, smartphones, and tablet computers yields three findings. First, Chinese customers follow the Doctrine of the Mean, and often use euphemistic expressions, while American customers express their opinions more directly. Second, Chinese customers care more about general feelings, while American customers pay more attention to product details. Third, Chinese customers focus on external features, while American customers care more about the internal features of products.