Chunjie Chen

Hongxu Ma, Han Zhou, Chenghou Jin et al.

Watch time has emerged as a pivotal metric for optimizing deep user engagement in short-video recommender systems. However, current methods of watch time prediction (WTP) suffer from inherent paradigm-specific limitations. Direct Regression faces mean-collapse due to unimodal Gaussian assumptions, while Ordinal Regression is hampered by quantization errors from rigid discretization. Similarly, Discrete Generative Regression struggles with high inference latency and heuristic vocabulary design. Beyond these specific flaws, a shared deficiency is the inability to capture the intrinsic multimodality and heterogeneity of User-Item Interaction Patterns. To address these challenges, we first revisit the WTP problem from a causal perspective and identify these user-specific patterns as structural confounders that modulate watch time outcomes, where identical interests manifest as distinct watch time outcomes conditioned on diverse user habits. Then, we formally propose a new (or the fourth) paradigm -- Continuous Generative Regression, and introduce FlowTime, a novel method utilizing a One-step Generative Variational Autoencoder. FlowTime effectively circumvents the latency of iterative denoising while maintaining the expressivity of continuous latent spaces. Furthermore, we design a Flow-based Personalized Prior that leverages NFs to warp a standard Gaussian prior into a complex, history-conditioned manifold, thereby enabling the adaptive modeling of multimodal interaction patterns. Finally, we build TimeRec, the first open-source WTP Library, alongside a novel personalization metric to establish a rigorous benchmarking standard. Extensive offline experiments and online A/B tests demonstrate FlowTime's significant superiority over SOTA methods.

Dagui Chen, Qi Yan, Chunjie Chen et al.

A contemporary feed application usually provides blended results of organic items and sponsored items~(ads) to users. Conventionally, ads are exposed at fixed positions. Such a static exposure strategy is inefficient due to ignoring users' personalized preferences towards ads. To this end, adaptive ad exposure has become an appealing strategy to boost the overall performance of the feed. However, existing approaches to implementing the adaptive ad exposure still suffer from several limitations: 1) they usually fall into sub-optimal solutions because of only focusing on request-level optimization without consideration of the long-term application-level performance and constraints, 2) they neglect the necessity of keeping the game-theoretical properties of ad auctions, which may lead to anarchy in bidding, and 3) they can hardly be deployed in large-scale applications due to high computational complexity. In this paper, we focus on long-term performance optimization under hierarchical constraints in feeds and formulate the adaptive ad exposure as a Dynamic Knapsack Problem. We propose an effective approach: Hierarchically Constrained Adaptive Ad Exposure~(HCA2E). We present that HCA2E possesses desired game-theoretical properties, computational efficiency, and performance robustness. Comprehensive offline and online experiments on a leading e-commerce application demonstrate the significant performance superiority of HCA2E over representative baselines. HCA2E has also been deployed on this application to serve millions of daily users.

Mingtong Dai, Guanqi Peng, Yongjie Bai et al.

Previous imitation learning policies predict future actions at every control step, whether in smooth motion phases or precise, contact-rich operation phases. This uniform treatment is wasteful: most steps in a manipulation trajectory traverse free space and carry little task-relevant information, while a small fraction of \emph{key} steps around contacts, grasps, and alignment demand dense, high-resolution prediction. We propose a novel \emph{action relabeling} mechanism: at each timestep in a skip segment, we replace the behavior cloning target with the action at the entrance of the next key segment, enabling the policy to leap over redundant steps in a single decision. The resulting \textbf{Skip Policy (SkiP)} dynamically leaps over skip segments and intensively refines actions in key segments, within a single unified network requiring no learned skip planner or hierarchical structure. To automatically partition demonstrations into key and skip segments without manual annotation, we introduce \emph{Motion Spectrum Keying} (MSK), a fast, task-agnostic procedure that detects local motion complexity from action signals. Extensive experiments across 72 simulated manipulation tasks and three real-robot tasks show that SkiP reduces executed steps by $15$--$40\%$ while matching or improving success rates across various policy backbones. Project page: \texttt{https://pgq18.github.io/SkiP-page/}.

Hongxu Ma, Kai Tian, Tao Zhang et al.

Watch time prediction (WTP) has emerged as a pivotal task in short video recommendation systems, designed to quantify user engagement through continuous interaction modeling. Predicting users' watch times on videos often encounters fundamental challenges, including wide value ranges and imbalanced data distributions, which can lead to significant estimation bias when directly applying regression techniques. Recent studies have attempted to address these issues by converting the continuous watch time estimation into an ordinal regression task. While these methods demonstrate partial effectiveness, they exhibit notable limitations: (1) the discretization process frequently relies on bucket partitioning, inherently reducing prediction flexibility and accuracy and (2) the interdependencies among different partition intervals remain underutilized, missing opportunities for effective error correction. Inspired by language modeling paradigms, we propose a novel Generative Regression (GR) framework that reformulates WTP as a sequence generation task. Our approach employs \textit{structural discretization} to enable nearly lossless value reconstruction while maintaining prediction fidelity. Through carefully designed vocabulary construction and label encoding schemes, each watch time is bijectively mapped to a token sequence. To mitigate the training-inference discrepancy caused by teacher-forcing, we introduce a \textit{curriculum learning with embedding mixup} strategy that gradually transitions from guided to free-generation modes. We evaluate our method against state-of-the-art approaches on two public datasets and one industrial dataset. We also perform online A/B testing on the Kuaishou App to confirm the real-world effectiveness. The results conclusively show that GR outperforms existing techniques significantly.

Weixun Wang, Junqi Jin, Jianye Hao et al.

In E-commerce advertising, where product recommendations and product ads are presented to users simultaneously, the traditional setting is to display ads at fixed positions. However, under such a setting, the advertising system loses the flexibility to control the number and positions of ads, resulting in sub-optimal platform revenue and user experience. Consequently, major e-commerce platforms (e.g., Taobao.com) have begun to consider more flexible ways to display ads. In this paper, we investigate the problem of advertising with adaptive exposure: can we dynamically determine the number and positions of ads for each user visit under certain business constraints so that the platform revenue can be increased? More specifically, we consider two types of constraints: request-level constraint ensures user experience for each user visit, and platform-level constraint controls the overall platform monetization rate. We model this problem as a Constrained Markov Decision Process with per-state constraint (psCMDP) and propose a constrained two-level reinforcement learning approach to decompose the original problem into two relatively independent sub-problems. To accelerate policy learning, we also devise a constrained hindsight experience replay mechanism. Experimental evaluations on industry-scale real-world datasets demonstrate the merits of our approach in both obtaining higher revenue under the constraints and the effectiveness of the constrained hindsight experience replay mechanism.