Florian Carichon

Florian Carichon, Romain Rampa, Golnoosh Farnadi

Novelty modeling and detection is a core topic in Natural Language Processing (NLP), central to numerous tasks such as recommender systems and automatic summarization. It involves identifying pieces of text that deviate in some way from previously known information. However, novelty is also a crucial determinant of the unique perception of relevance and quality of an experience, as it rests upon each individual's understanding of the world. Social factors, particularly cultural background, profoundly influence perceptions of novelty and innovation. Cultural novelty arises from differences in salience and novelty as shaped by the distance between distinct communities. While cultural diversity has garnered increasing attention in artificial intelligence (AI), the lack of robust metrics for quantifying cultural novelty hinders a deeper understanding of these divergences. This gap limits quantifying and understanding cultural differences within computational frameworks. To address this, we propose an interdisciplinary framework that integrates knowledge from sociology and management. Central to our approach is GlobalFusion, a novel dataset comprising 500 dishes and approximately 100,000 cooking recipes capturing cultural adaptation from over 150 countries. By introducing a set of Jensen-Shannon Divergence metrics for novelty, we leverage this dataset to analyze textual divergences when recipes from one community are modified by another with a different cultural background. The results reveal significant correlations between our cultural novelty metrics and established cultural measures based on linguistic, religious, and geographical distances. Our findings highlight the potential of our framework to advance the understanding and measurement of cultural diversity in AI.

Armin Moradi, Nicola Neophytou, Florian Carichon et al.

Popularity bias in recommender systems can increase cultural overrepresentation by favoring norms from dominant cultures and marginalizing underrepresented groups. This issue is critical for platforms offering cultural products, as they influence consumption patterns and human perceptions. In this work, we address popularity bias by identifying demographic biases within prototype-based matrix factorization methods. Using the country of origin as a proxy for cultural identity, we link this demographic attribute to popularity bias by refining the embedding space learning process. First, we propose filtering out irrelevant prototypes to improve representativity. Second, we introduce a regularization technique to enforce a uniform distribution of prototypes within the embedding space. Across four datasets, our results demonstrate a 27\% reduction in the average rank of long-tail items and a 2\% reduction in the average rank of items from underrepresented countries. Additionally, our model achieves a 2\% improvement in HitRatio@10 compared to the state-of-the-art, highlighting that fairness is enhanced without compromising recommendation quality. Moreover, the distribution of prototypes leads to more inclusive explanations by better aligning items with diverse prototypes.