Alexander Brinkmann

Alexander Brinkmann, Roee Shraga, Christian Bizer

E-commerce platforms require structured product data in the form of attribute-value pairs to offer features such as faceted product search or attribute-based product comparison. However, vendors often provide unstructured product descriptions, necessitating the extraction of attribute-value pairs from these texts. BERT-based extraction methods require large amounts of task-specific training data and struggle with unseen attribute values. This paper explores using large language models (LLMs) as a more training-data efficient and robust alternative. We propose prompt templates for zero-shot and few-shot scenarios, comparing textual and JSON-based target schema representations. Our experiments show that GPT-4 achieves the highest average F1-score of 85% using detailed attribute descriptions and demonstrations. Llama-3-70B performs nearly as well, offering a competitive open-source alternative. GPT-4 surpasses the best PLM baseline by 5% in F1-score. Fine-tuning GPT-3.5 increases the performance to the level of GPT-4 but reduces the model's ability to generalize to unseen attribute values.

Alexander Brinkmann, Roee Shraga, Christian Bizer

The goal of entity resolution is to identify records in multiple datasets that represent the same real-world entity. However, comparing all records across datasets can be computationally intensive, leading to long runtimes. To reduce these runtimes, entity resolution pipelines are constructed of two parts: a blocker that applies a computationally cheap method to select candidate record pairs, and a matcher that afterwards identifies matching pairs from this set using more expensive methods. This paper presents SC-Block, a blocking method that utilizes supervised contrastive learning for positioning records in the embedding space, and nearest neighbour search for candidate set building. We benchmark SC-Block against eight state-of-the-art blocking methods. In order to relate the training time of SC-Block to the reduction of the overall runtime of the entity resolution pipeline, we combine SC-Block with four matching methods into complete pipelines. For measuring the overall runtime, we determine candidate sets with 99.5% pair completeness and pass them to the matcher. The results show that SC-Block is able to create smaller candidate sets and pipelines with SC-Block execute 1.5 to 2 times faster compared to pipelines with other blockers, without sacrificing F1 score. Blockers are often evaluated using relatively small datasets which might lead to runtime effects resulting from a large vocabulary size being overlooked. In order to measure runtimes in a more challenging setting, we introduce a new benchmark dataset that requires large numbers of product offers to be blocked. On this large-scale benchmark dataset, pipelines utilizing SC-Block and the best-performing matcher execute 8 times faster than pipelines utilizing another blocker with the same matcher reducing the runtime from 2.5 hours to 18 minutes, clearly compensating for the 5 minutes required for training SC-Block.

Alexander Brinkmann, Roee Shraga, Reng Chiz Der et al.

Structured product data in the form of attribute/value pairs is the foundation of many e-commerce applications such as faceted product search, product comparison, and product recommendation. Product offers often only contain textual descriptions of the product attributes in the form of titles or free text. Hence, extracting attribute/value pairs from textual product descriptions is an essential enabler for e-commerce applications. In order to excel, state-of-the-art product information extraction methods require large quantities of task-specific training data. The methods also struggle with generalizing to out-of-distribution attributes and attribute values that were not a part of the training data. Due to being pre-trained on huge amounts of text as well as due to emergent effects resulting from the model size, Large Language Models like ChatGPT have the potential to address both of these shortcomings. This paper explores the potential of ChatGPT for extracting attribute/value pairs from product descriptions. We experiment with different zero-shot and few-shot prompt designs. Our results show that ChatGPT achieves a performance similar to a pre-trained language model but requires much smaller amounts of training data and computation for fine-tuning.

Alexander Brinkmann, Nick Baumann, Christian Bizer

Product offers on e-commerce websites often consist of a product title and a textual product description. In order to enable features such as faceted product search or to generate product comparison tables, it is necessary to extract structured attribute-value pairs from the unstructured product titles and descriptions and to normalize the extracted values to a single, unified scale for each attribute. This paper explores the potential of using large language models (LLMs), such as GPT-3.5 and GPT-4, to extract and normalize attribute values from product titles and descriptions. We experiment with different zero-shot and few-shot prompt templates for instructing LLMs to extract and normalize attribute-value pairs. We introduce the Web Data Commons - Product Attribute Value Extraction (WDC-PAVE) benchmark dataset for our experiments. WDC-PAVE consists of product offers from 59 different websites which provide schema.org annotations. The offers belong to five different product categories, each with a specific set of attributes. The dataset provides manually verified attribute-value pairs in two forms: (i) directly extracted values and (ii) normalized attribute values. The normalization of the attribute values requires systems to perform the following types of operations: name expansion, generalization, unit of measurement conversion, and string wrangling. Our experiments demonstrate that GPT-4 outperforms the PLM-based extraction methods SU-OpenTag, AVEQA, and MAVEQA by 10%, achieving an F1-score of 91%. For the extraction and normalization of product attribute values, GPT-4 achieves a similar performance to the extraction scenario, while being particularly strong at string wrangling and name expansion.

Alexander Brinkmann, Christian Bizer

Structured product data, in the form of attribute-value pairs, is essential for e-commerce platforms to support features such as faceted product search and attribute-based product comparison. However, vendors often provide unstructured product descriptions, making attribute value extraction necessary to ensure data consistency and usability. Large language models (LLMs) have demonstrated their potential for product attribute value extraction in few-shot scenarios. Recent research has shown that self-refinement techniques can improve the performance of LLMs on tasks such as code generation and text-to-SQL translation. For other tasks, the application of these techniques has resulted in increased costs due to processing additional tokens, without achieving any improvement in performance. This paper investigates applying two self-refinement techniques (error-based prompt rewriting and self-correction) to the product attribute value extraction task. The self-refinement techniques are evaluated across zero-shot, few-shot in-context learning, and fine-tuning scenarios using GPT-4o. The experiments show that both self-refinement techniques fail to significantly improve the extraction performance while substantially increasing processing costs. For scenarios with development data, fine-tuning yields the highest performance, while the ramp-up costs of fine-tuning are balanced out as the amount of product descriptions increases.