Fu Li

Beining Wu, Fuyou Mao, Jiong Lin et al.

Generative engines (GEs) are reshaping information access by replacing ranked links with citation-grounded answers, yet current Generative Engine Optimization (GEO) methods optimize each instance in isolation, unable to accumulate or transfer effective strategies across tasks and engines. We reframe GEO as a strategy learning problem and propose MAGEO, a multi-agent framework in which coordinated planning, editing, and fidelity-aware evaluation serve as the execution layer, while validated editing patterns are progressively distilled into reusable, engine-specific optimization skills. To enable controlled assessment, we introduce a Twin Branch Evaluation Protocol for causal attribution of content edits and DSV-CF, a dual-axis metric that unifies semantic visibility with attribution accuracy. We further release MSME-GEO-Bench, a multi-scenario, multi-engine benchmark grounded in real-world queries. Experiments on three mainstream engines show that MAGEO substantially outperforms heuristic baselines in both visibility and citation fidelity, with ablations confirming that engine-specific preference modeling and strategy reuse are central to these gains, suggesting a scalable learning-driven paradigm for trustworthy GEO. Code is available at https://github.com/Wu-beining/MAGEO

Jiaqi Zhai, Zhaojie Gong, Yueming Wang et al.

Retrieval finds a small number of relevant candidates from a large corpus for information retrieval and recommendation applications. A key component of retrieval is to model (user, item) similarity, which is commonly represented as the dot product of two learned embeddings. This formulation permits efficient inference, commonly known as Maximum Inner Product Search (MIPS). Despite its popularity, dot products cannot capture complex user-item interactions, which are multifaceted and likely high rank. We hence examine non-dot-product retrieval settings on accelerators, and propose \textit{mixture of logits} (MoL), which models (user, item) similarity as an adaptive composition of elementary similarity functions. This new formulation is expressive, capable of modeling high rank (user, item) interactions, and further generalizes to the long tail. When combined with a hierarchical retrieval strategy, \textit{h-indexer}, we are able to scale up MoL to 100M corpus on a single GPU with latency comparable to MIPS baselines. On public datasets, our approach leads to uplifts of up to 77.3\% in hit rate (HR). Experiments on a large recommendation surface at Meta showed strong metric gains and reduced popularity bias, validating the proposed approach's performance and improved generalization.