Canfer Akbulut

Canfer Akbulut, Rasmi Elasmar, Abhishek Roy et al.

Interest in the concept of AI-driven harmful manipulation is growing, yet current approaches to evaluating it are limited. This paper introduces a framework for evaluating harmful AI manipulation via context-specific human-AI interaction studies. We illustrate the utility of this framework by assessing an AI model with 10,101 participants spanning interactions in three AI use domains (public policy, finance, and health) and three locales (US, UK, and India). Overall, we find that that the tested model can produce manipulative behaviours when prompted to do so and, in experimental settings, is able to induce belief and behaviour changes in study participants. We further find that context matters: AI manipulation differs between domains, suggesting that it needs to be evaluated in the high-stakes context(s) in which an AI system is likely to be used. We also identify significant differences across our tested geographies, suggesting that AI manipulation results from one geographic region may not generalise to others. Finally, we find that the frequency of manipulative behaviours (propensity) of an AI model is not consistently predictive of the likelihood of manipulative success (efficacy), underscoring the importance of studying these dimensions separately. To facilitate adoption of our evaluation framework, we detail our testing protocols and make relevant materials publicly available. We conclude by discussing open challenges in evaluating harmful manipulation by AI models.

Irina Jurenka, Markus Kunesch, Kevin R. McKee et al.

A major challenge facing the world is the provision of equitable and universal access to quality education. Recent advances in generative AI (gen AI) have created excitement about the potential of new technologies to offer a personal tutor for every learner and a teaching assistant for every teacher. The full extent of this dream, however, has not yet materialised. We argue that this is primarily due to the difficulties with verbalising pedagogical intuitions into gen AI prompts and the lack of good evaluation practices, reinforced by the challenges in defining excellent pedagogy. Here we present our work collaborating with learners and educators to translate high level principles from learning science into a pragmatic set of seven diverse educational benchmarks, spanning quantitative, qualitative, automatic and human evaluations; and to develop a new set of fine-tuning datasets to improve the pedagogical capabilities of Gemini, introducing LearnLM-Tutor. Our evaluations show that LearnLM-Tutor is consistently preferred over a prompt tuned Gemini by educators and learners on a number of pedagogical dimensions. We hope that this work can serve as a first step towards developing a comprehensive educational evaluation framework, and that this can enable rapid progress within the AI and EdTech communities towards maximising the positive impact of gen AI in education.

Seliem El-Sayed, Canfer Akbulut, Amanda McCroskery et al.

Recent generative AI systems have demonstrated more advanced persuasive capabilities and are increasingly permeating areas of life where they can influence decision-making. Generative AI presents a new risk profile of persuasion due the opportunity for reciprocal exchange and prolonged interactions. This has led to growing concerns about harms from AI persuasion and how they can be mitigated, highlighting the need for a systematic study of AI persuasion. The current definitions of AI persuasion are unclear and related harms are insufficiently studied. Existing harm mitigation approaches prioritise harms from the outcome of persuasion over harms from the process of persuasion. In this paper, we lay the groundwork for the systematic study of AI persuasion. We first put forward definitions of persuasive generative AI. We distinguish between rationally persuasive generative AI, which relies on providing relevant facts, sound reasoning, or other forms of trustworthy evidence, and manipulative generative AI, which relies on taking advantage of cognitive biases and heuristics or misrepresenting information. We also put forward a map of harms from AI persuasion, including definitions and examples of economic, physical, environmental, psychological, sociocultural, political, privacy, and autonomy harm. We then introduce a map of mechanisms that contribute to harmful persuasion. Lastly, we provide an overview of approaches that can be used to mitigate against process harms of persuasion, including prompt engineering for manipulation classification and red teaming. Future work will operationalise these mitigations and study the interaction between different types of mechanisms of persuasion.

Lujain Ibrahim, Canfer Akbulut, Rasmi Elasmar et al.

The tendency of users to anthropomorphise large language models (LLMs) is of growing interest to AI developers, researchers, and policy-makers. Here, we present a novel method for empirically evaluating anthropomorphic LLM behaviours in realistic and varied settings. Going beyond single-turn static benchmarks, we contribute three methodological advances in state-of-the-art (SOTA) LLM evaluation. First, we develop a multi-turn evaluation of 14 anthropomorphic behaviours. Second, we present a scalable, automated approach by employing simulations of user interactions. Third, we conduct an interactive, large-scale human subject study (N=1101) to validate that the model behaviours we measure predict real users' anthropomorphic perceptions. We find that all SOTA LLMs evaluated exhibit similar behaviours, characterised by relationship-building (e.g., empathy and validation) and first-person pronoun use, and that the majority of behaviours only first occur after multiple turns. Our work lays an empirical foundation for investigating how design choices influence anthropomorphic model behaviours and for progressing the ethical debate on the desirability of these behaviours. It also showcases the necessity of multi-turn evaluations for complex social phenomena in human-AI interaction.

Laura Weidinger, John Mellor, Bernat Guillen Pegueroles et al.

This research introduces STAR, a sociotechnical framework that improves on current best practices for red teaming safety of large language models. STAR makes two key contributions: it enhances steerability by generating parameterised instructions for human red teamers, leading to improved coverage of the risk surface. Parameterised instructions also provide more detailed insights into model failures at no increased cost. Second, STAR improves signal quality by matching demographics to assess harms for specific groups, resulting in more sensitive annotations. STAR further employs a novel step of arbitration to leverage diverse viewpoints and improve label reliability, treating disagreement not as noise but as a valuable contribution to signal quality.