Dennis Assenmacher

Indira Sen, Dennis Assenmacher, Mattia Samory et al.

NLP models are used in a variety of critical social computing tasks, such as detecting sexist, racist, or otherwise hateful content. Therefore, it is imperative that these models are robust to spurious features. Past work has attempted to tackle such spurious features using training data augmentation, including Counterfactually Augmented Data (CADs). CADs introduce minimal changes to existing training data points and flip their labels; training on them may reduce model dependency on spurious features. However, manually generating CADs can be time-consuming and expensive. Hence in this work, we assess if this task can be automated using generative NLP models. We automatically generate CADs using Polyjuice, ChatGPT, and Flan-T5, and evaluate their usefulness in improving model robustness compared to manually-generated CADs. By testing both model performance on multiple out-of-domain test sets and individual data point efficacy, our results show that while manual CADs are still the most effective, CADs generated by ChatGPT come a close second. One key reason for the lower performance of automated methods is that the changes they introduce are often insufficient to flip the original label.

Tobias Holtdirk, Dennis Assenmacher, Arnim Bleier et al.

Survey researchers face two key challenges: the rising costs of probability samples and missing data (e.g., non-response or attrition), which can undermine inference and increase the use of convenience samples. Recent work explores using large language models (LLMs) to simulate respondents via persona-based prompts, often without labeled data. We study a more practical setting where partial survey responses exist: we fine-tune LLMs on available data to impute self-reported vote choice under both random and systematic nonresponse, using the German Longitudinal Election Study. We compare zero-shot prompting and supervised fine-tuning against tabular classifiers (e.g., CatBoost) and test how different convenience samples (e.g., students) used for fine-tuning affect generalization. Our results show that when data are missing completely at random, fine-tuned LLMs match tabular classifiers but outperform zero-shot approaches. When only biased convenience samples are available, fine-tuning small (3B to 8B) open-source LLMs can recover both individual-level predictions and population-level distributions more accurately than zero-shot and often better than tabular methods. This suggests fine-tuned LLMs offer a promising strategy for researchers working with non-probability samples or systematic missingness, and may enable new survey designs requiring only easily accessible subpopulations.

Dennis Assenmacher, Lena Adam, Lena Frischlich et al.

Social bots have recently gained attention in the context of public opinion manipulation on social media platforms. While a lot of research effort has been put into the classification and detection of such (semi-)automated programs, it is still unclear how sophisticated those bots actually are, which platforms they target, and where they originate from. To answer these questions, we gathered repository data from open source collaboration platforms to identify the status-quo as well as trends of publicly available bot code. Our findings indicate that most of the code on collaboration platforms is of supportive nature and provides modules of automation instead of fully fledged social bot programs. Hence, the cost (in terms of additional programming effort) for building social bots with the goal of topic-specific manipulation is higher than assumed and that methods in context of machine- or deep-learning currently only play a minor role. However, our approach can be applied as multifaceted knowledge discovery framework to monitor trends in public bot code evolution to detect new developments and streams.

Leon Fröhling, Gianluca Demartini, Dennis Assenmacher

We present a novel approach for enhancing diversity and control in data annotation tasks by personalizing large language models (LLMs). We investigate the impact of injecting diverse persona descriptions into LLM prompts across two studies, exploring whether personas increase annotation diversity and whether the impacts of individual personas on the resulting annotations are consistent and controllable. Our results show that persona-prompted LLMs produce more diverse annotations than LLMs prompted without personas and that these effects are both controllable and repeatable, making our approach a suitable tool for improving data annotation in subjective NLP tasks like toxicity detection.

Jonas Ricker, Dennis Assenmacher, Thorsten Holz et al.

Recent advances in the field of generative artificial intelligence (AI) have blurred the lines between authentic and machine-generated content, making it almost impossible for humans to distinguish between such media. One notable consequence is the use of AI-generated images for fake profiles on social media. While several types of disinformation campaigns and similar incidents have been reported in the past, a systematic analysis has been lacking. In this work, we conduct the first large-scale investigation of the prevalence of AI-generated profile pictures on Twitter. We tackle the challenges of a real-world measurement study by carefully integrating various data sources and designing a multi-stage detection pipeline. Our analysis of nearly 15 million Twitter profile pictures shows that 0.052% were artificially generated, confirming their notable presence on the platform. We comprehensively examine the characteristics of these accounts and their tweet content, and uncover patterns of coordinated inauthentic behavior. The results also reveal several motives, including spamming and political amplification campaigns. Our research reaffirms the need for effective detection and mitigation strategies to cope with the potential negative effects of generative AI in the future.

Zehui Yu, Indira Sen, Dennis Assenmacher et al.

