Guillermo Ortiz-Jimenez

h-index1
2papers
4citations

2 Papers

22.5CROct 10, 2025
SynthID-Image: Image watermarking at internet scale

Sven Gowal, Rudy Bunel, Florian Stimberg et al.

We introduce SynthID-Image, a deep learning-based system for invisibly watermarking AI-generated imagery. This paper documents the technical desiderata, threat models, and practical challenges of deploying such a system at internet scale, addressing key requirements of effectiveness, fidelity, robustness, and security. SynthID-Image has been used to watermark over ten billion images and video frames across Google's services and its corresponding verification service is available to trusted testers. For completeness, we present an experimental evaluation of an external model variant, SynthID-O, which is available through partnerships. We benchmark SynthID-O against other post-hoc watermarking methods from the literature, demonstrating state-of-the-art performance in both visual quality and robustness to common image perturbations. While this work centers on visual media, the conclusions on deployment, constraints, and threat modeling generalize to other modalities, including audio. This paper provides a comprehensive documentation for the large-scale deployment of deep learning-based media provenance systems.

29.1LGJun 27, 2024
UnUnlearning: Unlearning is not sufficient for content regulation in advanced generative AI

Ilia Shumailov, Jamie Hayes, Eleni Triantafillou et al.

Exact unlearning was first introduced as a privacy mechanism that allowed a user to retract their data from machine learning models on request. Shortly after, inexact schemes were proposed to mitigate the impractical costs associated with exact unlearning. More recently unlearning is often discussed as an approach for removal of impermissible knowledge i.e. knowledge that the model should not possess such as unlicensed copyrighted, inaccurate, or malicious information. The promise is that if the model does not have a certain malicious capability, then it cannot be used for the associated malicious purpose. In this paper we revisit the paradigm in which unlearning is used for in Large Language Models (LLMs) and highlight an underlying inconsistency arising from in-context learning. Unlearning can be an effective control mechanism for the training phase, yet it does not prevent the model from performing an impermissible act during inference. We introduce a concept of ununlearning, where unlearned knowledge gets reintroduced in-context, effectively rendering the model capable of behaving as if it knows the forgotten knowledge. As a result, we argue that content filtering for impermissible knowledge will be required and even exact unlearning schemes are not enough for effective content regulation. We discuss feasibility of ununlearning for modern LLMs and examine broader implications.