Farhana Shahid

Gauri Nayak, Farhana Shahid, Aditya Vashistha et al.

WhatsApp is one of the most widely used messaging platforms globally, with billions of users sharing information in private groups. Yet, it offers little infrastructure to support moderation and group governance. In the absence of platform-level oversight, group admins bear the responsibility of governing group behavior. In this paper, we explore how WhatsApp group admins collaborate with AI tools to create, enforce, and maintain group rules. Drawing on a two-phase speculative design study with 20 admins in India, we examine how participants interacted with an AI assistant (Meta AI) to co-create rules and responded to a series of probes illustrating AI-assisted moderation features. Our findings show that while admins appreciated the AI's ability to surface overlooked rules and reduce their moderation burden, they were highly sensitive to issues of relational trust, data privacy, tone, and social context. We identify how group type and admin style shaped their willingness to delegate authority, and surface the limitations of current chatbot interfaces in supporting collaborative rule-making. We conclude with design implications for building moderation tools that center human judgment, relational nuance, contextual adaptability, and collective governance.

Farhana Shahid, Mona Elswah, Aditya Vashistha

Most social media users come from the Global South, where harmful content usually appears in local languages. Yet, AI-driven moderation systems struggle with low-resource languages spoken in these regions. Through semi-structured interviews with 22 AI experts working on harmful content detection in four low-resource languages: Tamil (South Asia), Swahili (East Africa), Maghrebi Arabic (North Africa), and Quechua (South America)--we examine systemic issues in building automated moderation tools for these languages. Our findings reveal that beyond data scarcity, socio-political factors such as tech companies' monopoly on user data and lack of investment in moderation for low-profit Global South markets exacerbate historic inequities. Even if more data were available, the English-centric and data-intensive design of language models and preprocessing techniques overlooks the need to design for morphologically complex, linguistically diverse, and code-mixed languages. We argue these limitations are not just technical gaps caused by "data scarcity" but reflect structural inequities, rooted in colonial suppression of non-Western languages. We discuss multi-stakeholder approaches to strengthen local research capacity, democratize data access, and support language-aware solutions to improve automated moderation for low-resource languages.