Machine learning (ML)-based content moderation tools are essential to keep online spaces free from hateful communication. Yet, ML tools can only be as capable as the quality of the data they are trained on allows them. While there is increasing evidence that they underperform in detecting hateful communications directed towards specific identities and may discriminate against them, we know surprisingly little about the provenance of such bias. To fill this gap, we present a systematic review of the datasets for the automated detection of hateful communication introduced over the past decade, and unpack the quality of the datasets in terms of the identities that they embody: those of the targets of hateful communication that the data curators focused on, as well as those unintentionally included in the datasets. We find, overall, a skewed representation of selected target identities and mismatches between the targets that research conceptualizes and ultimately includes in datasets. Yet, by contextualizing these findings in the language and location of origin of the datasets, we highlight a positive trend towards the broadening and diversification of this research space.

Dennis Assenmacher, Paloma Piot, Katarina Laken et al.

Digital dehumanization, although a critical issue, remains largely overlooked within the field of computational linguistics and Natural Language Processing. The prevailing approach in current research concentrating primarily on a single aspect of dehumanization that identifies overtly negative statements as its core marker. This focus, while crucial for understanding harmful online communications, inadequately addresses the broader spectrum of dehumanization. Specifically, it overlooks the subtler forms of dehumanization that, despite not being overtly offensive, still perpetuate harmful biases against marginalized groups in online interactions. These subtler forms can insidiously reinforce negative stereotypes and biases without explicit offensiveness, making them harder to detect yet equally damaging. Recognizing this gap, we use different sampling methods to collect a theory-informed bilingual dataset from Twitter and Reddit. Using crowdworkers and experts to annotate 16,000 instances on a document- and span-level, we show that our dataset covers the different dimensions of dehumanization. This dataset serves as both a training resource for machine learning models and a benchmark for evaluating future dehumanization detection techniques. To demonstrate its effectiveness, we fine-tune ML models on this dataset, achieving performance that surpasses state-of-the-art models in zero and few-shot in-context settings.

Matteo Melis, Gabriella Lapesa, Dennis Assenmacher

Detecting harmful content is a crucial task in the landscape of NLP applications for Social Good, with hate speech being one of its most dangerous forms. But what do we mean by hate speech, how can we define it, and how does prompting different definitions of hate speech affect model performance? The contribution of this work is twofold. At the theoretical level, we address the ambiguity surrounding hate speech by collecting and analyzing existing definitions from the literature. We organize these definitions into a taxonomy of 14 Conceptual Elements-building blocks that capture different aspects of hate speech definitions, such as references to the target of hate (individual or groups) or of the potential consequences of it. At the experimental level, we employ the collection of definitions in a systematic zero-shot evaluation of three LLMs, on three hate speech datasets representing different types of data (synthetic, human-in-the-loop, and real-world). We find that choosing different definitions, i.e., definitions with a different degree of specificity in terms of encoded elements, impacts model performance, but this effect is not consistent across all architectures.

Rabiraj Bandyopadhyay, Dennis Assenmacher, Jose M. Alonso Moral et al.

There is an increase in the proliferation of online hate commensurate with the rise in the usage of social media. In response, there is also a significant advancement in the creation of automated tools aimed at identifying harmful text content using approaches grounded in Natural Language Processing and Deep Learning. Although it is known that training Deep Learning models require a substantial amount of annotated data, recent line of work suggests that models trained on specific subsets of the data still retain performance comparable to the model that was trained on the full dataset. In this work, we show how we can leverage influence scores to estimate the importance of a data point while training a model and designing a pruning strategy applied to the case of sexism detection. We evaluate the model performance trained on data pruned with different pruning strategies on three out-of-domain datasets and find, that in accordance with other work a large fraction of instances can be removed without significant performance drop. However, we also discover that the strategies for pruning data, previously successful in Natural Language Inference tasks, do not readily apply to the detection of harmful content and instead amplify the already prevalent class imbalance even more, leading in the worst-case to a complete absence of the hateful class.

Lena Clever, Dennis Assenmacher, Kilian Müller et al.

Nowadays fake news are heavily discussed in public and political debates. Even though the phenomenon of intended false information is rather old, misinformation reaches a new level with the rise of the internet and participatory platforms. Due to Facebook and Co., purposeful false information - often called fake news - can be easily spread by everyone. Because of a high data volatility and variety in content types (text, images,...) debunking of fake news is a complex challenge. This is especially true for automated approaches, which are prone to fail validating the veracity of the information. This work focuses on an a gamified approach to strengthen the resilience of consumers towards fake news. The game FakeYou motivates its players to critically analyze headlines regarding their trustworthiness. Further, the game follows a "learning by doing strategy": by generating own fake headlines, users should experience the concepts of convincing fake headline formulations. We introduce the game itself, as well as the underlying technical infrastructure. A first evaluation study shows, that users tend to use specific stylistic devices to generate fake news. Further, the results indicate, that creating good fakes and identifying correct headlines are challenging and hard to learn.

André Calero Valdez, Lena Adam, Dennis Assenmacher et al.

The digitization of the world has also led to a digitization of communication processes. Traditional research methods fall short in understanding communication in digital worlds as the scope has become too large in volume, variety, and velocity to be studied using traditional approaches. In this paper, we present computational methods and their use in public and mass communication research and how those could be adapted to professional communication research. The paper is a proposal for a panel in which the panelists, each an expert in their field, will present their current work using computational methods and will discuss transferability of these methods to professional communication.