Egor Samosvat

Alexandra Khirianova, Ekaterina Solodneva, Andrey Pudovikov et al.

The optimization of bidding strategies for online advertising slot auctions presents a critical challenge across numerous digital marketplaces. A significant obstacle to the development, evaluation, and refinement of real-time autobidding algorithms is the scarcity of comprehensive datasets and standardized benchmarks. To address this deficiency, we present an auction benchmark encompassing the two most prevalent auction formats. We implement a series of robust baselines on a novel dataset, addressing the most salient Real-Time Bidding (RTB) problem domains: budget pacing uniformity and Cost Per Click (CPC) constraint optimization. This benchmark provides a user-friendly and intuitive framework for researchers and practitioners to develop and refine innovative autobidding algorithms, thereby facilitating advancements in the field of programmatic advertising. The implementation and additional resources can be accessed at the following repository (https://github.com/avito-tech/bat-autobidding-benchmark, https://doi.org/10.5281/zenodo.14794182).

Andrey Pudovikov, Alexandra Khirianova, Ekaterina Solodneva et al.

Advertisement auctions play a crucial role in revenue generation for e-commerce companies. To make the bidding procedure scalable to thousands of auctions, the automatic bidding (autobidding) algorithms are actively developed in the industry. Therefore, the fair and reproducible evaluation of autobidding algorithms is an important problem. We present a standardized and transparent evaluation protocol for comparing classical and reinforcement learning (RL) autobidding algorithms. We consider the most efficient autobidding algorithms from different classes, e.g., ones based on the controllers, RL, optimal formulas, etc., and benchmark them in the bidding environment. We utilize the most recent open-source environment developed in the industry, which accurately emulates the bidding process. Our work demonstrates the most promising use cases for the considered autobidding algorithms, highlights their surprising drawbacks, and evaluates them according to multiple metrics. We select the evaluation metrics that illustrate the performance of the autobidding algorithms, the corresponding costs, and track the budget pacing. Such a choice of metrics makes our results applicable to the broad range of platforms where autobidding is effective. The presented comparison results help practitioners to evaluate the candidate autobidding algorithms from different perspectives and select ones that are efficient according to their companies' targets.

Ivan Zhigalskii, Andrey Pudovikov, Aleksandr Katrutsa et al.

Modern e-commerce platforms employ various auction mechanisms to allocate paid slots for a given item. To scale this approach to the millions of auctions, the platforms suggest promotion tools based on the autobidding algorithms. These algorithms typically depend on the Click-Through-Rate (CTR) and Conversion-Rate (CVR) estimates provided by a pre-trained machine learning model. However, the predictions of such models are uncertain and can significantly affect the performance of the autobidding algorithm. To address this issue, we propose the DenoiseBid method, which corrects the generated CTRs and CVRs to make the resulting bids more efficient in auctions. The underlying idea of our method is to employ a Bayesian approach and replace noisy CTR or CVR estimates with those from recovered distributions. To demonstrate the performance of the proposed approach, we perform extensive experiments on the synthetic, iPinYou, and BAT datasets. To evaluate the robustness of our approach to the noise scale, we use synthetic noise and noise estimated from the predictions of the pre-trained machine learning model.

Anastasiia Soboleva, Andrey Pudovikov, Roman Snetkov et al.

Online advertising platforms often face a common challenge: the cold start problem. Insufficient behavioral data (clicks) makes accurate click-through rate (CTR) forecasting of new ads challenging. CTR for "old" items can also be significantly underestimated due to their early performance influencing their long-term behavior on the platform. The cold start problem has far-reaching implications for businesses, including missed long-term revenue opportunities. To mitigate this issue, we developed a UCB-like algorithm under multi-armed bandit (MAB) setting for positional-based model (PBM), specifically tailored to auction pay-per-click systems. Our proposed algorithm successfully combines theory and practice: we obtain theoretical upper estimates of budget regret, and conduct a series of experiments on synthetic and real-world data that confirm the applicability of the method on the real platform. In addition to increasing the platform's long-term profitability, we also propose a mechanism for maintaining short-term profits through controlled exploration and exploitation of items.

