Sonam Damani

Shouchang Guo, Sonam Damani, Keng-hao Chang

Ads relevance models are crucial in determining the relevance between user search queries and ad offers, often framed as a classification problem. The complexity of modeling increases significantly with multiple ad types and varying scenarios that exhibit both similarities and differences. In this work, we introduce a novel multi-faceted attention model that performs task aware feature combination and cross task interaction modeling. Our technique formulates the feature combination problem as "language" modeling with auto-regressive attentions across both feature and task dimensions. Specifically, we introduce a new dimension of task ID encoding for task representations, thereby enabling precise relevance modeling across diverse ad scenarios with substantial improvement in generality capability for unseen tasks. We demonstrate that our model not only effectively handles the increased computational and maintenance demands as scenarios proliferate, but also outperforms generalized DNN models and even task-specific models across a spectrum of ad applications using a single unified model.

Shouchang Guo, Sonam Damani, Keng-hao Chang

In prompt tuning, a prefix or suffix text is added to the prompt, and the embeddings (soft prompts) or token indices (hard prompts) of the prefix/suffix are optimized to gain more control over language models for specific tasks. This approach eliminates the need for hand-crafted prompt engineering or explicit model fine-tuning. Prompt tuning is significantly more parameter-efficient than model fine-tuning, as it involves optimizing partial inputs of language models to produce desired outputs. In this work, we aim to further reduce the amount of trainable parameters required for a language model to perform well on specific tasks. We propose Low-rank Prompt Tuning (LoPT), a low-rank model for prompts that achieves efficient prompt optimization. The proposed method demonstrates similar outcomes to full parameter prompt tuning while reducing the number of trainable parameters by a factor of 5. It also provides promising results compared to the state-of-the-art methods that would require 10 to 20 times more parameters.