Ahmed Sayeed Faruk

Md Aminul Islam, Ahmed Sayeed Faruk, Sourav Medya et al.

Collaborative filtering (CF) models based on graph neural networks (GNNs) achieve strong performance in recommender systems by propagating user-item signals over interaction graphs. However, they are highly susceptible to popularity bias, since skewed interaction distributions and repeated message passing across high-order neighborhoods amplify the influence of popular items while suppressing long-tail ones. Existing debiasing approaches, including re-weighting objectives, regularization, causal methods, and post-processing, are less effective in GNN-based settings because they do not directly counteract bias propagated through the aggregation process, and recent in-aggregation weighting methods often rely on static heuristics or unstable embedding estimates. We propose Debiasing Popularity Amplification in Aggregation (DPAA), a popularity debiasing framework for GNN-based CF that integrates adaptive, embedding-aware interaction weighting and layer-wise weighting directly into message passing. DPAA assigns interaction-level weights from a representation-aware popularity signal, stabilized by a smooth transition from pre-trained to evolving model embeddings during training. It further introduces a layer-wise weighting that amplifies higher-order neighborhoods, surfacing long-range interactions with diverse and underexposed items. Experiments on real-world and semi-synthetic datasets show that DPAA outperforms state-of-the-art popularity-bias correction methods for GNN-based CF.

Ahmed Sayeed Faruk, Elena Zheleva

Recommender systems relying on contextual multi-armed bandits continuously improve relevant item recommendations by taking into account the contextual information. The objective of bandit algorithms is to learn the best arm (e.g., best item to recommend) for each user and thus maximize the cumulative rewards from user engagement with the recommendations. The context that these algorithms typically consider are the user and item attributes. However, in the context of social networks where $\textit{the action of one user can influence the actions and rewards of other users,}$ neighbors' actions are also a very important context, as they can have not only predictive power but also can impact future rewards through spillover. Moreover, influence susceptibility can vary for different people based on their preferences and the closeness of ties to other users which leads to heterogeneity in the spillover effects. Here, we present a framework that allows contextual multi-armed bandits to account for such heterogeneous spillovers when choosing the best arm for each user. Our experiments on several semi-synthetic and real-world datasets show that our framework leads to significantly higher rewards than existing state-of-the-art solutions that ignore the network information and potential spillover.

Ahmed Sayeed Faruk, Elena Zheleva

Stimulated word-of-mouth is a strategy that promotes information sharing through prompts or incentives. Optimizing stimulated word-of-mouth through social networks requires identifying and targeting connected users who are most susceptible to spillover, a phenomenon where the influence of recommendations extends beyond the immediate audience to impact their connected users. The probability of spillover varies across individuals, and their connections, leading to heterogeneity. Understanding and accurately estimating the spillover probabilities among users in social networks is crucial for improving the effectiveness of stimulated word-of-mouth. To address this, we present a novel contextual multi-armed bandit framework that learns individual spillover probabilities and ranks connected users to maximize rewards from stimulated word-of-mouth. Experiments on real-world network datasets demonstrate that accounting for spillover heterogeneity enhances the targeting precision of top-$k$ connected users, boosting rewards and outperforming baseline methods that do not learn individual spillover effects.

Ahmed Sayeed Faruk, Mohammad Shahverdikondori, Elena Zheleva

In networked environments, users frequently share recommendations about content, products, services, and courses of action with others. The extent to which such recommendations are successful and adopted is highly contextual, dependent on the characteristics of the sender, recipient, their relationship, the recommended item, and the medium, which makes peer influence probabilities highly heterogeneous. Accurate estimation of these probabilities is key to understanding information diffusion processes and to improving the effectiveness of viral marketing strategies. However, learning these probabilities from data is challenging; static data may capture correlations between peer recommendations and peer actions but fails to reveal influence relationships. Online learning algorithms can learn these probabilities from interventions but either waste resources by learning from random exploration or optimize for rewards, thus favoring exploration of the space with higher influence probabilities. In this work, we study learning peer influence probabilities under a contextual linear bandit framework. We show that a fundamental trade-off can arise between regret minimization and estimation error, characterize all achievable rate pairs, and propose an uncertainty-guided exploration algorithm that, by tuning a parameter, attains any pair within this trade-off. Our experiments on semi-synthetic network datasets show the advantages of our method over static methods and contextual bandits that ignore this trade-off.

Ahmed Sayeed Faruk, Jason Sulskis, Elena Zheleva

The gold standard for estimating causal effects is randomized controlled trial (RCT) or A/B testing where a random group of individuals from a population of interest are given treatment and the outcome is compared to a random group of individuals from the same population. However, A/B testing is challenging in the presence of interference, commonly occurring in social networks, where individuals can impact each others outcome. Moreover, A/B testing can incur a high performance loss when one of the treatment arms has a poor performance and the test continues to treat individuals with it. Therefore, it is important to design a strategy that can adapt over time and efficiently learn the total treatment effect in the network. We introduce two cluster-based multi-armed bandit (MAB) algorithms to gradually estimate the total treatment effect in a network while maximizing the expected reward by making a tradeoff between exploration and exploitation. We compare the performance of our MAB algorithms with a vanilla MAB algorithm that ignores clusters and the corresponding RCT methods on semi-synthetic data with simulated interference. The vanilla MAB algorithm shows higher reward-action ratio at the cost of higher treatment effect error due to undesired spillover. The cluster-based MAB algorithms show higher reward-action ratio compared to their corresponding RCT methods without sacrificing much accuracy in treatment effect estimation.