Chuan He

Chuan He, Yongchao Liu, Qiang Li et al.

Cold-start item recommendation is a significant challenge in recommendation systems, particularly when new items are introduced without any historical interaction data. While existing methods leverage multi-modal content to alleviate the cold-start issue, they often neglect the inherent multi-view structure of modalities, the distinction between shared and modality-specific features. In this paper, we propose Multi-Modal Multi-View Variational AutoEncoder (M^2VAE), a generative model that addresses the challenges of modeling common and unique views in attribute and multi-modal features, as well as user preferences over single-typed item features. Specifically, we generate type-specific latent variables for item IDs, categorical attributes, and image features, and use Product-of-Experts (PoE) to derive a common representation. A disentangled contrastive loss decouples the common view from unique views while preserving feature informativeness. To model user inclinations, we employ a preference-guided Mixture-of-Experts (MoE) to adaptively fuse representations. We further incorporate co-occurrence signals via contrastive learning, eliminating the need for pretraining. Extensive experiments on real-world datasets validate the effectiveness of our approach.

Chuan He, Yang Chen, Wuliang Huang et al.

Multi-source user representation learning plays a critical role in enabling personalized services on web platforms (e.g., Alipay). While prior works have adopted late-fusion strategies to combine heterogeneous data sources, they suffer from three key limitations: lack of unified representation frameworks, scalability and storage issues in data compression, and inflexible cross-task generalization. To address these challenges, we propose U2QT (Unified User Quantized Tokenizers), a novel framework that integrates cross-domain knowledge transfer with early fusion of heterogeneous domains. Our framework employs a two-stage architecture: first, we use the Qwen3 Embedding model to derive a compact yet expressive feature representation; second, a multi-view RQ-VAE discretizes causal embeddings into compact tokens through shared and source-specific codebooks, enabling efficient storage while maintaining semantic coherence. Experimental results showcase U2QT's advantages across diverse downstream tasks, outperforming task-specific baselines in future behavior prediction and recommendation tasks while achieving efficiency gains in storage and computation. The unified tokenization framework enables seamless integration with language models and supports industrial-scale applications.