Yalong Guan

Le Zhang, Xiaolan Zhu, Yuchen Wang et al.

As live streaming services grow, many platforms offer short videos and live streams to meet diverse needs. Short videos carry substantial traffic and rich behavior signals, whereas live streaming is a core conversion scenario with sparse behavior data, making cold start severe. Transferring user interests from short videos to live streaming recommendation can alleviate these issues. Meanwhile, short videos and live streams are complex multimodal items, and integrating multimodal signals improves recommendation performance. Although Multimodal Large Language Models (MLLMs) show strong multimodal understanding and reasoning, their application to cross-domain recommendation remains underexplored. To this end, we propose Reasoning-Guided Cross-Domain Representation Learning (RGCD-Rep), a reasoning-guided framework for cross-domain recommendation from short videos to live streams. RGCD-Rep introduces MLLM reasoning resource-efficiently and learns transferable item representations guided by behavioral collaboration via two-stage training. First, reasoning-aware distillation lets a frozen teacher MLLM generate structured cross-domain reasoning knowledge and distills it into a lightweight student MLLM. Second, transferability-guided cross-domain representation learning decomposes item representations into transferable and domain residual representations. The resulting representations are computed offline and integrated into downstream retrieval tasks, enabling low-cost industrial deployment. Extensive offline experiments demonstrate RGCD-Rep's superiority. After deployment in Kuaishou's live streaming recommendation system, A/B tests show significant gains across multiple core business metrics, confirming its effectiveness and practicality in real industrial scenarios. RGCD-Rep is fully deployed and serves over 400 million users daily.

Changjian Chen, Fei Lv, Yalong Guan et al.

The performance of computer vision models in certain real-world applications (e.g., rare wildlife observation) is limited by the small number of available images. Expanding datasets using pre-trained generative models is an effective way to address this limitation. However, since the automatic generation process is uncontrollable, the generated images are usually limited in diversity, and some of them are undesired. In this paper, we propose a human-guided image generation method for more controllable dataset expansion. We develop a multi-modal projection method with theoretical guarantees to facilitate the exploration of both the original and generated images. Based on the exploration, users refine the prompts and re-generate images for better performance. Since directly refining the prompts is challenging for novice users, we develop a sample-level prompt refinement method to make it easier. With this method, users only need to provide sample-level feedback (e.g., which samples are undesired) to obtain better prompts. The effectiveness of our method is demonstrated through the quantitative evaluation of the multi-modal projection method, improved model performance in the case study for both classification and object detection tasks, and positive feedback from the experts.