Yong Yu

Zhengbang Zhu, Rongjun Qin, Junjie Huang et al.

Recommender systems are expected to be assistants that help human users find relevant information automatically without explicit queries. As recommender systems evolve, increasingly sophisticated learning techniques are applied and have achieved better performance in terms of user engagement metrics such as clicks and browsing time. The increase in the measured performance, however, can have two possible attributions: a better understanding of user preferences, and a more proactive ability to utilize human bounded rationality to seduce user over-consumption. A natural following question is whether current recommendation algorithms are manipulating user preferences. If so, can we measure the manipulation level? In this paper, we present a general framework for benchmarking the degree of manipulations of recommendation algorithms, in both slate recommendation and sequential recommendation scenarios. The framework consists of four stages, initial preference calculation, training data collection, algorithm training and interaction, and metrics calculation that involves two proposed metrics. We benchmark some representative recommendation algorithms in both synthetic and real-world datasets under the proposed framework. We have observed that a high online click-through rate does not necessarily mean a better understanding of user initial preference, but ends in prompting users to choose more documents they initially did not favor. Moreover, we find that the training data have notable impacts on the manipulation degrees, and algorithms with more powerful modeling abilities are more sensitive to such impacts. The experiments also verified the usefulness of the proposed metrics for measuring the degree of manipulations. We advocate that future recommendation algorithm studies should be treated as an optimization problem with constrained user preference manipulations.

Lei Zheng, Ning Li, Weinan Zhang et al.

Current recommendation systems are significantly affected by a serious issue of temporal data shift, which is the inconsistency between the distribution of historical data and that of online data. Most existing models focus on utilizing updated data, overlooking the transferable, temporal data shift-free information that can be learned from shifting data. We propose the Temporal Invariance of Association theorem, which suggests that given a fixed search space, the relationship between the data and the data in the search space keeps invariant over time. Leveraging this principle, we designed a retrieval-based recommendation system framework that can train a data shift-free relevance network using shifting data, significantly enhancing the predictive performance of the original model in the recommendation system. However, retrieval-based recommendation models face substantial inference time costs when deployed online. To address this, we further designed a distill framework that can distill information from the relevance network into a parameterized module using shifting data. The distilled model can be deployed online alongside the original model, with only a minimal increase in inference time. Extensive experiments on multiple real datasets demonstrate that our framework significantly improves the performance of the original model by utilizing shifting data.