Yuan Yuan

Yuan Yuan, Huandong Wang, Jingtao Ding et al.

Daily activity data that records individuals' various types of activities in daily life are widely used in many applications such as activity scheduling, activity recommendation, and policymaking. Though with high value, its accessibility is limited due to high collection costs and potential privacy issues. Therefore, simulating human activities to produce massive high-quality data is of great importance to benefit practical applications. However, existing solutions, including rule-based methods with simplified assumptions of human behavior and data-driven methods directly fitting real-world data, both cannot fully qualify for matching reality. In this paper, motivated by the classic psychological theory, Maslow's need theory describing human motivation, we propose a knowledge-driven simulation framework based on generative adversarial imitation learning. To enhance the fidelity and utility of the generated activity data, our core idea is to model the evolution of human needs as the underlying mechanism that drives activity generation in the simulation model. Specifically, this is achieved by a hierarchical model structure that disentangles different need levels, and the use of neural stochastic differential equations that successfully captures piecewise-continuous characteristics of need dynamics. Extensive experiments demonstrate that our framework outperforms the state-of-the-art baselines in terms of data fidelity and utility. Besides, we present the insightful interpretability of the need modeling. The code is available at https://github.com/tsinghua-fib-lab/SAND.

Ding Lyu, Yuan Yuan, Lin Wang et al.

Long ties, the social ties that bridge different communities, are widely believed to play crucial roles in spreading novel information in social networks. However, some existing network theories and prediction models indicate that long ties might dissolve quickly or eventually become redundant, thus putting into question the long-term value of long ties. Our empirical analysis of real-world dynamic networks shows that contrary to such reasoning, long ties are more likely to persist than other social ties, and that many of them constantly function as social bridges without being embedded in local networks. Using a novel cost-benefit analysis model combined with machine learning, we show that long ties are highly beneficial, which instinctively motivates people to expend extra effort to maintain them. This partly explains why long ties are more persistent than what has been suggested by many existing theories and models. Overall, our study suggests the need for social interventions that can promote the formation of long ties, such as mixing people with diverse backgrounds.