Alex Nikulkov

Dmytro Korenkevych, Frank Cheng, Artsiom Balakir et al.

The online advertising market, with its thousands of auctions run per second, presents a daunting challenge for advertisers who wish to optimize their spend under a budget constraint. Thus, advertising platforms typically provide automated agents to their customers, which act on their behalf to bid for impression opportunities in real time at scale. Because these proxy agents are owned by the platform but use advertiser funds to operate, there is a strong practical need to balance reliability and explainability of the agent with optimizing power. We propose a generalizable approach to optimizing bidding policies in production environments by learning from real data using offline reinforcement learning. This approach can be used to optimize any differentiable base policy (practically, a heuristic policy based on principles which the advertiser can easily understand), and only requires data generated by the base policy itself. We use a hybrid agent architecture that combines arbitrary base policies with deep neural networks, where only the optimized base policy parameters are eventually deployed, and the neural network part is discarded after training. We demonstrate that such an architecture achieves statistically significant performance gains in both simulated and at-scale production bidding environments. Our approach does not incur additional infrastructure, safety, or explainability costs, as it directly optimizes parameters of existing production routines without replacing them with black box-style models like neural networks.

Hongbo Guo, Ruben Naeff, Alex Nikulkov et al.

Bandit learning has been an increasingly popular design choice for recommender system. Despite the strong interest in bandit learning from the community, there remains multiple bottlenecks that prevent many bandit learning approaches from productionalization. One major bottleneck is how to test the effectiveness of bandit algorithm with fairness and without data leakage. Different from supervised learning algorithms, bandit learning algorithms emphasize greatly on the data collection process through their explorative nature. Such explorative behavior may induce unfair evaluation in a classic A/B test setting. In this work, we apply upper confidence bound (UCB) to our large scale short video recommender system and present a test framework for the production bandit learning life-cycle with a new set of metrics. Extensive experiment results show that our experiment design is able to fairly evaluate the performance of bandit learning in the recommender system.

Zheqing Zhu, Rodrigo de Salvo Braz, Jalaj Bhandari et al.

Reinforcement learning (RL) is a versatile framework for optimizing long-term goals. Although many real-world problems can be formalized with RL, learning and deploying a performant RL policy requires a system designed to address several important challenges, including the exploration-exploitation dilemma, partial observability, dynamic action spaces, and safety concerns. While the importance of these challenges has been well recognized, existing open-source RL libraries do not explicitly address them. This paper introduces Pearl, a Production-Ready RL software package designed to embrace these challenges in a modular way. In addition to presenting benchmarking results, we also highlight examples of Pearl's ongoing industry adoption to demonstrate its advantages for production use cases. Pearl is open sourced on GitHub at github.com/facebookresearch/pearl and its official website is pearlagent.github.io.

Ruiyang Xu, Jalaj Bhandari, Dmytro Korenkevych et al.

Auction-based recommender systems are prevalent in online advertising platforms, but they are typically optimized to allocate recommendation slots based on immediate expected return metrics, neglecting the downstream effects of recommendations on user behavior. In this study, we employ reinforcement learning to optimize for long-term return metrics in an auction-based recommender system. Utilizing temporal difference learning, a fundamental reinforcement learning algorithm, we implement an one-step policy improvement approach that biases the system towards recommendations with higher long-term user engagement metrics. This optimizes value over long horizons while maintaining compatibility with the auction framework. Our approach is grounded in dynamic programming ideas which show that our method provably improves upon the existing auction-based base policy. Through an online A/B test conducted on an auction-based recommender system which handles billions of impressions and users daily, we empirically establish that our proposed method outperforms the current production system in terms of long-term user engagement metrics.