Lin Dong

Rohan Anil, Sandra Gadanho, Da Huang et al. · deepmind

For industrial-scale advertising systems, prediction of ad click-through rate (CTR) is a central problem. Ad clicks constitute a significant class of user engagements and are often used as the primary signal for the usefulness of ads to users. Additionally, in cost-per-click advertising systems where advertisers are charged per click, click rate expectations feed directly into value estimation. Accordingly, CTR model development is a significant investment for most Internet advertising companies. Engineering for such problems requires many machine learning (ML) techniques suited to online learning that go well beyond traditional accuracy improvements, especially concerning efficiency, reproducibility, calibration, credit attribution. We present a case study of practical techniques deployed in Google's search ads CTR model. This paper provides an industry case study highlighting important areas of current ML research and illustrating how impactful new ML methods are evaluated and made useful in a large-scale industrial setting.

Huanzhang Dou, Pengyi Zhang, Yuhan Zhao et al.

Gait recognition aims at identifying the pedestrians at a long distance by their biometric gait patterns. It is inherently challenging due to the various covariates and the properties of silhouettes (textureless and colorless), which result in two kinds of pair-wise hard samples: the same pedestrian could have distinct silhouettes (intra-class diversity) and different pedestrians could have similar silhouettes (inter-class similarity). In this work, we propose to solve the hard sample issue with a Memory-augmented Progressive Learning network (GaitMPL), including Dynamic Reweighting Progressive Learning module (DRPL) and Global Structure-Aligned Memory bank (GSAM). Specifically, DRPL reduces the learning difficulty of hard samples by easy-to-hard progressive learning. GSAM further augments DRPL with a structure-aligned memory mechanism, which maintains and models the feature distribution of each ID. Experiments on two commonly used datasets, CASIA-B and OU-MVLP, demonstrate the effectiveness of GaitMPL. On CASIA-B, we achieve the state-of-the-art performance, i.e., 88.0% on the most challenging condition (Clothing) and 93.3% on the average condition, which outperforms the other methods by at least 3.8% and 1.4%, respectively.

Gil I. Shamir, Dong Lin

Real world recommendation systems influence a constantly growing set of domains. With deep networks, that now drive such systems, recommendations have been more relevant to the user's interests and tasks. However, they may not always be reproducible even if produced by the same system for the same user, recommendation sequence, request, or query. This problem received almost no attention in academic publications, but is, in fact, very realistic and critical in real production systems. We consider reproducibility of real large scale deep models, whose predictions determine such recommendations. We demonstrate that the celebrated Rectified Linear Unit (ReLU) activation, used in deep models, can be a major contributor to irreproducibility. We propose the use of smooth activations to improve recommendation reproducibility. We describe a novel family of smooth activations; Smooth ReLU (SmeLU), designed to improve reproducibility with mathematical simplicity, with potentially cheaper implementation. SmeLU is a member of a wider family of smooth activations. While other techniques that improve reproducibility in real systems usually come at accuracy costs, smooth activations not only improve reproducibility, but can even give accuracy gains. We report metrics from real systems in which we were able to productionalize SmeLU with substantial reproducibility gains and better accuracy-reproducibility trade-offs. These include click-through-rate (CTR) prediction systems, content, and application recommendation systems.

Haichao Yu, Zhe Chen, Dong Lin et al.

Dropout has been commonly used to quantify prediction uncertainty, i.e, the variations of model predictions on a given input example. However, using dropout in practice can be expensive as it requires running dropout inferences many times. In this paper, we study how to estimate dropout prediction uncertainty in a resource-efficient manner. We demonstrate that we can use neuron activation strengths to estimate dropout prediction uncertainty under different dropout settings and on a variety of tasks using three large datasets, MovieLens, Criteo, and EMNIST. Our approach provides an inference-once method to estimate dropout prediction uncertainty as a cheap auxiliary task. We also demonstrate that using activation features from a subset of the neural network layers can be sufficient to achieve uncertainty estimation performance almost comparable to that of using activation features from all layers, thus reducing resources even further for uncertainty estimation.