Yana Kashinskaya, Egor Samosvat, Akmal Artikov

We propose a link prediction algorithm that is based on spring-electrical models. The idea to study these models came from the fact that spring-electrical models have been successfully used for networks visualization. A good network visualization usually implies that nodes similar in terms of network topology, e.g., connected and/or belonging to one cluster, tend to be visualized close to each other. Therefore, we assumed that the Euclidean distance between nodes in the obtained network layout correlates with a probability of a link between them. We evaluate the proposed method against several popular baselines and demonstrate its flexibility by applying it to undirected, directed and bipartite networks.

Rhicheek Patra, Egor Samosvat, Michael Roizner et al.

Recommenders have become widely popular in recent years because of their broader applicability in many e-commerce applications. These applications rely on recommenders for generating advertisements for various offers or providing content recommendations. However, the quality of the generated recommendations depends on user features (like demography, temporality), offer features (like popularity, price), and user-offer features (like implicit or explicit feedback). Current state-of-the-art recommenders do not explore such diverse features concurrently while generating the recommendations. In this paper, we first introduce the notion of Trackers which enables us to capture the above-mentioned features and thus incorporate users' online behaviour through statistical aggregates of different features (demography, temporality, popularity, price). We also show how to capture offer-to-offer relations, based on their consumption sequence, leveraging neural embeddings for offers in our Offer2Vec algorithm. We then introduce BoostJet, a novel recommender which integrates the Trackers along with the neural embeddings using MatrixNet, an efficient distributed implementation of gradient boosted decision tree, to improve the recommendation quality significantly. We provide an in-depth evaluation of BoostJet on Yandex's dataset, collecting online behaviour from tens of millions of online users, to demonstrate the practicality of BoostJet in terms of recommendation quality as well as scalability.

Damien Lefortier, Liudmila Ostroumova, Egor Samosvat et al.

Nowadays, more and more people use the Web as their primary source of up-to-date information. In this context, fast crawling and indexing of newly created Web pages has become crucial for search engines, especially because user traffic to a significant fraction of these new pages (like news, blog and forum posts) grows really quickly right after they appear, but lasts only for several days. In this paper, we study the problem of timely finding and crawling of such ephemeral new pages (in terms of user interest). Traditional crawling policies do not give any particular priority to such pages and may thus crawl them not quickly enough, and even crawl already obsolete content. We thus propose a new metric, well thought out for this task, which takes into account the decrease of user interest for ephemeral pages over time. We show that most ephemeral new pages can be found at a relatively small set of content sources and present a procedure for finding such a set. Our idea is to periodically recrawl content sources and crawl newly created pages linked from them, focusing on high-quality (in terms of user interest) content. One of the main difficulties here is to divide resources between these two activities in an efficient way. We find the adaptive balance between crawls and recrawls by maximizing the proposed metric. Further, we incorporate search engine click logs to give our crawler an insight about the current user demands. Efficiency of our approach is finally demonstrated experimentally on real-world data.

Damien Lefortier, Liudmila Ostroumova, Egor Samosvat

We present a detailed study of the part of the Web related to media content, i.e., the Media Web. Using publicly available data, we analyze the evolution of incoming and outgoing links from and to media pages. Based on our observations, we propose a new class of models for the appearance of new media content on the Web where different \textit{attractiveness} functions of nodes are possible including ones taken from well-known preferential attachment and fitness models. We analyze these models theoretically and empirically and show which ones realistically predict both the incoming degree distribution and the so-called \textit{recency property} of the Media Web, something that existing models did not do well. Finally we compare these models by estimating the likelihood of the real-world link graph from our data set given each model and obtain that models we introduce are significantly more likely than previously proposed ones. One of the most surprising results is that in the Media Web the probability for a post to be cited is determined, most likely, by its quality rather than by its current popularity.